Developmental Model

of
Intercultural Sensitivity
(DMIS)
Milton Bennett's Developmental Model of
Intercultural Sensitivity describes the developmental
stages along which people can progress toward a
deeper understanding and appreciation of cross-
cultural differences

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Sometimes called the “Bennett Scale,” the model
describes the standard ways in which people
experience, interpret, and interact across cultural
differences, and it proposes a developmental
continuum along which people can progress toward a
deeper understanding and appreciation of cultural
variance, as well as greater social facility when
negotiating cross-cultural dissimilarity.

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According to Bennett, “As one’s perceptual
organization of cultural difference becomes more
complex, one’s experience of culture becomes more
sophisticated and the potential for exercising
competence in intercultural relations increases. By
recognizing how cultural difference is being
experienced, predictions about the effectiveness of
intercultural communication can be made and
educational interventions can be tailored to facilitate
development along the continuum.”

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 Takuma Hayashi Mirjam Nilsson
President Chief Executive Officer

Flora Berggren Rajesh Santoshi

The Developmental Model of Intercultural Sensitivity
The Developmental Model of Intercultural Sensitivity describes six developmental stages of
intercultural sensitivity and communication, beginning with denial (the perception that one’s cultural
perspective is the only real, accurate, or valid interpretation of reality) and culminating
with integration (the internalization of multicultural awareness and the ability to interact productively
across cultural differences). 5
 Niche Markets Supply chains
Cultivate one-to-one
customer service with robust
ideas
Maximize timely
deliverables for real-time
schemas

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 Introduction

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Primary goals
Annual revenue growth
 Areas of growth
B2B Supply chain ROI E-commerce

Q1 4.5 2.3 1.7 5.0

Q2 3.2 5.1 4.4 3.0

Q3 2.1 1.7 2.5 2.8

Q4 4.5 2.2 1.7 7.0

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 “ Business opportunities are like
buses. There's always another

”
one coming.
Richard Branson

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 The full team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Manager VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Plan for product launch

1 2 3 4 5
Planning Marketing Design Strategy Launch
Synergize scalable Disseminate Coordinate Foster holistically Deploy strategic
e-commerce standardized metrics e-business applications superior methodologies networks with
compelling e-business
needs

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 Timeline
Sep 20XX Jan 20XX May 20XX
Synergize scalable Coordinate e-business Deploy strategic networks with
e-commerce applications compelling e-business needs

Foster holistically superior

Disseminate standardized metrics methodologies

Nov 20XX March 20XX

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 Areas of focus
B2B market scenarios Cloud-based opportunities
Develop winning strategies to keep ahead Iterative approaches to corporate strategy
of the competition Establish a management framework from
Capitalize on low-hanging fruit to identify the inside
a ballpark value
Visualize customer directed convergence

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 Summary

At Contoso, we believe in giving 110%. By using our next-generation data

architecture, we help organizations virtually manage agile workflows. We
thrive because of our market knowledge and great team behind our product.
As our CEO says, "Efficiencies will come from proactively transforming how
we do business."

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Thank you
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com