Click to edit Master title style

ROLE OF URBAN CIVIC

BODIES ON TOURISM

1
Click to edit Master title style
INTRODUCTION

Urban civic bodies play a crucial role in

promoting and developing tourism in their
respective cities. These bodies are responsible for
the maintenance and development of tourism-
related infrastructure, attractions, and services
that are necessary to attract and retain tourists.
These bodies promoting tourism by
investing in tourism-related infrastructure,
marketing and promoting tourism, regulating and
enforcing standards, collaborating with the
private sector, and investing in cultural heritage,
urban civic bodies can create a positive image of
their city as a welcoming and attractive tourist
destination

2
2
Click to THE
SOME OF editKEY
Master title
ROLES ANDstyle
RESPONSIBILITIES OF URBAN CIVIC BODIES
IN PROMOTING TOURISM

DEVELOPING AND DEVELOPING ANDcan

MAINTAINING TOURISM
INFRASTRUCTURE
Urban civic bodies are responsible
for developing and maintaining
tourism-related infrastructure such
as roads, parks, public transport,
airports, and other amenities. They
also play a crucial role in ensuring
the safety and security of tourists by
providing adequate lighting, security
personnel, and other necessary
facilities
Urban civic bodies MARKETING
create and
TOURISM
market PRODUCTS
tourism products that
showcase the unique culture, history,
and attractions of their cities. This
can include organizing cultural
festivals, events, and exhibitions that
highlight the city's heritage and
traditions.

3
3
Click
CONT… to edit Master title style
REGULATION AND
ENFORCEMENT
Urban civic bodies can regulate and
enforce tourism-related activities to
ensure that they meet certain
standards of quality and safety. This
can include setting standards for the
hospitality industry, monitoring and
enforcing environmental regulations,
and ensuring that tourist sites are
maintained and accessible to visitors.
COLLABORATION WITH
PRIVATE SECTOR
Urban civic bodies can collaborate
with the private sector to develop and
promote tourism in their cities. This
can include partnering with hotels,
tour operators, and other businesses
to create packages and offers that
attract tourists
4
4
Click
CONT… to edit Master title style
TOURISM INFRASTRUCTURE
DEVELOPMENT
Urban civic bodies can invest in
infrastructure development projects
that make their cities more attractive
to tourists. This can include building
new hotels, developing themed parks
and attractions, improving public
transportation, and upgrading
existing tourist sites. By providing the
necessary infrastructure and
amenities, urban civic bodies can
attract more tourists and contribute
to the growth of the tourism industry.
MARKETING AND PROMOTION
Urban civic bodies can also play a
key role in marketing and promoting
tourism in their cities. They can
create tourism brochures, websites,
and social media campaigns that
highlight the city's attractions and
promote local businesses. They can
also work with travel agents and tour
operators to create attractive holiday
packages that showcase the city's
unique offerings.
5
5
Click to edit Master title style

Initially, the role of local bodies in tourism development

was not accounted for by the planners and developers.
The policy formation was done at national or state level
and the local bodies were ignored in this regard. The
tendency has been to thrust projects from above leading
to complaints later on that the local body is not
cooperative or creates hurdles. Most of the local bodies
also are not aware regarding their functions and
responsibilities in this regard. Of late, they are becoming
conscious regarding their role and rights. Their relevance
in destination development and sustenance is being
recognized at top levels also. In fact there is a direct
correlation between tourism and local bodies.

6
6
Click
LOCAL toBODIES
edit Master
AND title style
TOURISM

ROADS, TRAFFIC SANITATION AND WATER SUPPLY RECREATION POLLUTION

SIGNS & TOILETS PARKS AND CONTROLLING
DIRECTIONS PARKING

7
7
Click
CONT… to edit Master title style

HEALTH SHOPPING LOCAL SECURITY, LAW&

HAZARDS AND CENTRES TRANSPORT ORDER
MEDICAL AID

8
8
Click to editFOR
MEASURES Master title style
IMPROVEMENT

1) Strong financial position of the .local bodies.

2) Share of earnings of a tourist resort passed
on to the local bodies.
3) Sound leadership of the local bodies for
having long term perspective.
4) Active involvement of local bodies in resort
development and tourism awareness
programmes.
5) Friendly relationship among local elected
representatives and officials.

9
9
Click
CONT..to edit Master title style

6) Local bodies-District Administration co-

ordination.
7) Co-operation of the citizens.
8) Good relations between local bodies and
Tourist Resort Management.
9) Giving due importance to environment
preservation, etc.

10
10
Click to edit Master title style

Thank You

11