Lis Company

• Situation / marketing analysis

• SWOT analysis
• Competitor anlaysis
• Target of Lis
• Marketing MIX
• Sales forcasting
• Expense forcasting
• Our Team
 Situation / marketing analysis
• The company's market has grown in the last 3
years to 14%, it also produces shoes and socks
Growth Rate
14
12
Percentage of Growth

10 Grouth rate 3
Grouth rate 4
8
Grouth rate2
6 grouth rate1
4
2
0
year 1 year 2 year 3 year 4
 SWOT analysis
Weaknesses
Strengths S W
S It is weak in the production of
Somali sports house is good dancewear because there is no
for you it isgood for producing quality and it will burst in a short
shoes and socks time

Oppertunities
O T Threats
Somali Sports House has changed a lot
Somali sports company can focus more of it’s marketing in the country’s economy in terms of sports
efforts on emerging markets the somali sports company which both increase cost associated and
can focus more it’s product range in shoest and socks decrease buying customers
 Competitor anlaysis
Customer purchases
Rajo sports A2z sports Somali sports

500%
440%
380% 380%
330% 340%
290% 280%280%
240%
180%
150%

year 1 year 2 year 3 year 4

Target of Somali sports House
Target Ages
13-21 age 21-29 age 29-33 age 33-39 age
8%

23%
10%

59%
 Marketing MIX
• Product
 price
Products

Knee
Pads

Gloves
Products

socks

Shoes

$- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00

 Place

The Headquarter of Lis is Located Hargiesa

Poromation
 Sales forcasting
Sales
7

5
shoes
4 socks
Gloves
Years

3 knee pads

0
$10,000 $50,000 $100,000 $150,000
 Expense forcasting
Expenses
Expenses

Rent
Utlities
wages
Depretiotan

year 1
year 2
year 3
year 4
 Our Team

CEO of the Company

HUDEIFA
SHEKEYE

Sales Manager
KHADAR OLAD