MEDIA AND INFORMATION

LITERACY QUARTER 1 – MODULE

2: INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
 AFTER GOING THROUGH THIS
MODULE, YOU ARE EXPECTED
TO:
✓ Identify the similarities and differences between and among media literacy, information
literacy, and technology literacyexamine the technology or resources available during the
prehistoric age, the industrial age, the electronic age, and the new or digital age;
✓ Create a log that reflects their current use and interaction with media and information;
✓ Define the key concepts (media, information, technology literacy, and media and information
literacies);
✓ Compare and relate the media and information literacy framework to their own
understandings and competencies
 TRUE OR FALSE
1. Social media goes back to some of the earliest internet
technologies and even predates the internet.
2. There has been a huge rise in creativity among the public WHAT I
since the advent of social media.
3. Microsoft and Apple are two examples of how open-source
KNOW?
companies can become global leaders in their industries.
4. E-mail is the most popular online communication technology.
 TRUE OR FALSE
5. There is growing evidence that heavy multitaskers—people
who have multiple screens open at once and who are heavy users
of social media—show less ability to concentrate and remember WHAT I
things than light multitaskers. KNOW?
6. The tools and technologies that are available to journalists
today have changed the basic principles of journalism.
7. All news outlets need trained journalists with high standards.
 TRUE OR FALSE
8. Technology makes it more difficult to keep up with news
today than in the past because it is difficult to keep up with all
the information. WHAT I
9. People usually stick to only one trusted news source to get all KNOW?
of their news.
10. Most news topics, regardless of the source, hold similar
interest levels to everyone, no matter their age, socioeconomic
status or political leanings.
11. Most Americans use four to five devices to keep up with the
news.
 TRUE OR FALSE
12. Consumers turn to digital or printed newspapers more than
any other news source for most news.
13. An American Press Institute study found that tech-savvy WHAT I
people use traditional media far less than anyone else. KNOW?
14. Using a metered pay model, The New York Times circulation
revenue has now surpassed its advertising revenue.
15. The best storytellers are those who give audiences a unique
experience.
ACTIVITY 1. HOW CAN A PERSON ENGAGE WITH MEDIA AND
INFORMATION CHANNELS IN A MEANINGFUL MANNER?
2.1 You are asked to bring out a sheet of paper. ACTIVITY 2.
2.2 Think of the past week, and record your use and
MEDIA USE
interaction with media and information providers LOG
(such as internet, social media, TV, radio, newspaper,
etc.). Have them indicate how many hours were spent
engaged with each one. These do not have to be exact,
and you can estimate the number of hours you spent
each week. Allotted time is 5 minutes for this activity.
 WHAT IS IT?

Literacy: The ability to identify, understand, interpret, create,

communicate and compute, using printed and written
materials associated with varying contexts. Literacy involves a
continuum of learning, wherein individuals are able to achieve
their goals, develop their knowledge and potential, and
participate fully in their community and wider society

Write down all the conclusions obt

from the vote and discussion.
 WHAT IS IT?

Media: The physical objects used to communicate with, or the mass

communication through physical objects such as radio, television,
computers, film, etc. It also refers to any physical object used to
communicate messages.
Media Literacy: The ability to access, analyze, evaluate, and create media
in a variety of forms. It aims to empower citizens by providing them with
the competencies (knowledge and skills) necessary to engage with
traditional media and new technologies.
Write down all the conclusions obt
from the vote and discussion.
 WHAT IS IT?

Information: A broad term that covers processed data, knowledge

derived from study, experience, instruction, signals or symbols.
Information Literacy: The ability to recognize when information is
needed, and to locate, evaluate, and effectively communicate
information in its various formats.

Write down all the conclusions obt

from the vote and discussion.
 WHAT IS IT?

Technology Literacy: The ability of an individual, either working

independently or with others, to responsibly, appropriately, and
effectively use technological tools.
Media and Information Literacy: The essential skills and
competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking
and life-long learning skills to socialize and become active citizens.

Write down all the conclusions obt

from the vote and discussion.
 OTHER
DEFINITIONS
Media - physical objects used to communicate including mass media (radio,
television, computers, film, etc.). Traditionally, media are source of credible
information in which contents are provided through an editorial process
determined by journalistic values and where editorial accountability can be
attributed to an organization or a legal person. In more recent years the term
‘media’ is often used to include new online media.
Information Literacy - includes the competencies to be effective in all stages of the
lifecycle of documents of all kinds, the capacity to understand the ethical
implications of these documents, and the ability to behave in an ethical way
throughout these stagesWrite down all the conclusions obt

from the vote and discussion.

 ACTIVITY 3.
FLASH NEWS
AND VISUALS
 ACTIVITY 3.
FLASH NEWS
AND VISUALS
 ANSWER THE FOLLOWING
QUESTIONS:

1. Did you believe these news items 2. Are all news and information on
were true? How did you know they the internet true? Why or why not
were true/false?

3. Who gets to post news

items online? Expound.
ACTIVITY 4. WRAP UP

Using your own words, write the meaning of the following;

a. Media Literacy

b. Information Literacy

c. Technology Literacy

d. Media and Information Literacy

 Using the Venn Diagram, identify the similarities and differences
between and WHAT I
among media literacy, information literacy, and technology literacy.
CAN DO
 Using the Venn Diagram, identify the similarities and differences
between and WHAT I
among media literacy, information literacy, and technology literacy.
CAN DO
 Essay Writing:
How do Media Literacy, Information Literacy, and Technology ASSESSMENT
Literacy and Media and Information Literacy differ in terms of
use?

Write down all the conclusions obt

from the vote and discussion.
ADDITIONAL
ACTIVITIES

Activity 6. Reflection. Does the advent of

media and information literacy help us to
become closer to God, our family and
nation? Support your answer.