THE KINDS OF QUALITATIVE

RESEARH ACROSS FIELDS

REVIEW

• Complete the matrix with the appropriate

description of each type of research.
VOCABULARY CHECK

1. Research
- a systematic investigation or inquiry to discover
or revise facts, theories, applications, etc.
2. Anthropology
- the study of human societies and cultures and
their development.
VOCABULARY CHECK

3. Phenomenon
- a fact or situation that is observed to exist or
happen, especially one whose cause or explanation
is in question.
 KIND OF QUALITATIVE RESEARH
1.Case Study

This qualitative research is an in-depth and detailed

investigation of an individual, group, organization,
institution, situation, event or entity within it’s real-life
context. Case Study can be exploratory, explanatory,
descriptive. As a researcher working on this kind of
research, you identify a specific contextual boundary or
specific focus of the investigation. You may use varied
data collection method such as observation, interview,
questionnaire or documentary analysis.
Example

• A researcher who observes patients in an

attempt to understand them and help them
overcome their depression
• A researcher who examines a marketing
strategy a business person has utilized
 2. Ethnography

According to Coleman and Simpson in Discover

Anthropology, ethnography is the recording and analysis
of a culture or society, usually based on participant-
observation and resulting in a written account of people,
place or institutions. It is also a direct observation of a
group, culture or community.
 2. Ethnography

As a researcher, you immerse in the culture of the

one being studied. You serve as an active participant
who observes, interacts with participants and takes
detailed notes on observation and impressions.
Examples

• A researcher who observes a group of people on a

specific practice like a religious ceremony
• A researcher who observes the employees I’m an
insurance company that aims to redesign their
system on the processing of insurance claims
 3. Phenomenology

This qualitative research aims to understand

the meaning o people’s lived experience. It
explores the experience of people In a certain
phenomenon. In phenomenology, the participant
relive their experience in order to obtain the very
essence of their thoughts and perception.
 3. Phenomenology

As a researcher, you take detailed notes of

what you hear, see, experience and think in the
course of collecting data.
Example

• A researcher who studies the experience of

athletes who are playing international competition
• A researcher who studies the experience of
Student who join relief operation
4. Grounded Theory

This qualitative research aims to discover or

develop a theory from systematically collected data
which are analyzed and interpreted inductively. This
means that the theory is “grounded” in actual data; the
analysis and formulation of theory happened only
after the data have been collected.
Example

• A researcher who explores the multicultural

experience of migrants
• A researcher who studies the system of discipline
of skilled workers
 5. Narrative

This qualitative research explores and

conceptualize human experience as it is represented in
textual form. As a researcher, you capture the narration
of life experience of an individual though interview,
family, stories, journals, field notes, letters,
autobiography, conversation, pictures or other artifact.
Example

• A researcher studies adolescent drugs use at

home, explain why it happens and show how a
parent confronts and deals whit this problem
• A researcher explores the experiences of social
media usage in school which support teaching
and learning outside the classroom
 6. Historical

This qualitative research aims to describe,

explain and understand action or past events in
order to understand present patterns and anticipate
future choice.
Example

• A researcher examines previous advertisement

campaigns and the targeted demographic and split
test is with new campaigns to determine the most
effective campaign
• A researcher describe how and where social work
started, how it developed over time and where it
stands today
SUMMARY

Direction: To summarize, identify the key points in

today’s lesson. Complete the graphic organizer
with the kinds of qualitative research and a short
description of each.
SUMMARY