ORGANIZATION IN

THE VISUAL ARTS

 PRINCIPLES OF DESIGN

• The organization of the various elements of the

visual arts is governed by different principles of
design. Through these principles, the artist can
form more beautiful and interesting color
harmonies and more beautiful combinations of
shapes, texture, and lines.
 HARMONY
• Harmony is essential to beauty. In the visual arts, it is achieved
by establishing a pleasing relationship between the various
elements.
• There is a harmony if the various parts of a design will give an
appearance of belonging together. In other words, there must be
unity. Repetition of angles and curves, shapes, lines, and colors
will give a harmonious effect.
 BALANCE
• A pleasing relationship between the various elements of a work of art is
not the only requirement for beauty. These elements must also be arranged
that a feeling of balance and equilibrium exists between them.
• If all the parts are equally distributed around a central point, we achive
balance. If weights are equally distributed on each side of a center or
fulcrum, as in a seesaw, we have balance.
• Balance gives a feeling of stability and rest.
 TWO TYPES OF BALANCE
1. Formal / symmetrical balance
 This is achieved by making both sides exactly alike objects of the same
size and shape, when arrange in two sides of a center, will produce formal
balance.
 We see formal balance in double breasted suits and coats where we have
a row of buttons on both the left and right sides, and in a mantle where
two flower vases are placed at equal distance from the center.
 2.IMFORMAL/ASYMMETRICAL BALANCE

It is also sometimes called occult balance.

It is achieved when the objects of unequal weights or unequal
attractions are placed at the correct distances from the center as
when a large object or an object with a stronger attraction is
placed near the center, while the smaller object under or one
with less striking attraction is moved farther out from the
center.
 PROPORTION
• Proportion is determined by a comparison of the sizes
of different parts of an object or of an arrangement.
• Harmonious proportion is achieved when one part of an
object does not seem too big or too small for the other
part. Object which are “ out of proportion “ are not
pleasing to look at.
 RHYTHM
• In visual the visual arts, rhythm is achieved by the regular or
harmonious recurrence if lines, forms, and colors. Rhythm is
organized movement, a bit, a repetition. Through the repetition
of lines or forms, a pattern is produced, which the eye follows
as it moves from the right to the left.
• Rhythm helps create harmony in a design or a room. It is used
as the most effective way of creating aesthetic unity in prose,
music, dance, painting, architecture, and sculpture.
In the space arts, rhythm
is used in repetition,
alternative, and gradation
of the elements of art,
line, form, color, and
texture.
 EMPHASIS
• Emphasis or Subordination
• Emphasis is produced by the design or form that catches our
attention while the rest are subordinated. The pattern
emphasized usually forms the center of interest.
• Emphasis may be defined as giving the proper importance to
the parts or to the whole.
 EMPHASIS
• Emphasis is important in all arts. This is the most noticeable in
the art of advertising.
• Emphasis in the visual arts may be secured in several ways. It
may be secured through the size and position.
• Emphasis is important because it relieves monotony. It can also
be used to call attention to pleasing center of interest.
•THANK YOU FOR
LISTENING
 ACTIVITY

ARE YOU READY…..!!!!!

I. Identification
1. It is determine by a comparison of the size of different parts of an objects or of an
arrangement.
2. It is defined as giving the proper importance to the parts or to the whole.
3. Achieved when the objects of unequal weight or unequal attractions are placed at
the correct distances.
4. It essential to beauty.
5. It gives a feeling of stability and rest.
6. Achieved by making both sides exactly alike objects of same size and shapes.
7. It helps to create harmony in a design or a room.
8. In _____ there must be unity. Repetition of angles and curves, shapes, colors.
9-10 give the two types of balance
II. Identify the symmetrical and asymmetrical balance