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Event Budget Unit 4 FILE Full
Event Budget Unit 4 FILE Full
O Event Budget
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T Introduction
Costing
Cash Flow
Profit and Loss
Balance Sheet
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O What is an Event Budget
H An event budget is an estimation of the costs an event will incur
M attendees.
These costs are calculated as a total amount.
T Variable costs are costs that change based on the number of
attendees.
These costs are calculated on a per-person basis.
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O Expenses for In-Person Events
H According to a
T Analyzing different price levels relating to various levels of demand, the break-even
analysis determines what level of sales are necessary to cover the company's total
fixed costs.
A demand-side analysis would give a seller significant insight into selling
capabilities.
Break-even analysis tells you how many units of a product must be sold to cover the
fixed and variable costs of production.
The break-even point is considered a measure of the margin of safety.
Break-even analysis is used broadly, from stock and options trading to corporate
budgeting for various projects.
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O Break-Even Point
H The break-even point is calculated by dividing the total fixed costs of
production by the price per individual unit less the variable costs of
M production. Fixed costs are costs that remain the same regardless of
T how many units are sold.
The breakeven point (break-even price) for a trade or investment is
determined by comparing the market price of an asset to the original
cost; the breakeven point is reached when the two prices are equal.
In corporate accounting, the breakeven point formula is determined by
dividing the total fixed costs associated with production by the
revenue per individual unit minus the variable costs per unit.
In this case, fixed costs refer to those which do not change depending
upon the number of units sold. Put differently, the breakeven point is
the production level at which total revenues for a product equal total
expenses.
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O KEY TAKEAWAYS
H In accounting, the breakeven point is calculated by
M dividing the fixed costs of production by the price per
T unit minus the variable costs of production.
The breakeven point is the level of production at
which the costs of production equal the revenues for a
product.
In investing, the breakeven point is said to be achieved
when the market price of an asset is the same as its
original cost.
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O Break Even Point Concept
H The classification of costs incurred in a company must be in
T Select a ticketing provider that pays out revenues on a daily or weekly basis
sAgree a payment schedule with sponsors so that there is money coming in at
regular intervals before the event
Set short payment terms for payments due to you and extend payment terms for
your outgoings. Always negotiate the payment terms if they don’t work for
your cash flow
Go through a credit check with suppliers so that they are happy to accept
payment after the event instead of in advance
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O Why Is Cash Flow Analysis Important?
H A cash flow analysis determines a company’s working capital —
M the amount of money available to run business operations and
complete transactions.
T That is calculated as current assets (cash or near-cash assets, like
notes receivable) minus current liabilities (liabilities due during
the upcoming accounting period).
Cash flow analysis helps you understand if your business is able
to pay its bills and generate enough cash to continue operating
indefinitely.
Long-term negative cash flow situations can indicate a potential
bankruptcy while continual positive cash flow is often a sign of
good things to come.
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O Cash Flow Analysis Basics
H Cash flow analysis first requires that a company
generate cash statements about operating cash flow, investing cash flow
M and financing cash flow.
T Cash from operating activities represents cash received from
customers less the amount spent on operating expenses.
In this bucket are annual, recurring expenses such as salaries, utilities,
supplies and rent.
Investing activities reflect funds spent on fixed assets and financial
instruments.
These are long-term, or capital investments, and include property,
assets in a plant or the purchase of stock or securities of another
company.
Financing cash flow is funding that comes from a company’s owners,
investors and creditors.
It is classified as debt, equity and dividend transactions on the cash
flow statement.
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O Five Steps to Cash Flow Analysis
H Aim for positive cash flow
When operating income exceeds net income, it’s a strong indicator of a company’s ability to
M remain solvent and sustainably grow its operations.
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Be circumspect about positive cash flow
On the other hand, positive investing cash flow and negative operating cash flow could signal
problems. For example, it could indicate a company is selling off assets to pay its operating
expenses, which is not always sustainable.
Analyze your negative cash flow
When it comes to investing cash flow analysis, negative cash flow isn’t necessarily a bad thing. It
could mean the business is making investments in property and equipment to make more products.
A positive operating cash flow and a negative investing cash flow could mean the company is
making money and spending it to grow.
Calculate your free cash flow
What you have left after you pay for operating expenditures and capital expenditures is free cash
flow. This can be used to pay down principal, interest, buy back stock or acquire another company.
Operating cash flow margin builds trust
The operating cash flow margin ratio measures cash from operating activities as a percentage of
sales revenue in a given period. A positive margin demonstrates profitability, efficiency and
earnings quality.
You can delete it after understanding
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O Preparing a Cash Flow Statement
H Cash received from sales of goods or services
M The purchase of inventory or supplies
T Employees’ wages and cash bonuses
Payments to contractors
Utility bills, rent or lease payments
Interest paid on loans and other long-term debt and interest
received on loans
Fines or cash settlements from lawsuits
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O Cash Flow Methods
H The Cash Flow Statement Direct Method takes all cash
A P & L statement and a completed P & L statement for the fictional ABC Company.
Shell of a P & L statement:
Net Sales − Cost of Goods Sold = Gross Margin Gross
Margin − Selling and Administrative Expense =Net Operating Profit
Net Operating Profit + Other Income −Other Expense = Net Profit before Taxes
Net Profit before Taxes − Income Taxes = Net Profit (or Net Loss)
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O Sample of a P & L statement:
H NET SALES $200,000
Cost of goods sold:
M Beginning inventory− $ 45,000
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Merchandise purchases− $120,000
Freight− $ Co15,000
Cost of goods available for sale $180,000
Less ending inventory− $ 50,000
COST OF GOODS SOLD − $130,000
GROSS MARGIN $ 70,000Selling,
Administrative, and General
Expenses: Salaries and Wages− $ 22,000 Rent− $ 6,000 Light, heat, and
power− $ 1,000 Other Expenses− $ 4,000 State and local taxes and licenses−
$ 1,000 Depreciation and Amortization
on leasehold improvements− $ 500 Repairs− $ 1,500
Total selling, administrative, and general expenses − $ 36,000
Profit From Operations $ 34,000 Other income+ $ 2,500 Other expense− $
500
Net Profit Before Taxes $ 36,000 Provision for income tax− $ 14,400
NET PROFIT AFTER INCOME TAX $ 21,600
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O Step 1:
H Fill in the heading of your worksheet with your company's name and the
period the P & L statement will reflect.
M The heading of the P & L statement should always tell the rea der what period
T of time is being examined.
Unlike a balance sheet, which is a snapshot of a company during a particular
date in time, the P & L statement shows a listing of what has transpired or
happened during a time period.
As such, the heading should contain wording that describes the time period
being examined, such as: for the month ending-month/day/year; for the quarter
ending — month/day/year; for the year ending — month/day/year.
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O Step 2:
H Fill in total sales, and any allowances on the worksheet. Calculate net
sales.
M A cost of goods sold could also be derived indirectly by deflating sales
T figures.
Deflating Sales Figures
For example, if a retail store has a storewide gross margin (or mark-up) of
40 percent and sales of $100,000 are recorded during the accounting
period, the cost of goods sold would be $60,000.
See the following calculation for how this works:
Total Sales x Gross Margin (%) = Gross Margin ($)
$100,000 x 40% = $40,000
Total Sales ($) − Gross Margin ($) = Cost of Goods Sold ($)
$100,000 − $40,000 = $60,000
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O Step 3:
H Fill in the cost of sales for your company on the worksheet.
M Complete the separate Cost of Goods Manufactured Worksheet to make sure all
applicable costs are accounted for.
T Gross Margin
Once net sales and cost of goods sold are entered on the P & L statement, it is
possible to compute the gross margin for the accounting period.
Gross margin is also referred to as gross profit.
Net Sales − Cost of Goods Sold = Gross Margin
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O Step 4:
H Fill in selling, general, and administrative expenses for your business on
the worksheet.
M Selling expenses are expenses incurred directly and indirectly in making sales.
T They include salespeople's salaries, sales office costs, commissions,
advertising, warehousing and shipping.
In general, selling expenses are the expenses of order taking and o rder
fulfilling.
General and administrative expenses are operating expenses not directly
associated with the sale of goods.
They include nonsales personnel salaries, supplies, and other operating costs
necessary to the overall administration of the business.
General and administrative expenses are commonly considered "overhead"
expenses, and include rent, utilities, telephone, travel and supplies.
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O Step 5:
H On the worksheet, compute the net operating profit for your business.
M Net operating profit is the difference between the gross margin and selling and
administrative expenses.
T Gross Margin − Selling and Administrative Expenses = Net Operating Profit
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O Step 6:
H Enter any Other Income or Other Expense for your business on the
worksheet and calculate Net Profit Before Income Taxes.
M Net Profit
T Net Profit is calculated by subtracting what you estimate is owed for state and
federal income taxes from Net Profit Before Income Taxes.
Net Operating Profit + (Other Income − Other Expenses) = Net Profit Before
Income Taxes
Net Profit Before Income Taxes − Income Taxes = Net Profit
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H https://
M online.hbs.edu/blog/post/how-to-prepare-a-balance-she
T et
https://alum.mit.edu/sites/default/files/2017-12/EVEN
T%20worksheets.pdf
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O EVENT
H BALANCE SHEET
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O WHAT IS A BALANCE SHEET?
H A financial statement that communicates the so-called “book value” of an
organization,
M Calculated by subtracting all of the company’s liabilities and shareholder
T equity from its total assets.
Offers internal and external analysts a snapshot of how a company is
performing in the current period, how it performed during the previous period,
and how it expects to perform in the immediate future.
An essential tool for
individual and institutional investors
key stakeholders within an organization and
any outside regulators
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O Assets
H An asset is anything a company owns which holds some amount of quantifiable
value, meaning that it could be liquidated and turned to cash.
M They're the goods and resources owned by the company.
T Current assets, or short-term assets, are typically what a company expects to
convert into cash within a year’s time, such as cash and cash equivalents,
prepaid expenses, inventory, marketable securities, and accounts receivable.
Non-current assets—fixed or long-term assets—are investments that a
company does not expect to convert into cash in the short term, such as land,
equipment, patents, trademarks, and intellectual property.
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H Current Assets: Non-current Assets:
Cash and cash equivalents Long-term marketable securities
M Short-term marketable securities Property
T Accounts receivable Goodwill
Inventory Intangible assets
Other current assets Other non-current assets
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O Liabilities
H A liability is anything a company or organization owes to a debtor. This may
refer to payroll expenses, rent and utility payments, debt payments, money
M owed to suppliers, taxes, or bonds payable.
T Current or short-term liabilities are typically those due within one year,
which may include accounts payable and other accrued expenses.
Non-current or long term liabilities are typically those that a company
doesn’t expect to repay within one year. They are usually long-term
obligations, such as leases, bonds payable, or loans.
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H Current Liabilities: Non-Current Liabilities:
Accounts payable Deferred revenue (non-current)
M Accrued expenses Long-term lease obligations
T Deferred revenue Long-term debt
Current portion of long-term Other non-current liabilities
debt
Other current liabilities
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O Shareholders’ Equity
H Shareholders’ equity refers generally to the net worth of a company, and
reflects the amount of money that would be left over if all assets were sold and
M liabilities paid. Shareholders’ equity belongs to the shareholders, whether they
T be private or public owners.
For a company or organization is privately held by a single owner, then
shareholders’ equity will generally be pretty straightforward.
If it’s publicly held, this calculation may become more complicated depending
on the various types of stock issued.
Common line items found in this section of the balance sheet include:
Common stock
Preferred stock
Treasury stock
Retained earnings
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S DOES A BALANCE SHEET ALWAYS
O BALANCE?
H A balance sheet should always balance.
M The name itself comes from the fact that a company’s
T assets will equal its liabilities plus any shareholders’ equity
that has been issued.
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S HOW TO PREPARE A BASIC BALANCE
O SHEET
H Determine the Reporting Date and Period
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Identify Your Assets