NAME - ASTIK JAIN

ROLL NO. – A-54

SUBJECT – BUSINESS ORGANISATION ASSIGNMENT

SUBMITTED TO – GEETANJALI MANE MA’AM

ABOUT
TITAN COMPANY LTD

• Titan Company Ltd. is an Indian Multinational

company that mainly manufactures wearable
accessories such as watches and eyewear.
• It is a part of TATA Group which was started as a
joint venture with TIDCO (Tamil Nadu Industrial
Development Corporation).
• The corporate headquarters is located in the
Bengaluru, Karnataka and registered office in
Hosur, Tamil Nadu.
ABOUT
OUR TEAM

Chairman Managing director

Mr N Muruganandam CK Venkataraman

Vice Chairman CEO

N N Tata Suparna Mittal

History of Titan

1 Inception
Titan was established in 1984 as a joint venture between Tata Group
and Tamil Nadu Industrial Development Corporation.

2 Growth
Its journey from producing only quartz watches to becoming the fifth
largest integrated watch manufacturer in the world.

3 Innovations
Pioneering the use of new materials and cutting-edge technology in
watchmaking, such as Titan Edge, the slimmest watch in the world at
the time of its launch.
 Range of Offerings by Titan

Watches 1
The watch division comprises of brands
such as Fastrack, Sonata, Nebula, etc.
This division accounted for about Rs
2 Eyewear
2126 crore in revenue, which is about
10% of total revenue. Titan Eye Plus makes frames, contact lens,
prescription eyewear, and sunglasses. This
division accounted for a stable growth of 8%.
Perfumes 3
In 2013, Titan launched six variants in the Indian
perfume market under the brand name 'SKINN'.
 Titan's Current Position in the Market

Global Reach Market Dominance Customer Loyalty

Titan watches are One of the leading Strong brand loyalty
recognized globally, watch manufacturers and a dedicated
contributing to their in India with a strong customer base across
widespread appeal. market share. age groups.
 GLOBAL REACH

• The company has exported its

watches to 29 countries through
2,000 international stores.

• It includes Middle-East, Europe,

United Arab Emirates and South-
East Asian countries like Singapore
and Malaysia
Evolution of Titan's Watch Designs

Classic Elegance Artistic Innovation Technological Advancement

Early designs focused on Later, Titan embraced artistic Melding tradition with
timeless elegance and precision innovation with collaborations technology, Titan introduced
engineering. and unique aesthetics. smartwatches and revolutionary
materials.
Titan's Future Plans and Goals

The smart watches and bands segment has grown

significantly in the last 3-4 years and will be the pillars of
future growth for us : Suparna Mitra, Titan Company

Challenges for Titan:

Late Entry: Compared to established smartwatch makers, Titan is
a newcomer.
Competition: The market is dominated by players like Noise and
boAt who hold a major share.
Titan Price History
Conclusion

Legacy
Reflecting on the enduring legacy and impact of Titan in the watch industry.

Innovation
Embracing innovation while staying true to its core values and heritage.

Bright Prospects
Anticipating a future filled with promise and continued success for Titan.