Characteristics of Mission Statement

STRATEGIC MANAGEMENT 1
SID URSULUM
SECTION 21 – GROUP 2
HELEN GRACE SAMONTAÑEZ
ERL JOY RAMOS
JERILLE MAE SORIANO
VEA MARIE EBOÑA
JOSHUA ARNESTO

November
TREY11, 2o23
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Characteristics of Mission Statement

1. Broad in scope – allows generation of

feasible objectives

2. Not too lengthy - less than 250 words in

length

TREY 2
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Characteristics of Mission Statement

3. Inspiring – it motivates readers to action

4. identify the utility of a firm’s products

TREY 3
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Characteristics of Mission Statement

5. Reveal that the firm is socially responsible

6. Reveal that the firm is environmentally

responsible

TREY 4
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Characteristics of Mission Statement

7. Include nine components

1. Customers
2. Products or services
3. Markets
4. Technology
5. Concern for survival/growth/profits
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees

TREY 5
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Characteristics of Mission Statement

8. Reconciliatory – reconcile differences

among stakeholders

9. Enduring - provides long term guidance

and stability

TREY 6
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Philippine Batteries Inc. (Motolite)
 Broad
 Less than 250 words- 116 word
 Inspiring –
positive/empowering word
 Utility of firms products –
“superior quality”
 Socially responsible
 Environmentally responsible
 Include 9 components
Customers, Products or services, Markets,
Technology, Concern for
survival/growth/profits,, Philosophy, Self-
concept, Concern for public image, Concern for
employees

 Reconciliatory - meeting the

claims of various stakeholders
 Enduring – long term
TREY 7
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A Declaration of Attitude and Outlook

TREY 8
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Thank you

TREY 9
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