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HCP Tracking Report - Diabetes W2 2021 Report Pt1-Checking
HCP Tracking Report - Diabetes W2 2021 Report Pt1-Checking
HCP Tracking Report - Diabetes W2 2021 Report Pt1-Checking
Total
100 70 ▼ 91 90 ▼ 57 29 ▲ 18 ▲ 12 ▲ 93
100 77 89 94 53 0 0
reness 100 69 89 83 38 0 0
0 94
0 86
Spont.
100 21 ▼ 39 20 10 ▲ 0 1 ▲0
100 31 33 16 5 0 0
25 ▲
reness 100 27 35 15 5 0 0
0 19
0 16
97 1 2 0 ▼ 0 0 0
TOM 96 1 1 1 0 0 0
0 0
reness 95 1 4 0 0
W2'21 0 0
0 1
(n=280) 0 0
W1'21
(n=280) Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 1
experience. W2'20 Q0/Q1/Q2/Q3ab. Awareness & Reco to Diabetes Brands
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30 (n=280)
NOTE:
1. for panel 1 (IMF), there are 2 slid
for:
• IMF Prime brands
CHECKED • IMF Specialty brands
2. Do not show note f
TOTAL Current Reco Cases to Diabetes brands (%) Total level v/s TOTAL XX%
(Based on total HCPs who recommended specific Diabetes brands P3M)
Active reco | Recommend when asked | Approve when asked +/- active reco
Glucerna (Abbott) W1’21
(n=279) 43 35 22 0
Nutren Diabetes/ Boost Glucose Control (Nestle)
Active reco | Recommend when asked | Approve when asked
(n=59) 32 40 29 -2
Sure Diecerna (Vinamilk)
(n=76) 43 32 25 +1
W2’21 43 34 23
DiabetCare/ DiabetCare Gold (Nutifood)
(n=279) (n=38) 30 37 33 -3
CHƯA CHỈNH MỤC NÀY
Diabet Care Diamond (Nutifood)
(n=24*) 32 36 32 +7
W1’21 38 37 25DiabetCare/DiabetCare Gold/ Diabet Care Diamond
(Nutifood) 32 36 32 -2
(n=279) (N=53)
Gluvita/ Gluvita Gold (VitaDairy) 10 30 60 -
(n=1*)
GluCare Gold (Nutricare) 28 48 25 -
(n=4*)
Natrumax Diabet (Deltasun) 50 20 30 -
(n=1*)
General Practitioner/Endocrinologist/Nurse has at least 3 years * Small base, for reference only 2
Higher/Lower than previous wave at 90% c.l
experience. Q7a. Reco case to Diabetes brands
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
TOTAL W1’21
Driver Map of Factors Affecting Diabetes Recommendation
* Correlation between Reco share vs Factors using computed SPSS
OPPORTUNITIES MOTIVATORS
Correlated Importance Driving Diabetes Reco
Sure Diecerna
Many supporting activities to HCPs 111% ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
DiabetCare/D
High quality product 98% ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Diabet Care D
Company that invests in science & ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
96%
clinical proofs DiabetCare/ D
tifood) (n=26
Long heritage & credible company 96% ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Gluvita/ Gluv
Variety of products to support
95% ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
many needs/full product portfolio
less important
GluCare Gold
Value for money/Good price for
91% ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
good quality Natrumax Dia
Products have no undesirable side-
effects 89% ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Brand 1/Brand 2/Brand 3/Brand 4/Brand 5/Brand 6/Brand 7/Brand 8 smaller than [Abbott brand] at 90% c.l
Brand 1/Brand 2/Brand 3/Brand 4/Brand 5/Brand 6/Brand 7/Brand 8 larger than [Abbott brand] at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 5
experience. Q9a/Q9b. Brand Evaluation on Factors Affecting Diabetes Reco
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show
& horizontal axis (major u
• Do not show these brand
• Panel 3: Maxvida
CHECKED • Panel 4: Vidavance
Provides complete & balanced nutrition ▲ ▲ ▲ ▲ ▲ ▲ ▲• ▲For panel 3 & 4, pls show the grid
Helps control diabetes patients’ blood sugar level ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲& horizontal axis
Can be meal replacement ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Helps to avoid craving for food ▲ ▲ ▲ ▲ ▲ ▲ ▲▲ Glucerna (Abbott) (n=280)
Gives energy
▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Helps prevent cardiovascular disorders Nutren Diabetes/ Boost Glucose Contr
▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Helps my patients feel less fatigued
▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Boost immunity Sure Diecerna (Vinamilk) (n=254)
Value for money/Good price for good quality ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
VALU
Effective/works as promised ▲ ▲ ▲ ▲ ▲ ▲ ▲▲
▲ ▲ ▲ ▲ ▲ ▲ ▲▲ Diabet Care Diamond (Nutifood) (n=16
Is trustworthy
Is an expert in Healthcare Nutrition ▲ ▲ ▲ ▲ ▲ ▲ ▲▲ DiabetCare/ DiabetCare Gold/ Diabet
EQUIT
Taste good
▲ ▲ ▲ ▲ ▲ ▲ ▲▲
Simple/Easy for patients to prepare and consume
Higher/Lower than previous wave at 90% c.l Brand 1/Brand 2/Brand 3/Brand▲4/Brand
▲ ▲6/Brand
▲ ▲5/Brand ▲ ▲▲ 7/Brand 8 smaller than [Abbott brand] at 90% c.l
Brand 1/Brand 2/Brand 3/Brand ▲ ▲▲
4/Brand ▲ ▲6/Brand
5/Brand ▲ ▲ 7/Brand
▲ 8 larger than [Abbott brand] at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 7
experience. Q10. Perception on Diabetes brands (MA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
CHECKED
Diabetes Brand Imagery (%) – W2W comparison
TOTAL (Based on total
Nutren HCPs who are aware
Diabetes/ of specific brand)
DiabetCare/
DiabetCare/
Sure Diecerna Diabet Care Diamond DiabetCare Gold/ Gluvita/ Gluvita Gold G
Glucerna (Abbott) Boost Glucose Control DiabetCare Gold
(Vinamilk) (Nutifood) Diabet Care Diamond (VitaDairy)
(Nestle) (Nutifood)
(Nutifood)
W1'21 n=280 W1'21 n=216 W1'21 n=250 W1'21 n=263 W1'21 n=149 W1'21 n=264 W1'21 n=0*
W2'21 n=280 W2'21 n=195 W2'21 n=254 W2'21 n=252 W2'21 n=160 W2'21 n=260 W2'21 n=80
92 94 96 98 100 20 30 40 50 60 25303540455055 10152025303540 0 5 1015202530 0 10 20 30 40 50 0 5 1015202530
FUNCTIONAL BENEFIT
Is of high quality
Effective/works as promised
Is trustworthy
EQUIT
9 0 -1 -1 0 -6 0 0
E
Effective/works as promised
Is trustworthy -5 6 0 -1 1 0 4 0
Is an expert in Healthcare Nutrition 0 -5 0 2 0 0 1 0
Is a brand that I recommend to my colleagues 1 -4 -3 -2 0 -1 7 0
EQUIT
0 0
AL
Dual Effects 9 -4 0 -3 -3 -2
Taste good 8 2 0 3 -5 -3 -2 0
Simple/Easy for patients to prepare and consume -18 -3 3 6 -1 6 0 0
R
DiabetCare/ DiabetCare
Gold/ Diabet Care Diamond 0 15 19 - - N=53 12.6 +1.6
2.4 -1.6
(Nutifood)
01 1 0 +1 N=4*
Gluvita/ Gluvita Gold 1.8 - 6.3 -
(VitaDairy)
0 3 0 +3
GluCare Gold (Nutricare) N=7* 1.7 - 11.4 -
0 0 0 0
Natrumax Diabet (Deltasun) N=0* - - -
-
General Practitioner/Endocrinologist/Nurse has at least 3 years Higher/Lower than previous wave at 90% c.l S12a/S12/S13. Med Rep Recall from Diabetes Brand 10
experience. Q12/Q13. Visit Frequency/Visit Length
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
CHECKED NOTE: for panel 1 (IMF),
Diabetes Med Rep Recall (%) using subgroup brands
BY REGION (Based on total main HCPs)
OTHER SOUTH CENTRAL OTHER NORTH
General Practitioner/Endocrinologist/Nurse has at least 3 years Higher/Lower than previous wave at 90% c.l
11
experience. S12a/S12/S13. Med Rep Recall from Diabetes Brand
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
IMF only
• General practitioner and
Endocrinologist for panel 4
CHECKED
W2’21 TOTAL DOCTORS NON-DOCTOR GP Endocrinologist
(n=280) vs W1'21 (n=210) vs W1'21 (n=70) vs W1’21 (n=71) vs W1'21 (n=139) vs W1'21
Glucerna 97-1 99+0 96 -2 98 -1 99+1
Nutren Diabetes 1 0 0 0 1 0 1 +1 0 -1
Sure Diecerna 2 +1 1 0 3 +3 1 0 1 0
Share of
DiabetCare/DiabetCare Gold 0 0 0 0 0 -1 0 0 0 0
Voice (%)Diabet Care Diamond 0 0 0 0 0 0 0 0 0 0
Gold/ Diabet Care Diamond (Nutifood) 0 0 0 0 0 0 0 0 0 0
= TOM Recall
Gluvita/ Gluvita Gold 0 0 0 0 0 0 0 0 0 0
GluCare Gold 0 0 0 0 0 0 0 0 0 0
Natrumax Diabet 0 0 0 0 0 0 0 0 0 0
Glucerna 56 58 52 58 58
-2 0 -4 -7 +2
Nutren Diabetes 11 12 10 12 -8 ▼
-6 ▼ -5 -7 +1 12
Sure Diecerna 16 +3 16 +2 15 +4 13 +3 +2
Share of 17
DiabetCare/DiabetCare Gold 10 +1 9 +1 12 +1 9 -1 +1
Visit (%) 10
Diabet Care Diamond 4 +2 3 +1 7 +3 5 -1 +1
3
Gold/ Diabet Care Diamond (Nutifood) 0 0 0 0 0 0 0 0 0
= Total recall *
Gluvita/ Gluvita Gold 1 +1 1 +1 2 +2 1 +1 1 +1
Visit Frequency 1
GluCare Gold 2 +2 ▲ 1 +1 2 +2 3 +3 +1
Natrumax Diabet 0 0 0 0 0 0 0 0 0 0
General Practitioner/Endocrinologist/Nurse has at least 3 years S12a/S13. Med Rep Recall from Diabetes Brand 12
experience. Q12. Visit Frequency
Higher/Lower than previous wave at 90% c.l
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
CHECKED
W2’21 TOTAL HCMC (R1) HANOI (R7) R2 R5
(n=280) vs W1'21 (n=50) vs W1'21 (n=50) vs W1'21 (n=30) vs W1'21 (n=30) vs W1'21
Glucerna 97-1 94 -4 100 0 97 +4 97 -3
Nutren Diabetes 1 0 2 +2 0 0 3 -4 0 0
Sure Diecerna 2 +1 4 +4 0 0 0 0 3 +3
Share of
DiabetCare/DiabetCare Gold 0 0 0 -2 0 0 0 0 0 0
Voice (%) Diabet Care Diamond 0 0 0 0 0 0 0 0 0 0
re Gold/ Diabet Care Diamond (Nutifood) 0 0 0 0 0 0 0 0 0 0
= TOM RecallGluvita/ Gluvita Gold 0 0 0 0 0 0 0 0 0 0
GluCare Gold 0 0 0 0 0 0 0 0 0 0
Natrumax Diabet 0 0 0 0 0 0 0 0 0 0
Glucerna 56 -2 43 -7 60 +1 70 +5 59 -4
Nutren Diabetes 11 -6 ▼ 18 -8 10 -3 30 +2 0 -4
Sure Diecerna 16 +3 16 +7 7 -1 0 -5 31 -2
Share of
DiabetCare/DiabetCare Gold 10 +1 10 +0 10 -1 0 -2 6 +6
Visit (%)
Diabet Care Diamond 4 +2 8 +4 10 -1 0 0 4 +4
e Gold/ Diabet Care Diamond (Nutifood) 0 0 0 0 0 0 0 0 0 0
= Total recall Gluvita/
* Gluvita Gold 1 +1 3 +3 1 +1 0 0 0 0
Visit Frequency
GluCare Gold 2 +2 ▲ 2 +2 4 +4 0 0 0 0
Natrumax Diabet 0 0 0 0 0 0 0 0 0 0
General Practitioner/Endocrinologist/Nurse has at least 3 years S12a/S13. Med Rep Recall from Diabetes Brand 13
experience. Q12. Visit Frequency
Higher/Lower than previous wave at 90% c.l
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
CHECKED
W2’21 TOTAL R3 R4 R6 R8
(n=280) vs W1'21 (n=30) vs W1'21 (n=30) vs W1'21 (n=30) vs W1'21 (n=30) vs W1'21
Glucerna 97-1 100 0 97 +5 97 0 100 0
Nutren Diabetes 1 0 0 0 0 0 0 0
0 0
Sure Diecerna 2 +1 0 0 3 3 0 0 0
-5
Share of
DiabetCare/DiabetCare Gold 0 0 0 0 0 0 0 0 0 0
Voice (%) Diabet Care Diamond 0 0 0 0 0 0 0 0 0 0
re Gold/ Diabet Care Diamond (Nutifood) 0 0 0 0 0 0 0 0 0 0
= TOM RecallGluvita/ Gluvita Gold 0 0 0 0 0 0 0 0 0 0
GluCare Gold 0 0 0 0 0 0 0 0 0 0
Natrumax Diabet 0 0 0 0 0 0 0 0 0 0
Glucerna 56 -2 76 +6 51 -4 49 -3 74 +12
-6 ▼ 2 -10 0 0 10 -4 17 -16
Nutren Diabetes 11
Sure Diecerna +3 15 +6 17 +4 26 +2 10 +3
Share of 16
DiabetCare/ +1 2 -5 32 -1 11 +2 0 0
Visit (%) 10
DiabetCare Gold +2 2 0 0 0 3 +2 0 0
Diabet Care 4 0
Diamond 0 0 0 0 0 0 0 0
= Total recall * 1 +1 0 0 0 0 0 0 0 0
Visit Frequency Gluvita/ Gluvita
Gold 2 +2 ▲ 2 +2 0 0 1 +1 0 0
GluCare Gold 0 0 0 0 0 0 0 0 0 0
Natrumax Diabet
General Practitioner/Endocrinologist/Nurse has at least 3 years S12a/S13. Med Rep Recall from Diabetes Brand 14
experience. Q12. Visit Frequency
Higher/Lower than previous wave at 90% c.l
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
•
correlated importance to be
provided upon final data
• For panel 3 & 4, pls show the grid
CHECKED & horizontal axis (major unit = 0.5
▲
Nutren Diabetes/ Boost Glucose
Persuasive detailing 105% ▲▲ (Nestle) (n=56)
Trustworthy 104% ▲▲ Sure Diecerna (Vinamilk) (n=77)
Clear, well-structured brand messages 104% ▲▲ DiabetCare/ DiabetCare Gold/ Di
Well-equipped with scientific data 103%
Care Diamond (Nutifood) (n=53)
▲▲
Knowledge about products & competitors 100% ▲▲
Gluvita/ Gluvita Gold (VitaDairy)
Higher/Lower than previous wave at 90% c.l Brand 1/Brand 2/Brand 3/Brand 4/Brand 5/Brand 6 smaller than Abbott at 90% c.l
Brand 1/Brand 2/Brand 3/Brand 4/Brand 5/Brand 6 larger than Abbott at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 15
experience. 15
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4:
• pls show the gridline &
horizontal axis (major unit =
CHECKED
TOTAL DiabetesNutren
Glucerna
(Abbott)
Med Rep Evaluation
Diabetes
(Nestle)
Sure Diecerna(Mean
(Vinamilk)
score)
DiabetCare/
DiabetCare Gold/
Gluvita/ Gluvita Gold GluCare Gold Na
(Based on total main HCPs who got visited in P3M by specific Diabet Care med rep)
companies’ (VitaDairy) (Nutricare)
Diamond
(Nutifood)
W1'21 n=280 W1'21 n=81 W1'21 n=62 W1'21 n=47 W1'21 n=0* W1'21 n=0*
W2'21 n=280 W2'21 n=56 W2'21 n=77 W2'21 n=53 W2'21 n=4* W2'21 n=7*
W2’20 W1’21
(n=280) (n=280)
Replace meal 14 13
General Practitioner/Endocrinologist/Nurse has at least 3 years Q5c.Med Rep’s Key Message Relevance (SA) 17
experience. Q5b. Key Message from Med Rep(Spontaneous) (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
NOTE: for panel 1 (IMF), the
slides for:
IMF Prime brands
IMF Specialty brands
Med Rep’s Key Messages – Standardize Score (%)
Message for Glucerna (Based on total HCPs who got visitedNutren
in P3M by specific
Sure companies’ med rep)
Diabetes/ DiabetCare/ Diabet Care
TOTAL Message for Nutren Diabetes Diecerna
Glucerna (Abbott) Boost Glucose *DiabetCare Gold Diamond
(Vinamilk)
Control (Nestle) (Nutifood) (Nutifood)
Message for Sure Diecerna (n=280) (n=56) (n=77) (n=50) (n=22*)
Message for Diabetcare
Provide 35 nutrients to meet the C&B nutrients need for people with diabetes 2 -5 0 7 -5
Improve blood glucose within 4 hours and control blood glucose in term-use with
1.1% HbA1C in 6 months -2 -4 3 -1 3
Provide 35 nutrients to meet the C&B nutrients need for people with diabetes 86 11 ▼ 23 14 17 9 25 0 0
Improve blood glucose within 4 hours and control blood glucose in term-use with 27 18
1.1% HbA1C in 6 months 86 13 6 13 0 29 0
General Practitioner/Endocrinologist/Nurse has at least 3 years Higher/Lower than previous wave at 90% c.l 19
experience. Q5d. Med Rep’s Aided Key Message (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30 Outstanding key message among that specific brands
• Panel 3: Maxvida
• Panel 4: Vidavance
CHECKED
Med Rep’s Key Messages – W2W Comparison (%)
Message for Glucerna (Based on total HCPs who
Nutren got visitedSure
Diabetes/ in P3M by specific companies’Diabet
DiabetCare/ med rep) DiabetCare/
TOTAL Message for Nutren Diabetes Glucerna (Abbott) Boost Glucose
Diecerna
DiabetCare Gold
Care Diamond DiabetCare Gold/ Gluvita/ Gluvita Gold Glu
(Vinamilk) (Nutifood) Diabet Care Diamond (VitaDairy) (N
Control (Nestle) (Nutifood)
Message for Sure Diecerna (Nutifood)
Message for Diabetcare
W1'21 n=280 W1'20 n=199 W1'21 n=62 W1'21 n=46 W1'21 n=15* W1'21 n=47 W1'21 n=0*
W2'21 n=280 W2'20 n=186 W2'21 n=77 W2'21 n=50 W2'21 n=22* W2'21 n=53 W2'21 n=4*
60 70 80 90 0 10 20 30 40 50 10 20 30 40 50 0 5 10 15 20 25 0 10 20 30 0 10
Dual Effects - proven to help stabilize blood glucose effectively
Provide 35 nutrients to meet the C&B nutrients need for people with
diabetes
Improve blood glucose within 4 hours and control blood glucose in term-
use with 1.1% HbA1C in 6 months
Stabilize blood glucose level better than standard oral formula with Low
Glycemic Index for effective blood glucose control (GI = 27.6) & prevent
complication
Low GI and carenutrition nutrients that helps boost immunity, good for
heart health, prevent constipation, reduce osteoporosis, manage body
weight
General Practitioner/Endocrinologist/Nurse has at least 3 years * Small base, for reference only 20
experience. Higher/Lower than previous wave at 90% c.l Q5d. Med Rep’s Aided Key Message (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
Data level: Total, across Regions, across
specialization
CHECKED
TOTAL Ethical Activities P3M Participation (%)
(Based on main HCPs)
Driver Index
Scientific symposia ( Vietnamese 11
presenters) 358% 15
more important 12
Scientific symposia 358% 15
8
Hospital symposia 150% 5
4
Small meetings 150% 3
4
Brand reminders 124% 2
2 W2'21 (n=280)
Product sampling (milk) 99% 1
Scientific symposia held by 0 W1'21 (n=280)
99% 1
associations 4
Group presentation to HCPs 83%
3
1
Patients screenings 74%
1
1
Scientific symposia ( foreign 1
64% 2
presenters)
1
Patients education 47% 0
0
Oversea congress 1
less important
0%
1
Clinical research programs 0% 0
0
Outing workshop 0% 76
77
General Practitioner/Endocrinologist/Nurse has at least 3 years
None 358%
experience. Higher/Lower than previous wave at 90% c.l Q16. Ethical Activities Sponsorship 21
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
Data wave: W1'20
NOTE: the order of activites follow
CHECKED correlated importance to be pr
upon final data
TOTAL Ethical Activities by Company Sponsorship (%)
(Based on main HCPs)
Abbott Nestle Vinamilk Nutifood VitaDairy Nutricare De
Base
more important
Oversea congress
General Practitioner/Endocrinologist/Nurse has at least 3 years Higher/Lower than previous wave at 90% c.l * Small base, for reference only
experience. Q16. Ethical Activities Sponsorship 22
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
Data level: Total, across Reg
specialization
Data wave: W1'20
CHECKED NOTE: the order of activites
TOTAL Ethical Activities by Company Satisfaction (mean score) correlated importance to
upon final data
(Based on main HCPs *)
Abbott Nestle Vinamilk Nutifood VitaDairy Nutricare Deltasun
General Practitioner/Endocrinologist/Nurse has at least 3 years * Small base, for reference only
experience. Q17. Ethical Activities & Evaluation 23
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
Data wave: W1'20
Note:
CHECKED • Panel 1 get reco share
• Calculate Ethical Effecti
Reco share / MR reach
TOTAL Changes in Reco Share & Overlap of Med Rep Recall (%)
(Based on main HCPs)
ETHICAL EFFECTIVENESS
72% 72 72 33% 36% 23% 25% 4% 10% - W2'21 (n=280)
W1'21 (n=280)
INDEX
(Recoshare/MR reach)
Chưa tính lại chỉ số này
9 7 8 10 5 4 0 2 5 6 0 0 0 0 0 0
Series1
RECO
SHARE
100
100
29 20 22 28 16 18 17 19
5 8 0 1 0 3 0 0
MEDREP
RECALL
General Practitioner/Endocrinologist/Nurse has at least 3 years S13. Med Rep Recall from [Abbott] Brand 24
experience. Q3. Reco share
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
axis, scale 3-5 (major unit = 0.5)
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than total at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 26
experience. Q9b. Brand Evaluation on Factors Affecting ANS Reco
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
axis, scale 3-5 (major unit = 0.5)
HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than total at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 28
experience. Q9b. Brand Evaluation on Factors Affecting ANS Reco
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
axis, scale 3-5 (major unit = 0.5)
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than total at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 31
experience. Q9b. Brand Evaluation on Factors Affecting ANS Reco
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)
CHECKED
ANS Med Rep Evaluation (Mean score) – Abbott MR across regions
(Based on total main HCPs who got visited in P3M by ANS med rep)
W1’21
W2’21 HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
OVERALL MR SATISFACTION ▲ ▲ ▼
Engages me in product discussion ▼ ▲ ▼
Persuasive detailing ▲ ▼
Trustworthy ▲ ▲ ▼
Clear, well-structured brand messages ▼ ▲ ▲ ▼
Well-equipped with scientific data ▲ ▲ ▼
Knowledge about products & ▲ ▲ ▼
competitors ▼ ▲
▲ ▼
Have in-depth nutritional knowledge
▲ ▼
Appropriate frequency of visits
▲ ▲ ▼
Courteous
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years
experience. 32
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)
CHECKED
ANS Med Rep Evaluation (Mean score) – Nestle MR across regions
(Based on total main HCPs who got visited in P3M by ANS med rep)
W1’21
W2’21 HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
OVERALL MR SATISFACTION
Engages me in product discussion
Persuasive detailing
Trustworthy
Clear, well-structured brand messages
Well-equipped with scientific data
Knowledge about products &
competitors
Have in-depth nutritional knowledge
Courteous
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years
experience. 33
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)
CHECKED
ANS Med Rep Evaluation (Mean score) – Vinamilk MR across regions
(Based on total main HCPs who got visited in P3M by ANS med rep)
W1’21
W2’21 HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
OVERALL MR SATISFACTION
Engages me in product discussion
Persuasive detailing
Trustworthy
Clear, well-structured brand messages
Well-equipped with scientific data
Knowledge about products &
competitors
Have in-depth nutritional knowledge
Appropriate frequency of visits
Courteous
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years
experience. 34
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)
CHECKED
ANS Med Rep Evaluation (Mean score) – Nutifood MR across regions
(Based on total main HCPs who got visited in P3M by ANS med rep)
W1’21
W2’21 HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
OVERALL MR SATISFACTION
Engages me in product discussion
Persuasive detailing
Trustworthy
Clear, well-structured brand messages
Well-equipped with scientific data
Knowledge about products &
competitors
Have in-depth nutritional knowledge
Appropriate frequency of visits
Courteous
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years
experience. 35
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)
CHECKED
ANS Med Rep Evaluation (Mean score) – VitaDairy MR across regions
(Based on total main HCPs who got visited in P3M by ANS med rep)
W1’21
W2’21 HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
OVERALL MR SATISFACTION
Engages me in product discussion
Persuasive detailing
Trustworthy
Clear, well-structured brand messages
Well-equipped with scientific data
Knowledge about products &
competitors
Have in-depth nutritional knowledge
Appropriate frequency of visits
Courteous
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years
experience. 36
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• Panel 3 has 2 slides: Recoshare to
ANS brands & Recoshare to C&B
brands
CHECKED • Panel 1 has 2 slides:
• IMF Prime: subgroup brands
Reco Share to Diabetes brands (%) • IMF Specialty: by brands in lis
BY REGION (Based on total main HCPs) besides
OTHER SOUTH CENTRAL OTHER NORTH
Glucerna (Abbott) 72 70 82 81 80 52 70 70 70
72 67 82 80 88 54 65 66 73
lucose Control (Nestle) 9 15 5 15 5 0 3 6 24
7 12 4 11 5 0 1 8 11
ure Diecerna (Vinamilk) 8 5 5 0 6 9 14 20 5
10 9 7 0 6 13 19 23 7
etCare Gold (Nutifood) 5 4 2 0 7 25 0 3 0
4 6 1 0 0 25 2 0 0
re Diamond (Nutifood) 0 0 2 0 1 0 0 0 0
2 ▲ 3 2 0 1 0 1 0 9 ▲
Care Gold/ Diabet Care 5 4 4 0 8 25 0 3 0
Diamond (Nutifood) 6 8 3 0 1 25 2 0 9 ▲
vita Gold (VitaDairy) 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
Care Gold (Nutricare)
0 0 0 0 0 0 0 0 0
0 1 1 0 1 0 0 0 0
0 0 0 0 0 0 0 0 0
ax Diabet (Deltasun) 0 0 0 0 0 0 0 1 0
General Practitioner/Endocrinologist/Nurse has at least 3 years Higher/Lower than previous wave at 90% c.l
37
experience. Q3. Reco share to Diabetes Brands
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
CHECKED
HCPs Profile (%)
TOTAL (Based on main HCPs)
50% 89%
25% 25%
44% 10% 1%
er t e 41% l l c
W2’21 on gis rs ita ita ni
ti ol
o Nu 16% sp sp c l i
cti in
(n=280)
pra ocr ho ho a te
al d ic te iv
n er En 3 to 5 6 to 10 11 to 30 ubl ir va Pr
Ge years years years P P
49% 94%
26% 25%
51% 5% 1%
ne
r ist rs
e l l c
W1’21 o log Nu 30% pita p
ti a l i ni
titi o 19% s s c
(n=280) r ac crin ho ho te
lp do lic te iva
ra En Pr
n e 3 to 5 6 to 10 11 to 30
Pu
b iva
Ge years years years Pr
Total Total
General Practitioner/Endocrinologist/Nurse has at least 3 years S8/S9. Number of patients. Q4/Q6/Q7. Target group contribution
experience. 40
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
CHECKED PANEL 4 ONLY
BY REGION
Diabetes Patients Pool
(Based on main Total HCPs)
General Practitioner/Endocrinologist/Nurse has at least 3 years S8/S9. Number of patients. Q4/Q6/Q7. Target group contribution
experience. 41
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
NOTE: for panel 1 (IMF), the
slides for:
IMF Prime brands
IMF Specialty brands
Med Rep’s Key Messages – Standardize Score (%)
Message for Glucerna (Based on total HCPs who got visitedNutren
in P3M by specific
Sure companies’ med rep)
Diabetes/ DiabetCare/ Diabet Care
TOTAL Message for Nutren Diabetes Diecerna
Glucerna (Abbott) Boost Glucose *DiabetCare Gold Diamond
(Vinamilk)
Control (Nestle) (Nutifood) (Nutifood)
Message for Sure Diecerna (n=280) (n=56) (n=77) (n=50) (n=22*)
Message for Diabetcare
Provide Immunoglobulins (IGG, IGA, IGM, IGD, IGFI, IGFII, IGE), helps strengthen
the resistance, high immune-enhancing factors 1 -2 2 1 -2
Supplementing with Insulin (ingredients found in royal jelly & propolis), Nano
Calcium micronutrients (Calcium Nano helps to absorb into bones more easily -7 0 10 4 -7
than regular Calcium), Vitamins and minerals to help diabetics and dieters protect
bones and joints to avoid brittle bones due to loss of substances & promote
metabolism to avoid loss of substances caused by diseases
General Practitioner/Endocrinologist/Nurse has at least 3 years 42
experience. STDEV.P 5.34 Q5d. Med Rep’s Aided Key Message (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
Strong points Neutral Weak points
slides for:
IMF Prime brands
IMF Specialty brands
CHECKED
Med Rep’s Key Messages – Absolute Score (%)
Message for Glucerna (Based on total HCPs who got visited in P3M by specific companies’ med rep) DiabetCare/
TOTAL Message for Nutren Diabetes Nutren
Glucerna Diabetes/ Boost Sure Diecerna
DiabetCare/ Diabet Care DiabetCare
Gluvita/ Gluvita GluCare Gold
*DiabetCare Diamond Gold/ Diabet
Message for Sure Diecerna (Abbott) Glucose Control (Vinamilk) Gold (VitaDairy) (Nutricare)
Gold (Nutifood) (Nutifood) Care Diamond
(Nestle)
Message for Diabetcare (Nutifood)
(n=280) (n=56) (n=77) (n=50) (n=22*) (n=53) (n=4*) (n=7*)
Provide Immunoglobulins (IGG, IGA, IGM, IGD, IGFI, IGFII, IGE), helps strengthen
the resistance, high immune-enhancing factors 84 14 27 8 9 11 0 0
80 16 36 12 5 13 0 0
Supplementing with Insulin (ingredients found in royal jelly & propolis), Nano
Calcium micronutrients (Calcium Nano helps to absorb into bones more easily
than regular Calcium), Vitamins and minerals to help diabetics and dieters protect
bones and joints to avoid brittle bones due to loss of substances & promote
General Practitioner/Endocrinologist/Nurse
metabolism to avoid loss of substances causedhasbyatdiseases
least 3 years Higher/Lower than previous wave at 90% c.l 43
experience. Q5d. Med Rep’s Aided Key Message (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30 Outstanding key message among that specific brands
• Panel 3: Maxvida
• Panel 4: Vidavance
CHECKED
Med Rep’s Key Messages – W2W Comparison (%)
Message for Glucerna (Based on total HCPs who got visited in P3M by specificDiabetCare/
companies’ med rep) DiabetCare/
TOTAL Message for Nutren Diabetes Nutren Diabetes/
Sure Diecerna Diabet Care Diamond DiabetCare Gold/ Gluvita/ Gluvita Gold G
Glucerna (Abbott) Boost Glucose DiabetCare Gold
(Vinamilk) (Nutifood) Diabet Care Diamond (VitaDairy)
Message for Sure Diecerna Control (Nestle) (Nutifood)
(Nutifood)
Message for Diabetcare
W1'21 n=280 W1'20 n=199 W1'21 n=62 W1'21 n=46 W1'21 n=15* W1'21 n=47 W1'21 n=0*
W2'21 n=280 W2'20 n=186 W2'21 n=77 W2'21 n=50 W2'21 n=22* W2'21 n=53 W2'21 n=4*
Provide Immunoglobulins (IGG, IGA, IGM, IGD, IGFI, 60 65 70 75 80 85 0905 10 15 20 25 0 10 20 30 40 0 0.5 1 0
IGFII, IGE), helps strengthen the resistance, high
immune-enhancing factors
Contains FOS/INSULIN - soluble fiber – help slowing
down sugar absorption, reduces cholesterol
absorption, enhances the development of intestinal
bacteria, supports digestive tract immunity, prevents
constipation
Contains Lutein to support vision, against the effects
of ultraviolet rays
Supplementing with 100% FOS soluble fiber helps to
regenerate beneficial bacteria, reducing constipation.
Especially, it does not contain lactose to help reduce
diarrhea in people who do not have the habit of using
milk, those who are intolerant to lactose.
Supplementing with Insulin (ingredients found in
royal jelly & propolis), Nano Calcium micronutrients
(Calcium Nano helps to absorb into bones more easily
than regular Calcium), Vitamins and minerals to help
diabetics and dieters protect bones and joints to
avoid brittle bones due to loss of substances &
promote metabolism to avoid loss of substances
caused by diseases
General Practitioner/Endocrinologist/Nurse has at least 3 years * Small base, for reference only 44
experience. Higher/Lower than previous wave at 90% c.l Q5d. Med Rep’s Aided Key Message (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
axis, scale 3-5 (major unit = 0.5)
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than total at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 45
experience. Q9b. Brand Evaluation on Factors Affecting ANS Reco
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
axis, scale 3-5 (major unit = 0.5)
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than total at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years 46
experience. Q9b. Brand Evaluation on Factors Affecting ANS Reco
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)
CHECKED
ANS Med Rep Evaluation (Mean score) – Nutricare MR across regions
(Based on total main HCPs who got visited in P3M by ANS med rep)
W1’21
W2’21 HCM vs. Total HN vs. Total R2 vs. Total R3 vs. Total R4 vs. Total R5 vs. Total R6 vs. Total R8 vs. Total
3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5 3 3.5 4 4.5 5
OVERALL MR SATISFACTION
Well-equipped with scientific data
Engages me in product discussions
Clear, well-structured brand messages
In-depth nutritional knowledge
Appropriate frequency of visits
Knowledge about products &
competitors
Trustworthy
Persuasive detailing
Courteous
Base: Total=280, HCM= HN = 50; R2=R3=R4=R5=R6=R8=30 Higher/Lower than nationwide at 90% c.l
Higher/Lower than previous wave at 90% c.l
General Practitioner/Endocrinologist/Nurse has at least 3 years
experience. 47
Q14. Med Rep Evaluation (SA)
RI (HCM) = R7 (HN) = 50; R2=R3=R4=R5=R6=R8=30
• For panel 3 & 4, pls show horizontal
axis, scale 3-5 (major unit = 0.5)