FINAL

PROJECT

Writing a public relations plan

ESSENTIAL COMPONENTS OF A PR PLAN
(PRESENTATION OF THE PAPER)
1. Statement of the problem, concern or opportunity
2. Situation analysis (SWOT and TOWS)
3. Goal and objectives
4. Target publics
5. Strategy and tactics
6. Coordinating action and communication
7. Programme implementation plan
8. Evaluation plan
9. Feedback and programme adjustment
 WRITING TASK
At the moment, there is no English speaking club for students in the e-learning BAiE
(Bachelor of Arts in English) programme. While studying a foreign language, students
are expected to give much exposure to be competent in the language they use. Write a
public relations plan in which the following aspects need to be included:
1/ Survey the demands of students in the e-learning BAiE programme for the
establishment of an English speaking club.
2/ Determine the appropriate mode of operation (online or on-site).
3/ Write specific objectives and the significance of the plan.
4/ Conduct SWOT and TOWS
5/ Identify the target publics and messages
6/ Identify the appropriate means of communication
 WRITING TASK (cont.)

7/ Formulate the strategy and tactics

8/ Conduct the implementation plan (including a budget, timetable and human
resources)
9/ Identify the appropriate way to measure the effectiveness of the plan.
10/ Provide feedback and adjust the plan
 REQUIREMENTS
Work in a group of 4-5 students.
Include a title page coversheet: write the class code, group members’ full
names, student codes, course title, facilitator’s name, date, and number of
words.
● Format: pages must be typed on A4 paper; 1.5 spaced; leave a 1.25” left
and right margin, and 1” elsewhere.
● Font: Times New Roman 13-point (main text and reference list).
● Include page numbers.
● Use referencing style: APA (Publication Manual of the American
Psychological Association, 6th ed.) if you consult sources from journals,
articles, books, internal manuals.
Write at least 1,000 words.