BUSINESS PLAN

Learning Objectives:

1. Define the business plan

2. Determine the importance and pats of
a business plan.
MARKET

•refers to a group of people or

organization that has an interest on
a product or services.
PARTS OF BUSINESS PLAN
•I. EXECUTIVE SUMMARY
•II. MANAGEMENT AND
ORGANIZATION
•III. PRODUCT/SERVICE PLAN
•IV. MARKET PLAN
•V. FINANCIAL PLAN
I. EXECUTIVE SUMMARY

It contains a brief introduction and

summarizes everything that is
relevant and important to the
prospect business audience.
What information is needed?

• Descriptionof the proposed business and

business model.
• Descriptionof the market opportunity to capture,
or market problem the business solves
• Reasons why this is an attractive business
opportunity
• Keydistinctions or differentiators of the business
versus competitors
What information is needed?

• Overview of the sales, marketing, and

operation strategy and plan
• Description of the executive plan and
timeline
• Overview of projects financials containing
revenues, costs, profits, and assumptions
II. MANAGEMENT AND ORGANIZATION

This part includes all the basic

information of your business. This is
also describes the workflow
organizational structure; the
background, experience and role of
each of your business from the
highest position up to the lowest.
What information is needed?

• Company Name, Logo, and Address

• Vision and Mission Statements
• Key Personnel
• Organizational Chart
• Ownership Capitalization, Compensation,
and Incentives
• External Management Support
LOGO

•Logos are intended to be the face of

a company. They’re meant to
visually communicate the unique
identity of the brand and what it
represents.
VISION AND MISSION STATEMENTS

•Vision statement should describe what

you want to achieve and what you want
to offer your customers.

•Asyou write your mission statement,

remember to make it clear, short and
specific.
KEY PERSONAL

• Name
• Name
• Title
• Title

Key personnel are individuals who perform

essential functions in your business.
III. PRODUCT/SERVICE PLAN

The products and services section

of your business plan outlines your
product or service, why it’s needed
by your market, and how it will
compete with other businesses
selling the same or similar products
and services.
What information is needed?

•Purpose of the product / service

•Product’s unique features
•Material requirements and source of
supply
•Equipment that will be used to
manufacture the product / render the
service
What information is needed?

•Production/ Service Process and

Controls
•Distribution logistics
•Regulatory and other compliance
issues
 IV. MARKET PLAN

A marketing plan is the advertising

strategy that a business will implement to
sell its product or service.
The marketing portion of a business plan
addresses how you will get people to buy
your product or service in sufficient
quantities to make your business
profitable.
What information is needed?

• Market Analysis which includes demand

and supply vis-à-vis competitors
• Marketing and Sales Strategies
• Product/Service characteristics or features
• Pricing Policy
• Sales Projection
 V. FINANCIAL PLAN

A financial plan documents an

individual's short- and long-term
financial goals and includes a
strategy to achieve them. The
plan should be comprehensive
and highly customized.