BMW Group

“Aus Freude am Farhen”

Brief History
BMW can trace its roots back to Karl Rapp and Gustav Otto.

In 1916, the Flugmaschinenfabrik Gustav Otto company had merged

into Bayerische Flugzeug-Werke AG (BFW) at government behest.

Elsewhere, in 1917, the Rapp Motorenwerve company became

Bayerische Motoren Werke GmbH, which was duly converted into an
AG (public limited company) in 1918.

BMW AG subsequently transferred its engine construction operations –

including the company and brand names – to BFW in 1922.

The date of BFW’s founding, 7 March 1916, has therefore gone down
in history as the foundation date of Bayerische Motoren Werke AG,
commonly known as BMW.
 VISION MISSION
“to be the most successful “to become the world’s leading
premium manufacturer in the provider of premium products
industry” and premium services for
individual mobility”
 CORE VALUES

We take consistent We acknowledge

decisions and commit We reflect on our concern and identify
to them personally. actions, respect each inconsistencies in a
This allows us to work other, offer clear constructive way. We
freely and more feedback and act with integrity.
effectively. celebrate success.

RESPONSIBILITY APPRECIATION TRANSPARENCY

 CORE VALUES

We trust and rely on We are excited by

each other. This is change and open to
essential if we are to new opportunities. We
act swiftly and achieve learn from our
our goals. mistakes.

TRUST OPENNESS
CORPORATE SOCIAL RESPONSIBILITY

The BMW Group, being a leader in automotive manufacturing,

one of the most criticized and controversial industries, is an
example of how a company can implement its social
responsibility duties and incorporate them into their business
vision. According to BMW Group (2019b), in its production and
employment policies, the organization is dedicated to
environmental protection, responsible resource consumption,
long-term health and performance preservation of their staff,
employee development, and diversity. By investing in research
and development, manufacturing more eco-friendly cars, and
taking care of their employees, the company neutralizes future
threats, poses competition to rivals, and builds up the trust of
stakeholders and customers.
CORPORATE SOCIAL RESPONSIBILITY

Moreover, BMW Group also contributes multiple resources to

social issues. They have identified five focus Sustainable
Development goals: quality education, gender equality, clean
water and sanitation, reduced inequalities, sustainable cities, and
communities (BMW Group, 2020a). Tackling these challenges
and focusing on these areas, the company is determined to
contribute to achieving the most significant long-term impact
(BMW Group, 2020b). It is also quite significant that the
corporate website’s menu features a page focused on the
company’s responsibility right after the information of the
company. All of these allow the company to create a positive
image and be both socially responsible and strategic about it.
 BMW Group in Action

The following projects are part of BMW’s Corporate Social Investment in South Africa. Our pillars for social engagement are: HIV/Aids,
Community Development, Education and Sport Development.
Thanks!