Corporate

Massive X presentation to DesignBall team

Creativity &
Massive X

Innovation
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Presented by:
Gizelle Antoinette Danez

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 I. Introduction on Creativity & Innovation

01 To understand the concept of creativity & innovation

and its importance to Entrepreneurship

Massive X presentation to DesignBall team

02 To discuss how to build a creative atmosphere in an
organization based on Ekvalli’s Model

Learning
Massive X

II. Organization Creativity Models

03 To understand the Six Vital Fundamentals of Corporate

Objectives 04
Business Creativity

To discuss the Corporate business creativity using

Kano’s model

III. Innovative Processes 2

05 To discuss the Six Thinking hats for Brainstorming

06 To understand the attribute listing and Theory of

Inventive Problem-Solving (TRIZ)
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Massive X presentation to DesignBall team

P
Introduction on
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Creativity and b
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Innovation
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 Innovation is the key to economic

Massive X presentation to DesignBall team

development of any company, region
of a country or country itself.
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As technologies change, older

products. Services decrease in sales
and old industries dwindle.

Inventions and innovations are the

building blocks of the future of any
economic unit. 4

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 Lemonade
Principle
Affordable Crazy Quilt
Loss Principle

Massive X presentation to DesignBall team

Principle
Pilot in the
Plane
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Spontaneous Principle
Order
How Drucker
introduced
Creativity
Innovatio
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Abstract

Corporate
Rules

Creativity
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Below are five principles that can help you take advantage of a
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, new innovation you may have discovered.

1. Begin with an analysis of the opportunity.

2. Analyze the opportunity to see if people will be interested in

Drucker’s Five using the innovation.

3. To be effective, the innovation must be simple and clearly

Principles of focused on a specific need.

4. Effective innovations start small. By appealing to a small,

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Innovation limited market, a product or service requires little money and

few people to produce and sell it. As the market grows, the
company has time to fine-tune its processes and stay ahead of
the emerging competition.

5. Aim at market leadership. If an innovation does not aim at

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leadership in the beginning, it is unlikely to be innovative

enough to successfully establish itself. Leadership here can

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mean dominating a small market niche.

 s

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How Peter Drucker
P
introduced Corporate
Creativity and Innovation b
f through his 7 Kinds
S o of
Innovative Opportunities
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 Massive X presentation to DesignBall team
How Peter
Drucker Unexpected
introduced Occurrences 01
Massive X

Corporate
These are productive
Creativity and sources of innovation
Innovation opportunities because most
businesses dismiss them,
through his 7 disregard
Kinds of them, and even resent
Innovative them.
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Opportunities

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 Massive X presentation to DesignBall team
How Peter
Drucker
introduced
Massive X

Corporate Incongruities 02
Creativity and
Look for inconsistency and
Innovation disharmony to see where
through his 7 an innovation could smooth
Kinds of a process or join it up.

Innovative
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Opportunities

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 Massive X presentation to DesignBall team
How Peter
Drucker
introduced
Massive X

Corporate Process Needs 03

Creativity and What can you develop that
Innovation supports another process
or product?
through his 7
Kinds of
Innovative
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Opportunities 0

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 Massive X presentation to DesignBall team
How Peter
Drucker Industry & Market
introduced 04
Massive X

Changes
Corporate
Creativity and The opportunity for an
Innovation innovative product, service
or business approach
through his 7 occurs when the underlying
Kinds of foundation of the industry
or market shifts.
Innovative
1
Opportunities 1

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 Massive X presentation to DesignBall team
How Peter
Drucker
introduced Demographic
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Corporate Changes 05
Creativity and
The innovation opportunities made
Innovation possible by changes in the
through his 7 numbers
of people – and in their age
Kinds of distribution, education,
Innovative occupations, and
1
Opportunities geographic location – are among 2
the most rewarding and least risky
of entrepreneurial pursuits.”

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 Massive X presentation to DesignBall team
How Peter
Drucker
introduced
06
Massive X

Corporate Changes in Perception

Creativity and
Innovation Innovative opportunities
can develop when a
through his 7 society’s general
Kinds of assumptions, attitudes and
Innovative beliefs change.
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Opportunities 3

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 Massive X presentation to DesignBall team
How Peter
Drucker
introduced
07
Massive X

Corporate New Knowledge

Creativity and They are the superstars of
Innovation entrepreneurship; they
get the publicity and the
through his 7 money.
Kinds of
Innovative
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Opportunities 4

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 How to build a creative
atmosphere in an organization

Massive X presentation to DesignBall team

based on Ekvall’s Model
Massive X

I T C F s 1
5

#01 #02 #03 #04 #05

Ideal Time
C The first idea presented doesn’t get
immediate recognition. It gets
b rejection. It needs to take time to
create a great idea.
c
Taking Risk
Take a certain level of risk with the
company’s risk limits to reduce the
fear of taking risk.
Challenge
Employees on their fields of
expertise needs to feel tested and
challenged.
Freedom
People need to express their
abilities, make errors, learn
from their errors, and improve in
their field of mastery.
Supporting Ideas
Employees need to feel that their
ideas and thoughts
align with the interests of the
organization.
 How to build a creative
atmosphere in an organization

Massive X presentation to DesignBall team

based on Ekvall’s Model
Massive X

c D F s F 1
6

#06 #07 #08 #09 #10

Conflicts
C People should have the capacity to
Debates
Debating fills two essential needs:
safeguard their inventive It empowers the idea initiator to ponder the
b thoughts inside the organization’s conceivable importance
commercial center of thoughts. and issues concerning the creative idea; and it
c makes those who
participate in the debate have better concepts of
their creative ideas.
Humor Trust/ Receptiveness Dynamism, Exuberance
People regularly get good ideas and do so more
immediately Transparency and trust are Organizations that cultivate open spaces,
when they are permitted to play with ideas in a essential for people free-streaming discussions, and unrehearsed
non-debilitating working to get something done. talk sessions, and
manner. support an energetic work environment buzz
are the best among the
present most innovative organizations.
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Massive X

Thank you.
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Massive X presentation to DesignBall team