Characteristics of big data analytics in

accounting
Big Data Analytics in Accounting involves using advanced
techniques to process and analyze large volumes of data to
gain insights and make informed decisions.
Some key features of Big Data Analytics in Accounting
involves:

VOLUME VARIETY VELOCITY

VERACITY VARIABILITY
DATA VOLUME:
• Big Data analytics deals with massive amounts
of data that traditional systems struggle to
manage.
• It includes Structured data as well as
Unstructured data.
• In general data volume represents large
volume of data.
DATA VARIETY:
• Accounting data comes in various formats
such as texts,numbers,images,and
videos.
• Big data analytics can handle diverse data
types, allowing accountants to extract
insights from a wide range of sources.
DATA VELOCITY:
• Accounting data is generated at a rapid pace,
And big data analytics processes this data in
real time or near real time.
• This enables quicker decision making and
responsiveness to changing financial
conditions.
DATA VERACITY:
• Big data analytics focuses on ensuring data
accuracy and reliability.
• It involves identifying and dealing with
Inconsistencies, errors, and fraudulent data to
Maintain the integrity of financial information.
VARIABILITY :
• Data variability is also known as scartterness
of data and it refers to how data is spread out.
• Variability gives users a way to describe how
much data sets vary .
• Basically it involves data cleaning to ensure
data quality.