 INTRODUCTION

 METHODOLOGY

 LIMITATION

 COMPANY PROFILE

 PRIMARY DATA ANALYSIS

 FINDINGS

 RECOMENDATIONS
 Objectives

 The main objective of the study is to analyze the customer

satisfaction about their savings accounts

 Requirements of the customers

 Market share
 To study the customer satisfaction of ICICI bank savings
account
 To evaluate the customer about the products in the bank
with different products i.e..questionnaire was prepared
and circulated to the owners of different types of accounts
in savings and it is a main source of the study
 To analyze the customer satisfaction is very complex
thing it will change by time to time
 To study above mentioned objective of the study of this
project study ,the following methodology is adapted
Source of data:
Primary data
Secondary data
Research instrument:
A structured questionnaire
 Small sample

 Limited time to study

 May not be correct

 It is a second largest bank
 TA of Rs 3793.01 billion (US$ 75 billion)
 PAT is of Rs 37.58 billion till 31 march 2009
 It offers a wide range of banking products and
financial services to corporate
 Retail customers through a variety of delivery channels
 First it was in commercial bank
 About sales promotion
 By giving advertisements, media, etc….
 Rural people cant understand
 Uneducated people cant understand
 More favorable to most customers
 Unaware of banking services
 As far as my project study is consigned the
suggestions are as follows
 More ATM centre's
 Rural people
 Uneducated people