CHIPS

REPUBLIC:
BANI TRUNK
 PRODUCT OVERVIEW
Bani Crunch is the flagship
product of Chips Republic, offering a
delightful twist on traditional
snacking. Crafted from banana trunks
sourced locally and coated in a
proprietary breading mix, Bani Crunch
is then deep-fried to perfection in
high-quality vegetable oil. The
result is a crispy and savory snack
that boasts a unique flavor profile
and satisfying crunch.
 Mission, Vision, and Goals

MISSION: Our mission is to revolutionize snacking by offering

innovative and delicious treats that delight consumers while promoting
sustainability and community engagement.

VISION: Our vision at Chips Republic is to become a leading

force in the snack industry, known for our commitment to quality,
innovation, and social responsibility.

GOAL: Our overarching goal at Chips Republic is to establish

Bani Crunch as a widely recognized and beloved snack, while
simultaneously promoting sustainability and supporting local communities.
Bani Crunch could have several potential benefits, including:

1. Rich in Fiber: Banana trunk is rich in dietary fiber, which aids in

digestion, promotes bowel regularity, and helps prevent constipation.

2. High in Nutrients: Banana trunk contains essential nutrients such as

vitamins A, C, and E, as well as minerals like potassium, magnesium, and
manganese.

3. Heart Health: The potassium content in banana trunk is beneficial for

heart health as it helps regulate blood pressure and reduce the risk of
cardiovascular disease.

4. Antioxidant Properties: Banana trunk contains antioxidants such as

flavonoids and phenolic compounds, which help neutralize harmful free
radicals in the body.

5. Blood Sugar Control: The fiber content in banana trunk can help stabilize
blood sugar levels by slowing down the absorption of glucose in the
bloodstream.
 COMPETITOR ANALYSIS
Regarding to our competitors we considered the two products listed
below as they are the top among the list of locally produced chips in the
local market based on our research with two major groceries in the city.

Anth Salvaro Chips (120g) Sagitos Banana Chips (100 g)

P40.00 P45.00

The advantage of Bani Crunch over Sagitos Banana Chips and Anth
Salvaro Chips, lies in its unique flavor profile, innovative approach to
snacking, and commitment to sustainability.
 PRICING
PARTICULARS PRICE/KILO/UNIT PRICE/AMOUNT
CONSUMED

5 kilos sliced 20.00 100.00

banana trunk (Bani)

2.5 liters vegetable 100.00 250.00

oil 412.70/48 (100 grams) = 8.60
¼ kilo salt 5.00 5.00 per pack
250 grams corn 152.00 38.00
starch
Contingency Cost: 8.60 x 10% =2.15
10 grams garlic 250.00 2.50
powder

15 grams paprika 420.00 6.30 TOTAL DIRECT COST

= 10.75
5 grams black pepper 80.00 .40
powder

1 20 ml Vinegar 10.50 10.50

TOTAL 412.70

Direct Cost
 Labor 8,400/24/4,608 0.0759

Gasoline 1,000/24/4,608 0.0090

Electricity 1,000/30/4,608 0.0072 Direct Cost = 10.75

Gas Stove/LPG 1,300/24/4,608 0.0117 Add

Indirect Cost = 0.2506
Water 300/30/4,608 0.0021
TOTAL 11.0006
Rent (space in 1,000/30/4,608 0.0072 Add
the house of Mark up 50% = 5.5003
TOTAL = 16.5009 or 20.00
David)
pesos per 100 grams pack
Packaging 15,206.40/24/4, 0.1375

608

TOTAL 0.2506

Indirect Cost
 ADVERTISING AND PROMOTION
The best advertising and promotion strategies for our
product, Bani Crunch, would involve a combination of digital
marketing, experiential activations, and strategic
partnerships to maximize reach and engagement. Some
effective advertising and promotion tactics include:

• Social Media Market • Content Marketing

• Influencer Collaboration • Retail Promotion
• Sampling Programs • Public Relations
• Online Advertising
 Thanks!
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