Media

Information
and
Literacy
 Media Information and
Literacy
LESSON 1
Introduction to Media and Information Literacy
Mr. Christian Jay Caasi
TODAY'S LESSON:
I. Communication, Media, Information, and
Technology

Il. Introduction to Media and Information

Literacy
a. Media Literacy
b. Information Literacy
c. Technology Literacy

IlI. Objectives of Media and Information

Literacy
 COMMUNICATION

Process of sharing and conveying messages

or information from one person to another
within and across channels, contexts,
media, and cultures (McCornack, 2014)
 VERBAL NON VERBAL

The values and ideas that

are promoted. An An interaction
The influenceswhere
and
interaction in which behavior is used to
words are used to relay consequences on
convey and represent
a message through the audience.
meanings.
speech or with the use
of voice
 How are the concepts of media,
information, and technology related to
communication?
INFORMATION
Processed data and/or
knowledge derived from
study, experience,
instruction,
signals, or symbols
 MEDIA
Channels or ways we
use to transmit or
communicate
messages;
communication tools
 TECHNOLOGY
Application of scientific
knowledge to the practical
aims of human life or to
change and manipulate the
human environment
INFORMATION
Why do we communicate?

MEDIA
How do we communicate?

TECHNOLOGY
What can we use to communicate
better?
How does media, information,
and technology affect
communication?
 Media
Information
and
Literacy
 LITERACY

The ability to identify, understand,

interpret, create, communicate, and
compute using printed and written
materials associated with varying
contexts
 Literacy involves a continuum of
learning in enabling individuals to
achieve their goals, to develop their
knowledge and potential, and to
participate fully in their community
and wider society (UNESCO, 2004;
2017).
 What Is Information
Literacy?

Ability to recognize when

information is needed and to
locate, evaluate, effectively use,
and communicate information in
its various formats
 What Is Media
Literacy?
Ability to access, analyze,
evaluate, and communicate
information in a variety of
forms, including print and non-
print message; ability to
synthesize and produce
mediated messages
 TECHNOLOGY
LITERACY
Skills to responsibly use
appropriate technology to
access, synthesize, evaluate,
communicate, and create
information to solve
problems and improve
learning in all subject areas
 What Is Media
Literacy?
Combination of knowledge, attitudes,
skills, and practices required
to access, analyze, evaluate, use, produce, and
communicate information and knowledge in
creative, legal and ethical ways that respect human
rights
(Moscow Declaration on Media and Information
Literacy, 2012)
It is a "set of competencies to search, critically evaluate,
use, and contribute information and media content
wisely; knowledge of one's rights online; understanding
how to combat online hate speech and cyberbullying;
understanding of the ethical issues surrounding the
access and use of information; and engage with media
and ICTs to promote equality, free expression,
intercultural/interreligious dialogue, peace, etc."
(UNESCO, 2016)
 OJECTIVES OF MIL

Give people an understanding of the importance of media and

other information providers in order to:
• make informed decisions
• learn about the world around them
• build a sense of community
• maintain public discourse, and
• engage in lifelong learning
 OJECTIVES OF MIL

Spur citizens to become active

producers of information and
innovators of media and information
products, as well as critical thinkers
 OJECTIVES OF MIL

• Incite people to use new and

traditional media for self-expression,
creativity and greater participation in
their country's democracy and the
global information network