MEDIA-BASED

Differentiated
ARTSInstruction
and DESIGN
IN THE
PHILIPPINES
 1.Photography
Differentiated
2. Film
Instruction
3. Print media
4. Digital Media
5. Product and Industrial
Design
Photography is the art, application,
Differentiated
and practice of creating durable
images by recording light, either
Instruction
electronically by means of an image
sensor, or chemically by means of a
light-sensitive material such as
photographic film.
 Differentiated
TYPES OF
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PHOTOGRAPHY
1. Portrait Photography
Differentiated
- aims to capture the personality
and mood of Instruction
an individual or group.
Images may be candid or posed, full
body or close-ups. The face and eyes
are typically in focus.
2.Photojournalism
Differentiated
-capturing unplanned, unscripted
moments. Instruction
- routinely published in
magazines and newspapers.
3. Fashion Photography
Differentiated
- showcases and glamorizes
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fashion clothing, shoes, and
accessories to make them more
desirable to consumers.
4. Still Life Photography
-featuresDifferentiated
inanimate objects
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natural or manmade
-can be artistic or commercial
-object selection, arrangement,
and lighting are key to getting a
great shot.
5. Architectural Photography
Differentiated
-features interior and
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exterior design of buildings
and structures such as
warehouses to city bridges to
old country barns
6. Panoramic photography
Differentiated
-captures images with
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horizontally elongated fields
of view
-It is sometimes known
as wide format photography
 7.Aerial photography
Differentiated
- is theInstruction
of photographs
from an aircraft or other
airborne from other
platforms
 Differentiated
FAMOUS FILIPINO
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PHOTOGRAPHERS
GEORGE TAPAN
-an award winning travel
photographer who has won two
Pacific Asia Tourism
Association(PATA) Gold awards, an
ASEAN Tourism Assiciation award,
and first place in the 2011 National
Geographic Photo Contest.
 Into the Green Zone
Differentiated
Tapan’s first place-winning
Instruction image in
the 2011 National Geographic Photo
Contest
 Differentiated
OTHERInstruction
PHOTOSby
GEORGE TAPAN
 JOHN K. CHUA
-best known as an advertising
and commercial photographer,
with over 40 years of experience
in this field and numerous local
and international awards for his
works
 Differentiated
Photos by John K.
Instruction Chua
Identify the types of
photography
 Differentiated
LESSON
Instruction 2
FILM
Historical Background
- first there were the
Silent Film and the
slapstick comedy
starring Charlie Chaplin
without sound
CHARLIE CHAPLIN
 Differentiated
FILM GENRES
Instruction
 Differentiated
ANIMATED
Instruction

FEATURE
FILMS
 Differentiated
FANTASY FILM
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 Differentiated
WAR and
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DISASTER
FILM
 HISTORICAL
Differentiated
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or
BIOGRAPHICA
L FILMS
 Differentiated
FILM EPICS
Instruction
 MOVIE
Differentiated
Instruction
MUSICAL
THRILLER
Differentiated or
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SUSPENSE
FILMS
 PHILIPPINE
Differentiated
Instruction
FILMMAKERS
1. Lino Brocka
2. Laurice Guillen
3. Marilou Diaz Abaya
4. Mike De Leon
5. Ishmael Bernal
6. Joyce Bernal
7. Maryo Delos Reyes
8. Brillante Mendoza
Give what is asked:
1. Film Genres-7
2. Who is first film actor?
3. Famous filmmakers of
thePhilippines-8
Give what is asked:
1. Who is the first actor in
cinema?
2. Identify the famous film
directors in the Philippines-8
3. Enumerate the different
genres in film-7
COLLABORAT
Differentiated
Instruction
IVE ART OF
FILMMAKING
1.FILM DIRECTING
-envisions the final effect of the
film on its viewers, visually,
mentally, and emotionaly
-works with the ideas, images,
sounds, and other effects to
create this unique piece of art
2.ACTING
-actors and actresses
who portrays role using
different facial
expressions and
gestures needed based
on script
3.CINEMATOGRAPHY
-thiscaptured the
director’s vision of each
scene through camera
placement and
movement, lighting, and
other special techniques
4.EDITING
-the art of selecting the
precise sections of film, then
sequencing and joining them
to achieve the director’s
desired visual and emotional
effect
5.PRODUCTION/SET
DESIGN
-this recreated in
physical terms through
location,scenery,sets,
lighting,costumes,and
props
 LESSON
Differentiated 3
Instruction
ANIMATION
 What is
Differentiated
Instruction
Animation?
Animation
-is a method by which
still figures are
manipulated to appear as
moving images.
Today, many
animations are made
with computer-
generated imagery.
Historical background:
-In recent year, a whole
new career opportunity
has emerged for creative
Filipinos via the field of
animation.
-Filipino animators have
been involved in the
creation of some of the
best-loved and technically
challenging animated
feature film produced.
Among these are:
Associations
Differentiated of
Instruction
Animators
Animation Council of the
Philippines (ACPI)
- is a nonstock, nonprofit
organization that aims to create
an identity for the Philippines
within the animation industry,
making it one of the preferred
sources of animation services
worldwide.
 The organization work hand
in hand with participating
colleges and universities, the
TESDA and other
government units to develop
animation as a promising
career option for Filipinos
In 2013, TESDA and
ACPI began offering 2D
and 3D Animation
Scholarships to
interested high school
graduates, between the
age of 18 and 45
The showpiece of the
ACPI is Animahensayon,
an annual festival and
competition featuring the
works of Filipino
animators.
Apart from this major
project, the ACPI grants the
annual “OUTSTANDING
EMERGING ARTIST in
ANIMATION” for
outstanding young and fast
risng cartoonist and
animators in the country.
Philippine Animation
Studio Inc.(PASI)
-was established in 1991
and has since collaborated
on numerous animation
projects and series with
foreign partners. Among
these are:
PASI was tapped by a
children’s entertainment
company based on
Sydney, Australia and
went on to win the Best
Animation Category in
the 2012 Pixel Award
Philippine
Differentiated
Instruction
Animation
1. What does ACPI and PASI
stands for?
2. Give the best-loved animation
created by the Filipinos abroad.
3.What are the animation projects
and series with foreign partners?
4. What are the three Philippine
animation movies created in the
country?
 LESSON
Differentiated 4
Instruction
PRINT MEDIA
Print media
-is one of the oldest
and basic forms of
mass
communication.
It includes:
 TYPES OF
Differentiated
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PRINT MEDIA
 Differentiated
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ADVERTISING
Differentiated
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COMIC
BOOKS
 The popularity of Philippine
comics begun in 1920s when
LIWAYWAY magazines started
featuring comic strip,such as
Mga Kabalbalan ni Kenkoy
created by Tony Velasquez
known as the Father of
Filipino Comics
With the coming of
Americans to the country,
local comics were clearly
influenced by popular
comics superheroes as
the main characters like:
Even decades before,
however, komiks creators
had already introduced
characters, themes, and
story lines from
Philippines folklore,
mythology, and history.
 With books and libraries
not yet readily accessible
to a majority of the
Filipino public, comics
became a major form of
reading materials around
the country
BOOK DESIGN
Differentiated
and
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ILLUSTRATION
Differentiated
Instruction
DIGITAL
MEDIA
Digital Media
this means that book that were
originally available only in print
are being gradually converted to
digital format, while new books
are now conceptualized, written,
designed, and illustrated for
these online media.
 LESSON 5
Differentiated
PRODUCT
Instruction
and
INDUSTRIAL
DESIGN
This encompasses product and
industrial design as applied to
furniture, lighting,and interior
accessories,as well as fashion
from haute couture to bridal
ensembles to casual wear.
 FAMOUS FILIPINO
Differentiated
DESIGNERS WHO
Instruction
BECAME POPULAR TO
PRODUCT and
INDUSTRIAL DESIGN
KENNETH COBONPUE
-he from Cebu and a multi-
awarded designer and the
creative director of HIVE, a
design and manufacturing facility
for designers of interior
accessories and lighting,
Carousel Lamps
Yoda Chair
Trame Chair
MONIQUE LHUILLIER
-hail from Cebu City, Filipina
fashion designer rose to
prominence for her exquisite
wedding gowns
- she is one of the darkings of
the Hollywood celebrity.
Her creations
 JOSIE NATORI
- she is from Manila that has a
prestigious place in the New York
fashion industry
-from investment banker, she
made the dramatic shift to
creating her own lines of lingerie,
resort and lounge wear, as well as
semi formal and casual attire
Her creations:
Rajo laurel
-is a much-admired Filipino
fashion designer with a number of
national and international awards
to his name
-his creations maintain a Filipino
sensibility, incorporating
embroidery, beadwork, and hand-
painted prints
His creations:
LULU TAG GAN
-known for her fashionable
knitwear lines since 1985
- has been dubbed “ The Queen
of Knitwear” in the country her
vision is to encourage the use of
stylized indigenous and
traditional wear