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Dunzo - Analysis of Business Model
Dunzo - Analysis of Business Model
Dunzo - Analysis of Business Model
It offers minimal delivery fees and delivers anything and everything as needed.
Business Model & Revenue Model
Commission Rate– Dunzo charges a specific commission from the
Partner store per order; this commission rate can vary from 15% to 30%.
Delivery Charge– Delivery charges range from Rs. 10 to Rs. 60 depending on the distance and the
order value.
Surge pricing/ Demand pricing– If the demand in an area increases suddenly, then surge pricing is
applied for that area.
Service– Repairs, home service, etc.
Miscellaneous Category– In the words of Biswas, founder of Dunzo, this is called #kuchbhi
request. The charge of these categories is decided on the task description. Here is some example of
#kuchbhi request:
1. Take a 20-second video of my house under construction, to ensure the work is going well.
2. Take a picture of my daughter’s school project.
3. Get me my jacket from home.
Market Positioning & Competitive Landscape
Root Cause Of Decline