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Unit 2nd
Creative & Emotional Intelligence
 Creativity Your Institute Name

• Creativity is defined as the tendency to generate or

recognize ideas, alternatives, or possibilities that may be
useful in solving problems, communicating with others, and
entertaining ourselves and others.
• Creativity means bringing something new into existence.
Creativity is the ability. Creativity is a process leads to
evolution of ideas. Those ideas are further enhanced and
developed by entrepreneurs
 Entrepreneurial Creativity Your Institute Name

Entrepreneurial creativity is the ability to develop new ideas

and solutions to problems. It is the ability to see into the future
and generate ideas, solutions and innovations before they are
needed. It is the ability to solve your customer's or client's
problems before they even realize the problem exists.
 Role of Creativity in Entrepreneurship Your Institute Name

Competitive advantage: Creativity leads to generation of novel and

innovative ways of doing business. Exploring new niches and
generating new ideas lead to efficiency and eventually give an
entrepreneur the required edge over the competition.
 Emotional Intelligence Your Institute Name

Emotional Intelligence (EI) is the ability to manage both your

own emotions and understand the emotions of people around
you. There are five key elements to EI: self-awareness, self-
regulation, motivation, empathy, and social skills.
 THE IMPORTANCE OF EMOTIONAL INTELLIGENCE FOR
ENTREPRENEURS Your Institute Name

Self-Awareness
• One of the most vital components of EI is self-awareness. Entrepreneurs
who have high EI possess the ability to recognize and understand their own
emotions. Furthermore, entrepreneurs with high self-awareness are better at
identifying their strengths and weaknesses and understand how their
emotions may affect their daily work. They have the ability to regulate their
emotions, which helps them make better decisions, solve problems
efficiently, and think more rationally.
Empathy
• Entrepreneurs who have developed empathy can understand the emotions of
others, including their employees, co-founders, customers, and investors.
By doing so, they can respond more sensitively and build stronger
interpersonal relationships. Furthermore, it helps them respond effectively
to any feedback they get from their stakeholders. By being empathic,
entrepreneurs can establish better communication, promote collaboration,
and foster mutual respect.
 Entrepreneurship
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Managing Emotions
• Emotion management is the ability to manage one’s emotions well and to
handle stressful situations without getting overwhelmed. Entrepreneurs
who possess emotional management skills are better at reducing stress,
maintaining composure, and making rational decisions under pressure.
This can lead to a better work-life balance as it reduces the likelihood of
burnout and anxiety.

Motivation
• Entrepreneurs with a high EI are generally highly motivated individuals.
They have a strong sense of purpose in what they do, which helps them
stay motivated in their work. More so, they also foster a positive work
environment by creating a sense of motivation for their employees, which
leads to higher productivity. Motivation drives entrepreneurs to think
creatively and innovatively, promotes healthy competition, and drives
them to focus on achieving their goals.
 Your Institute Name

Creativity & Emotional Intelligence

• Creative tools and techniques vary across different domains, but

here are some general ones used in various creative processes:
• Mind Mapping: A visual representation of ideas and their connections.
Start with a central idea, then branch out with related concepts.
• Brainstorming: Generating a large number of ideas without immediate
evaluation. Encourage free-flowing ideas without judgment, then refine
later.
• SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and
Threats. Identify internal and external factors for better decision-making.
• Storyboarding: Sequential illustrations to plan visual narratives.
Arrange images to depict a story or creative project.
• Prototyping: Creating a preliminary model to test and refine ideas.
Develop a basic version of your idea to gather feedback.
 Your Institute Name

• SCAMPER Technique: Asking questions about a product or idea to

generate improvements. Substitute, Combine, Adapt, Modify, Put to another
use, Eliminate, Reverse.
• Six Thinking Hats: A structured approach for thinking from different
perspectives. Assign different "hats" (roles) to consider various aspects of a
problem.
• Random Word Technique: Using random words to stimulate creative
thinking. Connect unrelated words to generate novel ideas.
• Mindfulness and Meditation: Focusing the mind to enhance creativity and
reduce stress. Practice mindfulness techniques to promote clarity and
innovative thinking.
• Role Reversal: Considering situations from different viewpoints. Imagine
how someone else would approach a problem or idea.
• Visual Thinking: Expressing ideas through drawings, diagrams, or charts.
Use visuals to explore and communicate complex concepts.
• Collaborative Tools: Online platforms that facilitate teamwork and idea
sharing. Utilize tools like Google Workspace or Trello for collaborative
 Blocks to Creativity Your Institute Name

• Fear of Failure: The fear of making mistakes can stifle creative thinking.
• Lack of Confidence: Low self-confidence may lead to reluctance in expressing
unique ideas.
• Overthinking: Overanalyzing or dwelling on details can impede the flow of
creative thoughts.
• Routine and Habit: Sticking rigidly to routines may limit exposure to new
perspectives.
• External Criticism: Constant judgment from others can discourage creative
exploration.
• Perfectionism: Striving for perfection may hinder progress and experimentation.
• Lack of Inspiration: Insufficient exposure to diverse experiences may limit
imaginative thinking.
• Time Pressure: Strict deadlines can inhibit the exploration of unconventional
ideas.
• Closed-mindedness: Being unwilling to consider alternative viewpoints stifles
creativity.
• Burnout: Exhaustion and stress can diminish mental capacity for creative thinking.
 Fears and Disability Your Institute Name

• Fears can vary widely and may include specific phobias, social
anxiety, or generalized anxiety.
• Disability encompasses a range of conditions affecting
physical, cognitive, sensory, or mental abilities, impacting
daily life. It's important to approach these topics with empathy
and understanding.
 Designing Creativity Enabling Environment
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• Creating a creativity-enabling environment involves fostering a culture that

nurtures innovation and original thinking.
• Open Communication: Encourage open dialogue and idea sharing. Create
platforms for team members to express their thoughts without fear of criticism.
• Diverse Teams: Build diverse teams with varied backgrounds, skills, and
perspectives. Diversity often leads to a richer pool of ideas.
• Flexible Workspaces: Design workspaces that facilitate collaboration but also
offer private areas for focused work. Flexibility in workspace arrangements can
stimulate creativity.
• Encourage Risk-Taking: Foster a culture where calculated risks are embraced.
This helps in breaking away from traditional approaches and encourages
experimentation.
• Time for Exploration: Allocate time for employees to explore their own
projects or ideas. This could be through dedicated "innovation time" or similar
initiatives.
• Continuous Learning: Promote ongoing learning and development
opportunities. This can include workshops, seminars, or access to online courses
 Your Institute Name

• Recognition for Creativity: Acknowledge and reward innovative ideas. This

reinforces the value placed on creativity within the organization.
• Cross-Functional Collaboration: Encourage collaboration between different
departments or teams. This can lead to the exchange of diverse perspectives
and ideas.
• Supportive Leadership: Leaders should exhibit a supportive attitude towards
new ideas, providing guidance and resources to help turn innovative concepts
into reality.
• Celebrating Failure: Create an environment where failures are viewed as
learning opportunities rather than setbacks. This reduces the fear of failure and
encourages experimentation.
• Inclusive Decision-Making: Involve employees in decision-making processes.
This not only empowers them but also brings diverse viewpoints to the table.
• Inspiring Surroundings: Design the physical environment to be visually
stimulating and conducive to creativity. This could include artwork, natural
elements, or vibrant colors.
• Regular Feedback: Establish a feedback loop for ideas. Constructive feedback
helps refine concepts and contributes to continuous improvement.
• Technology Integration: Utilize technology tools that enhance collaboration,
ideation, and project management. This can streamline processes and facilitate
innovation.
 Concept of Emotional Intelligence & It’s
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Relation to Entrepreneurship

• Emotional intelligence (EI) refers to the ability to understand, manage,

and effectively use one's own emotions, as well as the ability to
recognize, interpret, and respond to the emotions of others. In the
context of entrepreneurship, EI plays a crucial role in various aspects:
• Self-Awareness: Entrepreneurs with high EI are more aware of their
own emotions, strengths, and weaknesses. This self-awareness allows
them to make informed decisions and navigate challenges effectively.
• Self-Regulation: Effective entrepreneurs can control impulsive
behaviors and manage stress. This skill is vital for maintaining
composure during challenging situations and making rational decisions
under pressure.
• Motivation: High EI entrepreneurs are often self-motivated and
resilient. They can set and pursue goals with determination, even in the
face of setbacks, fostering a positive and persistent mindset.
 Your Institute Name

• Empathy: Understanding the emotions of others is crucial in

entrepreneurship, especially when dealing with customers, partners, and
team members. Empathetic entrepreneurs can build stronger
relationships, negotiate more effectively, and create products or services
that truly meet the needs of their target audience.
• Social Skills: Successful entrepreneurs excel in communication, conflict
resolution, and relationship building. These social skills enable them to lead
and inspire teams, network effectively, and collaborate with various
stakeholders.
• Leadership: EI is closely tied to effective leadership. Entrepreneurs who
can inspire and motivate their team, while also being attuned to individual
needs and concerns, are more likely to create a positive and productive
work environment.
• Adaptability: Entrepreneurial ventures often involve uncertainty and
change. Entrepreneurs with high EI can adapt to new circumstances, learn
from experiences, and adjust their strategies as needed.