BUSINESS PLAN

WHAT IS A BUSINESS PLAN?

A BUSINESS PLAN IS A DOCUMENT THAT DEFINES IN
DETAIL A COMPANY'S OBJECTIVES AND HOW IT PLANS
TO ACHIEVE ITS GOALS.
WHAT IS A BUSINESS PLAN?
• UNDERSTANDING BUSINESS PLANS:

-A BUSINESS PLAN IS A FUNDAMENTAL DOCUMENT THAT ANY NEW BUSINESS SHOULD HAVE
IN PLACE PRIOR TO BEGINNING OPERATIONS.
-COMPREHENSIVENESS;
-ECONOMICS;
-SHORTNESS;
-OBJECTIVITY;
-COMPLEXITY;
-SYSTEMIC;
-MOBILITY;
-IMPARTIALITY;
INDEPENDENCE.
• HOW TO WRITE A BUSINESS PLAN:

-START WITH THE ESSENTIAL

STRUCTURE:
AN EXECUTIVE SUMMARY,
COMPANY DESCRIPTION,
MARKET ANALYSIS, PRODUCT OR
SERVICE DESCRIPTION, MARKETING
STRATEGY, FINANCIAL PROJECTIONS,
AND APPENDIX (WHICH INCLUDE
DOCUMENTS AND DATA THAT SUPPORT
THE MAIN SECTIONS.
• ELEMENTS OF A BUSINESS PLAN:

- 15-25 PAGE DOCUMENT;

- NO TWO BUSINESS PLANS ARE THE SAME
( BUT THEY HAVE SAME ELEMENTS );
.
• EXECUTIVE SUMMARY:
THIS SECTION OUTLINES THE COMPANY
AND INCLUDES THE MISSION STATEMENT
ALONG WITH ANY INFORMATION ABOUT
THE COMPANY’S LEADERSHIP,
EMPLOYEES, OPERATIONS AND LOCATION.
• PRODUCTS AND SERVICES:

HERE WE OUTLINE THE PRODUCTS

AND SERVICES
THE COMPANY OFFERS
(MAY INCLUDE
PRICING,
PRODUCT LIFESPAN,
BENEFITS TO THE CUSTOMER)
• MARKET ANALYSIS:

HERE YOU’RE GONNA DETAIL A

COMPANY’S COMPETITION
AND HOW YOUR COMPANY FITS
IN THE INDUSTRY.
(ALONG WITH ITS RELATIVE
STRENGTHS AND WEAKNESSES )
.
• MARKETING STRATEGY:

DESCRIBES HOW THE COMPANY

WILL ATTRACT AND KEEP IT’S CUSTOMER BAS
AND HOW IT REACHES THE CONSUMER BASE.
IN THIS SECTION WE DESCRIBE OUR
ADVERTISING AND MARKETING CAMPAIGNS
AND TYPES OF USED MEDIA
• FINANCIAL PLANNING:

FINANCIAL STATEMENTS, BALANCE SHEETS,

AND OTHER FINANCIAL INFORMATION.
HERE WE ALSO INCLUDE TARGETS
AND ESTIMATES FOR THE FIRST FEW YEARS
PLUS DESCRIPTION OF
POTENTIONAL INVESTORS.
(FOR NEW COMPANIES)
• BUDGET:

FINANCIAL STATEMENTS, BALANCE SHEETS,

AND OTHER FINANCIAL INFORMATION.
HERE WE ALSO INCLUDE TARGETS
AND ESTIMATES FOR THE FIRST FEW YEARS
PLUS DESCRIPTION OF
POTENTIONAL INVESTORS.
(FOR NEW COMPANIES)
TYPES OF BUSINESS PLANS
TRADITIONAL OR LEAN STARTUP
-THERE IS NO RIGHT OR WRONG BUSINESS PLAN
• SPECIAL CONSIDERATIONS:

-FINANCIAL PROJECTIONS;

-OTHER CONSIDERATIONS FOR A BP;

-EMPHASIZES HUMAN RELATION;

RETENTION OF GOOD PERSONNEL;

-PROMOTES STABILITY, GROWTH AND PROSPERITY OF THE

ORGANIZATION;

-EFFICIENCY AND ECONOMY

.

COORDINATION IS THE VERY ESSENCE OF MANAGEMENT!