MEDIA

INFORMATION
LITERACY
Lesson 1.2
INTRODUCTION
1. Media and Information Literacy
I. Media Literacy
II. Information Literacy
III. Technology Literacy

2. Objectives of Media and Information Literacy

INFORMATI
ON
MEDIA
TECHNOLO
GY
 - Channels or ways we use to transmit
MEDIA or communicate messages;
communication tools.
INFORMATI
ON
- Process data and/or
knowledge derived from
study, experience,
instruction, signals or
symbols.
TECHNOLOGY

Application of Scientific
Knowledge to the practical
aims of human life or to
change and manipulate the
human environment
INFORMATION
What do we communicate?

MEDIA
How do we communicate?

TECHNOLOGY
What can we use to communicate better?
 WHAT IS
LITERACY?
- The word “literacy” usually describes the ability
to read and write
 - The ability to identify, understand,
LITERA interpret, create, communicate, and
compute using printed and written
CY materials associated with vary
contexts.
WHAT IS LITERACY?
Recognizing Understand what those
letters Identify words words means
WHAT IS
LITERACY?
Readers then become writers.
With more experience, readers
and writers develop strong
literacy skills.
 WHAT IS MEDIA LITERACY?

The ability to identify different types of media and

understand the messages they’re sending

But all media shares one thing:

someone created it. And it was created for a reason. Understanding that reasons is the basis of media literacy
 WHAT IS Media literacy

MEDIA is an essential
skill in the

LITERACY? digital age

MEDIA LITERACY IS THE
ABILITY TO
 Decode media messages (including the systems in which they
exist)
 Assess the influence of those messages in thoughts, feelings,
and behaviors.
 Create media thoughtfully and conscientiously.
 WHAT CAN MEDIA
LITERACY DO FOR US?
 Expands the concept of literacy, as todays messages come
in any forms and literacy can no longer refer simply to the
ability to read and write.

 Offers a solution to public health issues, such as body image

issues and substance use, exacerbated by toxic media
messages.

 Empowers all people to engage in a global

media environment.
 “ Information literacy is the
set of integrated abilities
encompassing the reflective
WHAT IS discovery of information, the
INFORMATI understanding of how
ON information is produced and
valued, and the use of
LITERACY? information in creating new
knowledge and participating
ethically in communities of
learning”
 To be information literate, a person
must be able to recognize when
information is needed and have the
ability to locate, evaluate, and use
effectively the needed information.
INFORMATION LITERACY
CURRICULUM INCLUDES:
 Tools literacy – The ability to use print and electronic resources
including software.
 Resource literacy- The ability to understand the form, format,
location and access methods of information resources.
 Social- Structural literacy – knowledge of how information is
socially situated and produced. It includes understanding the
scholarly publishing process.
 Research Literacy – The ability to understand and use
information technology tools to carry our research including
discipline related software.
 Publishing literacy – The ability to produce a text or multimedia
report of the results of research.
MOST GENERALLY, INFORMATION
LITERACY REFERS TO A CLUSTER
OF COMPETENCIES, INCLUDING
THE ABILITY
To recognize when you need information

To understand the type of information you need

To know how to search for information

To Interpret information and

To know how to use and cite information

WHAT IS
TECHNOLOG
Y LITERACY?
Technology Literacy is the ability to safely, responsibly,
creatively, and effectively use appropriate technology to:
o Communicate

o Access, collect, manage, integrate and evaluate information

o Endeavor to predict future needs, solve problems and innovatively create solution

o Build and Share Knowledge

o Improved and enhance learning in all subject areas and experiences

o Apply technology and critical thinking to real-world experiences

o Develop the knowledge and skills to adapt to changing technologies

o Use technology to meet personal needs, interest and learning styles

 TECHNOLOGICAL
LITERACY
(TECHNOLOGY
LITERACY) IS THE
ABILITY TO USE ,
MANAGE,
UNDERSTAND, AND
ASSESS
TECHNOLOGY
Technological literacy is related to digital literacy in that when an individual is proficient in using
computers and other digital devices to access the internet, digital literacy gives them the ability
to use the internet to discover, review, evaluate, create, and use information via various digital
platforms, such as web browsers, database, online, journals, magazines, newspapers, blogs and
social media sites.
TERMS TO
UNDERSTA
ND
Media Literacy – The ability to read to analyze, evaluate
and produce communication in a variety of media forms

Information Literacy – The ability to recognize when information is

needed and to locate, evaluate, effectively use and communicate
information in various formats.

Technology (Digital) Literacy – The Ability to use digital technology,

communication tools or networks to locate, evaluate, use and
create information