Commercial Writing

Presentation by Monisha MR
 Commercial Writing is writing for business. It
also known as copywriting. A freelance commercial
writer, writes copy or text to help businesses to
communicate with their customers.
Every advertisement, every catalogue & every sales
letter you’ve ever read was written by a copy writer.
 Commercial writing is a huge field. The typical jobs a
commercial writer can be called upon to do involve the
following :
 Press releases
 Advertisements
 Sales letters
 Brochures
 Catalogue descriptions
 Website content
Advertisement Writing
An advertisement writing is a kind of a public announcement
which is made through a popular media like newspaper, magazine,
radio etc
Types of advertisement:
1. Classified advertisements
These are used by the general masses(public) to promote
products or use services. The only concern in the classified ad is to
get things noticed with as minimum words as possible.

2. Commercial advertisements
It means any advertisement which has, the promotion of sale
of goods or services by a commercial business or enterprises as its
primary purpose.
CLASSIFIED ADDS COMMERCIAL ADDS
Brochure/Poster Writing
Brochure Posters
A large printed picture,
Brochures are marketing
photograph, or notice that we
materials that are handed out to stick or pin to a wall or board,
advertise and convey usually for decoration or to
information about products or advertise something.
services.
Types :
Types :  Educational
 Professional
 Political
 Travel
 Social
 Menu
 Entertainment
 Bi-fold
 Tri-fold etc
Brochures
Product Manual
A Product manual is an instructional book or booklet that is supplied
with almost all the technologically advanced consumer products such as
vehicles, home appliances etc.
Info contained in the product manual includes :
 Product name
 Model or type number
 Features/accessories
 Safety warnings
 Installation instructions
 Description of how to/operate the product
 Maintenance info
 Repair info
 Warranty info
 Contact details
THANK YOU….