BUSINESS PLAN

DEFENSE
 OUR COMPANY
Our company strives to redefine the writing
experience by merging functionality with
aesthetics, creating a market presence that
resonates with those who seek both utility
and artistic charm in their essentials.
SWOT
ANALYSIS
STRENGTHS WEAKNESSES
- Eco-Friendly - Compared to
disposable pens
- Save Consumers
Money - Initial Cost

- Growing Market - Stationery Market

- Unique Selling - Technology

Point Advancements

OPPORTUNITIES THREATS
 MARKETING
MARKETING MIX MARKETING PLAN

● Business Cards
● PRODUCT ● Special Events
● PLACE ● Promotional Items
● PRICE ● Flyers
● PROMOTION ● Sales Calls
● Mailings
● Website
MARKET RESEARCH - Survey
AG
E

GENDE
R

YEAR LEVEL
MARKET RESEARCH - Survey

Resin that has a customization. Are you willing to purchase if it is

refillable?
CONSUMER & MARKET
ANALYSIS
● Demographic Current and Future Advertising
● Psychographic Methods

TARGET CONSUMERS ● Distribute fliers to walk-in clients

● Advertise the items on social media
Age: 9 years old and up ● Advertise the product on television
Gender: All genders ● Orange basket or Tik Tok Shops
Year Level: Elementary to
Graduate

MARKET ANALYSIS SELLING METHOD

● ages of 9 to 25 ● Direct Sales
● interested in buying pens ● Customer Referrals
● use it in school or general writing at home ● Online Sales
 PROJECTED INCOME STATEMENT
MONTHLY INCOME STATEMENT
Name of Business ResInk Date:

No. of Units: 1000 Unit price Total:

Revenue: ₱149.00 ₱149,000

Cost of Goods Sold: ₱62.60 ₱62,600

Other Variable Costs ₱11.50 ₱11,500

Total Variable Costs: ₱74,100

Gross Profit: ₱74,900

Fixed Operating Costs

Utilities:

Monthly wage: ₱15,000

Advertising: ₱1,000

Internet: ₱1,200

Electricity: ₱500

Rent: ₱2,500

Depreciation: ₱500
 PROJECTED INCOME STATEMENT
Total Fixed Operating ₱20,700
Costs:
Pre-Tax Profit: ₱54,200
Taxes (estimated 20%): ₱10,840
Net Profit: ₱43,360
 PROJECTED INCOME STATEMENT
YEARLY INCOME STATEMENT
Name of Business ResInk Inc. Date:

No. of Units Unit price Total:

12,000

Revenue: ₱149 ₱1,788,000

Cost of Goods Sold: ₱62.60 ₱751,200

Other Variable Costs ₱11.50 ₱138,000

Total Variable Costs: ₱889,200

Gross Profit: ₱898,800

Fixed Operating Costs

Utilities:

Salaries: ₱180,000

Advertising: ₱12,000

Internet:: ₱14,400

Electricity: ₱6,000

Rent: ₱30,000

Depreciation: ₱6,000
 PROJECTED INCOME STATEMENT
Total Fixed Operating ₱248,400

Costs:
Pre-Tax Profit: ₱650,400
Taxes (estimated 20%): ₱130,080
Net Profit: ₱520,320
MANUFACTURING PROCESS
1 - Prepare every tool needed and raw 3 - Prepare the resin mixture. Then
materials 2 - Starting with manufacturing add glitter and reflective shell paper

5 - Check to guarantee that there are no air

4 - Insert the tube for the refillable bubbles while careful pouring the resin 6 - Allow it to air dry for the entire
ink; inside the molder mixture. day. Do not expose it to extreme heat
or cold

7 - Assess to find out if everything is 8 - After labeling and packaging,

dry and ready to be packaged place them in the storage room

QUALITY
● Eco-friendly Materials

● Acceptable Quality Limit (AQL)

 HUMAN RESOURCES AND MANAGEMENT

01 Employee Hiring Plan

02 Recruiting Methods to Be Used

03 Compensation Plans

04 Employment Policies
THANK YOU FOR
LISTENING.