GIT201 GLOBAL

INNOVATIONS AND
TRENDS IN TOURISM
AND HOSPITALITY

Group 4 Presentation
Organization: The Collectionist Hotel
Lecturer: Rakkitha Kumarage
Submission Date: 15th August 2021
Group 4 Members

1. Thi Huong Tra Nguyen (Wendy)– 00294374T

2. Quoc Thang Pham (Nick) – A00038599

3. Thi Nhu Quynh Nguyen (Quinnie) – A00018239

4. Le Thuy Linh Nguyen (Linh)– A00045045

1.0 OVERVIEW OF AGING
POPULATION TREND

The median age in Austrlia:

• 2002: 35.9 years
• 2021: expected to 40.4 – 42.3
years
• 2051: 46.0 – 49.9 years

The WTO caculates that by 2050

there will be more than 2 billion
international travellers aged 60 and
above, compared to 593 million in
1999 (Alen & Villa, 2015).
Factors that
Influenced
Choice of Trend

Rising Demographic Trend

Retirement age to Travel

Life Expectancy
 2.0 Suitability of
Aging
Population Trend

• The Collectionist hotel is a

small-sized hotel

 It is not difficult for the

hotel to offer guests
packages or guide tours as
all transportation are pre-
arranged.
Flexible packages  Organization

and guide tours  Comfort and Safety

could be offered
 Insider Knowledge
Become a best-selling
commodity
 Be popular

 Attracting more customers, different customer

segments

 Could plant the seed for other departments can

advance
3.0 Other Organization’s Strategies

Figure 2: Four Seasons Hotel (n.d.) Figure 1: Fairmont Hotel and Resort (n.d.)
Fairmont Hotels and Resorts

■ Current strategies Key to the success

What is that? o The effected investment in
o Digital marketing
o In the global chain of the developing country such
o Online consumers’ experiences
luxury hotel by surveying and analyzing as Asia Pacific
o First located in Canada o Follow the market trend
o Contactless technology
o Accor Group and FRHI flow
Hotels and Resorts o Identify the consumers o Focusing most on Gen X
(parent organizations) o Target to the luxury customers and Gen Z
o Needs and wants
o Satisfy the demands
Fairmont Hotels and Resorts

■ Current strategies
Key to the success
What is that? o The location plays an
o Built in The Rocks o Accommodation important roles
Sydney in 1982 o Located in the heart of o The modern design with
o Currently owned by the Sydney
bright and tech-forward
Korean investment o Newly-remodeled rooms feature
giant Mirea Asset o Iconic views o Bar and restaurant
Global Investment
o Food & Beverage
o 5-star restaurant service
o Bar launches and Mode
Kitchen
 4.0
STRATEGIES
TO
CAPITALIZE
ON AGING
POPULATION
TREND
*Senior Tourism
Strategy*
■ Target: aging population
■ Aim: increase the hotel’s revenue,
gain the reputation and attract more
clients
■ Method: offer medical services,
appropriate activities, healthy diet,
convenient transport and high quality
accommodation (Alen, Losada & De
Carlos, 2016)
■ Contributing factors: Post covid 19
pandemic, there will be a great
number of elderly people interesting
in travelling across Australia and/or
overseas.
*Online Travel Strategy*
■ Target: all population, aging and especially adults and
teenagers
■ Aim: provide accessible services, minimise workloads for
staff and reduce advertising expense
■ Method: create the good website; offer “added value”,
affordable package of services, various options; engage in
social media; gain feedbacks; ensure the security of clients’
information and payments; and gain partnership with other
companies (Guo, Ling & Gao, 2015)
■ Contributing factors: Post covid 19 pandemic, affordable
tours will attract many teenagers and adults, and the online
travel strategy can make their booking easier, quicker and
safer.
*Cost Control Strategy*

■ Target: hotel’s staff and expenses.

■ Aim: reduce employees’ turnover, control the hotel’s income and
expenses, maintains the high quality of services, stay on the top of
maintenance
■ Method: offer stable shifts to qualified employees, offer
employees annual leaves if possible, minimise undesired
expenses, maintain the hotel’s electrical/infrastructural/computer
system to expend their lives and reduce repair costs. (Sun, 2017)
■ Contributing factors: Covid-19 pandemic has negatively
impacted the hospitality’s revenue. This strategy can help the
hotel overcome the financial difficulties, maintain its quality and
reduce the employee turnover.
References
Alen, E., Losada, N., & Villa, T. (2015). The Impact of Ageing on the Tourism Industry: An Approach to the Senior

Tourist Profile. Retrieved from

https://www.researchgate.net/publication/276163184_The_Impact_of_Ageing_on_the_Tourism_Industry_An_App
roach_to_the_Senior_Tourist_Profile

Alen, E., Losada, N., & De Carlos, P. (2016). Understanding tourist behaviour of senior citizens: Lifecycle theory,

continuity theory and a generational approach. Ageing & Society, 37(7), 1338-1361.Retrieved from

doi:https://doi.org/10.1017/S0144686X16000325

Cummins, C., (2013). Four Seasons sold for $340 million. [online] The Sydney Morning Herald. Retrieved from

https://www.smh.com.au/business/companies/four-seasons-sold-for-340-million-20130821-2saw4.html

EHL Insights. (n.d.)2021 Top Hospitality Industry Trends. Retrieved from https://hospitalityinsights.ehl.edu/hospitality-

industry-trends

Four Seasons Press Room. (n.d.) Hotel Facts | Four Seasons Hotel Sydney. Retrieved from
Four Seasons Press Room. (2021). Four Seasons Hotel Sydney Elevates Guest Experience Following Multi-Million Dollar Room

Renovation. Retrieved from https://press.fourseasons.com/sydney/hotel-news/2021/room-renovation-and-new-experiences/

Frost, S. The Advantages of Guided Tours. Retrieved from https://traveltips.usatoday.com/advantages-guided-tours-37535.html

Global Health and Aging. (2021). Retrieved from https://www.who.int/ageing/publications/global_health.pdf

Guo, X., Ling, L., & Gao, Z. (2015). Optimal pricing strategy for hotels when online travel agencies use customer cash backs: A
game-theoretic approach. Journal of Revenue and Pricing Management,15, 66-77. doi:https://doi.org/10.1057/rpm.2015.44

Mariano, K., 2019. Why Four Seasons Hotel is the most luxurious hotel in Sydney. Travel Daily.
https://www.traveldailymedia.com/why-four-seasons-hotel-is-the-most-luxurious-hotel-in-sydney/

Shacklett, M., 2017. How big data helped Fairmont Hotels and Resorts improve online user experience and increase bookings.
TechRepublic. https://www.techrepublic.com/article/how-big-data-helped-fairmont-hotels-and-resorts-improve-online-user-
experience-and-increase-bookings/

Singh, C., 2019. Behind Four Seasons Sydney’s Multi-Million Dollar Facelift. The Upsider. https://theupsider.com.au/four-seasons-
sydney-hotel/17329

Sun. (2017). Analysis on cost control in hotel financial management. International Conference on Social Science, Management and
Economics (3rd. ed.). Retrieved from http://dpi-proceedings.com/index.php/dtssehs/article/download/13011/12542