DIGITAL TUESDAY:“BALANCING

TRADITIONAL CONTENT MARKETING

WITH AI”
GUEST SPEAKER
Mr. JOAMAR JOHN D. CANOSA
 Organized by: Department of Trade and Industry(DTI) Rizal

Hosted by: NC Cardona/Faye Javier and the welcome remarks was

givin by Ms. Sharon Fojas Dioco, Division Chief BDD, DTI Rizal
Balancing Traditional Content Marketing
with AI
• INTRODUCTION
• DEFINITION OF TERMS
• TRADITIONAL CONTENT MARKETING VS AI
• ACTIVITY
• 5 WAYS TO BALANCE AI AND TRADITIONAL
• OPEN FORUM
INTRODUCTION
• According to Andy Haldane, Chief Economist, Bank of England
"Machines are already undertaking task which were unthinkable if not
unimaginable- a decade ago".

• THE LAST JOB ON EARTH via GUARDIAN TEAN

DEFINITION OF TERMS
• AI CONTENT MARKETING

• CONTENT MARKETING

• TRADITIONAL CONTENT MARKETING

Traditional Content Marketing Vs. AI

Advantages of Traditional Content

Advantages of AI Marketing
• Personalization • Tangible marketing materials
• Exact Targeting • Face to face interactions
• Predictive Analysis • Emotional connections
 Disadvantages of AI and Traditional Content
Marketing
Traditional Marketing AI Marketing
• Limited targeting • Lack of emotional connection
• Time consuming
• Dependency on technology
• Inability to measure success
inaccurately • Decreased creativity

5 ways to balance traditional content marketing with AI

• Creativity
• Empathy
• Transparency & Ethical AI
• Continues learning
• Creativity
The Duration of Webinar is 2
Hours
It started 1:00 pm and end up 3:00 pm
 Reflection
According to Andy Haldane, Chief Economist, Bank of England "Machines are already undertaking task which were unthinkable if not
unimaginable- a decade ago". Last March 5, 2024 in our webinar entitled Digital Tuesday: "Balancing Traditional Content Marketing with AI" the
speaker sir Joamar John D. Canosa discuss the following, Introduction, definition of terms, traditional content marketing versus AI(Artificial
intelligence) and then the 5 ways to balance the AI(Artificial intelligence) and the traditional.
AI nowadays exist very well even in industries, in businesses the use of AI is in there, we can't deny the fact that sometimes we rely in AI especially
in our works, school and so on. In the introduction that the guest speaker showed to us it is the video titled The Last Job on Earth which shows that
years passing work has been done by AI(Artificial intelligence).

Tim Cook(new CEO of Apple) says " What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the
detriment of humanity" , It means that we humans we must use AI properly and not all the time we rely on AI. The AI Content Marketing uses
artificial intelligence technology to generate written or virtual content, and traditional content marketing focuses on broadcasting a message through
digital media to as many people as possible. What do I think is better is it traditional marketing or AI Marketing?, well I guess both is better but they
have their own kind of differences. Like one of advantage of traditional is tangible marketing materials means promotional materials that customers
can touch and feel, and the other one is the face to face interactions. While in AI marketing the personalization is the key advantage why it's because it
involves customizing marketing experiences for individual customers. And aside of that is the exact targeting which AI exactly target who is the
customers and can predict analysis.

Lastly, when there is advantages there are also disadvantages of traditional marketing and AI marketing like in traditional limited targeting aside of
that is time consuming. In AI lack of emotional connection and the dependency of technology other one is the decreased of creativity. There's nothing
wrong is we use AI in our works, businesses, school or in any field but always remember that we must use AI properly accordance with what is our
need.
 Webinar Program Flow
Title: Digital Tuesday:“Balancing Traditional Content Marketing with AI“
Date: March 05, 2024
Time: 1pm to 3pm

Webinar Program Flow

•PRAYER
•WEBINAR HOUSE RULES
•ATTENDANCE
•WELCOME REMARKS - MS. SHARON FOJAS- DIOCO, Division
Chief BDD, DTI Rizal
•INTRODUCTION of GUEST SPEAKER
•GUEST SPEAKER TALK(Joamar John Canosa)
•GIVING OF CERTIFICATES
•EVALUATION
•CLOSING REMARKS - MS. SHARON FOJAS- DIOCO, Division Chief BDD,
DTI Rizal

Host: NC Cardona/Faye Javier

 Thank you!!
Prepared by: Crystel P. Tan BSIT 3-C