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    BCG & GE 9 Cell Matrix

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    ranjangowda1614
    The BCG matrix divides a company's business units into four categories based on their relative market share and market growth rate: stars, question marks, cash cows, and dogs. The GE nine cell matrix similarly evaluates business units based on their industry attractiveness and business unit strength, placing them into one of nine cells that indicate whether to invest, hold, protect, or harvest resources. Both models provide a framework for assessing strategic business units and allocating resources.

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    BCG & GE 9 Cell Matrix

    Uploaded by

    ranjangowda1614
    3 views7 pages
    The BCG matrix divides a company's business units into four categories based on their relative market share and market growth rate: stars, question marks, cash cows, and dogs. The GE nine cell matrix similarly evaluates business units based on their industry attractiveness and business unit strength, placing them into one of nine cells that indicate whether to invest, hold, protect, or harvest resources. Both models provide a framework for assessing strategic business units and allocating resources.

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    BCG & GE 9 Cell matrix (1)

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    The BCG matrix divides a company's business units into four categories based on their relative market share and market growth rate: stars, question marks, cash cows, and dogs. The GE nine cell matrix similarly evaluates business units based on their industry attractiveness and business unit strength, placing them into one of nine cells that indicate whether to invest, hold, protect, or harvest resources. Both models provide a framework for assessing strategic business units and allocating resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    3 views7 pages

    BCG & GE 9 Cell Matrix

    Uploaded by

    ranjangowda1614
    The BCG matrix divides a company's business units into four categories based on their relative market share and market growth rate: stars, question marks, cash cows, and dogs. The GE nine cell matrix similarly evaluates business units based on their industry attractiveness and business unit strength, placing them into one of nine cells that indicate whether to invest, hold, protect, or harvest resources. Both models provide a framework for assessing strategic business units and allocating resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 7

    BCG and GE Nine Cell Matrix

    BCG matrix
    RELATIVE MARKET SHARE

    High Low

    MARKET GROWTH RATE

    High
    Low
    Maruti Suzuki India Ltd.
    • Formerly known as Maruti
    Udyog Ltd.
    •50.59% market share in the
    Indian passenger car market
    • True Value, Arena, Nexa
    • 14 models currently in India
    • Commercial – 2 models
    Example : RELATIVE MARKET SHARE
    High Low

    High
    MARKET GROWTH RATE

    Low
    GE nine cell matrix
    BUSINESS UNIT STRENGTH

    High Medium Low


    High

    Hold / Protect
    INDUSTRY ATTRACTIVENESS

    Growth / Invest Growth / Invest


    Medium

    Growth / Invest Hold / Protect Harvest / Divest


    Low

    Hold / Protect Harvest / Divest Harvest / Divest


    Example: BUSINESS UNIT STRENGTH

    High Medium Low

    High
    INDUSTRY ATTRACTIVENESS

    Medium
    Low
    Thank You

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