Research

Proposal
Presentation
BSBA MARKETING
 Analyzing the Effects of
TITLE Retail Store
Management Tactics on
Consumer Perceptions:
Insights from Marketing
Management
 Retail is the sale of goods
Analyzing the Effects of Retail and services to consumers,
Store Management Tactics on
in contrast to wholesaling,
Consumer Perceptions:
which is sale to business or
Insights from Marketing
institutional customers. A
retailer purchases goods in
Management large quantities from
manufacturers, directly or
through a wholesaler, and
Background of then sells in smaller
quantities to consumers for
the Study a profit.
 REVIEW OF RELATED
LITERATURES

• Sulaiman and Ahmed, 2017

• Zheng Ma et al, 2018
• Lu, 2020
• Mathews, 2018
• Sohail and Sheikh, 2018
 SIGNIFICANCE
OF THE STUDY
•TO THE CUSTOMERS
•TO THE RETAIL STORE OWNERS
•TO THE FUTURE RESEARCHERS
 THEORETICAL
FRAMEWORK

WHEEL OF
RECYCLING
THEORY
 CONCEPTUAL FRAMEWORK

INPUT PROCESS OUTPUT

• Customers of retail stores

• Statement of the problem Collection, organization,
analysis, interpretation, and
presentation of data
To provide intervention plans and programs
to retail store owners on how to manage
properly their businesses and how to entice
customers.
 1. How may the demographic profile of the respondents be described in terms

STATEMENT OF THE PROBLEM of:

1. age;

2. sex;

3. monthly income; and

This study aims to determine the effects of retail store 4. frequency of purchasing on retail stores.

2. What are the retail store management tactics used by owners?

3. How may the effects of the retail store management tactics on consumers
management tactics on consumers perceptions.
perception be described as:

1. personal;

2. buying behavior;

3. brand image; and

4. repetitiveness.
 HYPOTHESIS
NULL: The retail store
•management tactics has
no effect to the
perception of the
consumers
ALTERNATIVE: The retail
•store management tactics
has an effect to the
perception of the
consumers.
 RESEARCH
DESIGN

DESCRIPTIVE
RESEARCH
 LOCALE OF THE
STUDY

STA ANA, PAMPANGA

 KEY
INFORMANTS

RETAIL STORE
CUSTOMERS
 INSTRUMENT

SURVEY
QUESTIONNAIRE
 DATA
GATHERING

• Administering of survey
• Collection of data
• Analysis, interpretation, and
presentation of data
 DATA PROCESSING AND

STATISTICAL TREATMENT

• DATA MATRIX
• LINEAR REGRESSION
ANALYSIS
THANK YOU!