Professional Documents
Culture Documents
3 Is MODULE 2 Lesson 1
3 Is MODULE 2 Lesson 1
3 Is MODULE 2 Lesson 1
Personal Experience
Your everyday experiences can give rise to
worthwhile problems for investigation.
Think critically about your own experiences
and/or frustrations with an issue facing
society, your community, or in your
neighborhood.
Problem statements or background
of the study have three elements:
➢ As a one-sentence hypothesis.
➢ As a research question.
➢ As a title for your paper
You must obtain the teacher’s approval of your hypothesis, as
well as any modifications to your hypothesis, before
proceeding with any work on the topic.
➢ As a one-sentence hypothesis.
➢ As a research question.
➢ As a title for your paper
Group Activity
Choose and problem/issue/concern, from the chosen
problem formulate a question and a hypothesis then
conduct a small-scale research study to test the
formulated hypotheses. This could involve
designing an experiment, collecting data, and
analyzing the results to determine whether the
hypothesis is supported or not.
Quarter 1 – Module 2:
Identifying the Problem
and Asking the Question
LESSON 4 : Statement of the Problem
Writing a Statement of the Problem
After identifying a research problem, the next step is to
write a problem statement. It has to be concise and
concrete. Writing a problem statement can help the
researcher put the topic in context and have a deeper
understanding of its significance. A problem statement
may be written in several paragraphs or in several
sentences incorporated in the introduction.
Writing a Statement of the Problem
Problem statement should address the relevance of the research: why is it important to resolve
the problem. The problem statement need not lay world changing impact. What is
important is that the problem statement should lay how you intend to address the problem.
Your goal should not be to find a conclusive solution, but to seek out the reasons behind the
problem and propose more effective approaches to understanding it. You may start with the
following phrases:
Research Questions:
1.How do social media influencers influence consumer purchase decisions across
different cultural contexts?
2.What factors contribute to the effectiveness of social media influencer marketing in
influencing consumer behavior?
3.To what extent do demographic variables such as age, gender, and socioeconomic status
moderate the influence of social media influencers on consumer purchasing decisions?
4.What are the perceptions and attitudes of consumers towards sponsored content created
by social media influencers?
5.How do different types of products or services vary in their susceptibility to influence
by social media influencers?
Activity
Write a statement of the problem based from
the titles below, write 3 specific questions
1. "Navigating the Digital Landscape: Understanding the Role of Social Media Influencers in Shaping
Consumer Behavior"
2. "Unraveling the Influence: Investigating the Impact of Social Media Influencers on Consumer
Decision-Making Processes"
3. "Beyond Likes and Shares: A Multifaceted Examination of Social Media Influencer Marketing on
Consumer Purchasing Behavior"
4. "Cultural Lens on Influencer Marketing: Exploring Cross-Cultural Variations in the Effectiveness of
Social Media Influencers"
5. "From Followers to Buyers: An Analysis of the Mechanisms Through Which Social Media Influencers
Influence Consumer Purchase Intentions"