INTERNATIONAL

BUSINESS

Sachin Kumar (Ph.D.)

Let’s Recall
Real-World Example: Smart
City, Blockchain, and
Sustainable Business
One example of a smart city using blockchain technology and sustainable
business practices is the city of Dubai. The city has implemented blockchain for
secure and transparent transactions, while also focusing on sustainable
development and green initiatives. This includes the use of renewable energy
sources and sustainable transportation solutions.

Through these efforts, Dubai has been able to reduce its carbon footprint and
improve quality of life for residents, while also attracting businesses and
investment to the city.
Examples of Recent Trends in International
Business
Blockchain for Secure Transactions
Blockchain technology has made transactions more
secure and transparent. The immutable nature of the
blockchain ensures that records can't be tampered
with.
E-commerce for Global Reach
The rise of e-commerce has given businesses a global
reach, expanding their customer base to include
people from all over the world. This trend has
revolutionized the way companies do business.
Cloud Computing for Flexibility
Cloud computing has enabled businesses to access
their data and applications online, making it easier to
work remotely. This added flexibility has increased
productivity and reduced costs for companies.
Sustainability for Social Responsibility
Many businesses are now incorporating sustainability
into their operations to reduce their environmental
impact and promote social responsibility. This trend
has become a key factor in determining the success
of companies.
 Factors in International Business
OPERATING ENVIRONMENT OPERATIONS

OBJECTIVES
• Sales Expansion
PHYSICAL AND SOCIAL FEATURES • Resource acquisition
• Political policies and legal practices • Risk minimization
• Cultural factors
• Technological factor
• Geographical influences STRATEGY

COMPETETIVE FACTORS
• Competitive product strategy
• Company resources and experience
• Competitions in each market
How Businesses Are Using AI, E-Commerce,
and Sustainability to Drive Financial Growth
• As businesses continue to face new challenges, many are turning to innovative
practices such as AI, e-commerce, and sustainability to stay competitive and drive
growth. By utilizing these technologies and practices, companies are able to
streamline operations, reach new customers, and reduce costs.

• Research shows that companies that prioritize sustainability are more likely to
experience financial growth, with 70% of executives reporting that sustainability is
key to their business strategy. Additionally, the use of AI and e-commerce has been
shown to increase revenue and improve customer experience.

• From reducing carbon emissions to improving supply chain efficiency, companies that
embrace these trends are poised for success in the global marketplace.
Recent Trends in International Business
1 2 3

Automation of Business B2B Marketplaces Virtual and Augmented

Processes
The use of automation
technologies such as robotic
process automation (RPA) and
machine learning has enabled
businesses to automate their
processes, reducing costs and
increasing efficiency.
The emergence of B2B
marketplaces has enabled
companies to connect with
suppliers and partners more
easily, reducing the time and
resources spent on sourcing and
procurement.
Reality
The use of virtual and
augmented reality is
transforming the way businesses
interact with customers and
partners. From product
demonstrations to remote
collaboration, these
technologies have opened up
new possibilities for global
trade.
Using AI to Increase Efficiency in Global
Trade
Manufacturing
AI-powered automation
technologies are being used to
optimize production processes,
reduce lead times, and improve the
quality of manufactured goods.
Logistics
AI-powered logistics solutions are
optimizing routes, calculating fuel
consumption, and reducing transit
times, resulting in a more efficient
and cost-effective supply chain.
Warehousing and
Distribution
AI-powered robots are being used in
warehouses to sort and package
goods, reducing manual labor and
improving the speed and accuracy of
order fulfillment.
Ways AI can Save Costs in International
Business Processes

1. Predictive Analytics
AI-powered predictive analytics can help businesses forecast
demand, anticipate supply shortages, and optimize inventory levels,
reducing the costs associated with overstocking and stockouts.

2. Automated Customer Service

AI-powered chatbots and virtual assistants can handle routine
customer queries, reducing the workload on customer service teams
and freeing them up to deal with more complex issues.

3. Automated Financial Processes

AI-powered financial solutions like invoice processing software and
fraud detection algorithms can reduce the time and effort spent on
financial operations, resulting in cost savings for businesses.
Improving Customer Experience through AI
Application
Personalization
AI-powered personalized product
recommendations and content can
improve customer engagement and
loyalty.
Chatbots and Virtual
Assistants
AI-powered chatbots and virtual
assistants can provide customer
support and assistance 24/7,
improving customer experience
and reducing response times.
Natural Language
Processing
AI-powered natural language
processing can help businesses
better understand and respond to
customer feedback and complaints,
improving the overall customer
experience.

Google's AI Assistant Can Now Make Real Phone Calls - YouTube

Real World Examples of AI in
International Business
1. Alibaba
The Chinese e-commerce giant uses AI-powered chatbots and
virtual assistants to provide customer support, and AI-
powered logistics solutions to optimize shipping and delivery.

2. Maersk
The world's largest container shipping company uses AI-
powered predictive analytics to optimize routes and reduce
transit times, resulting in cost savings and improved service
for customers.

3. Coca-Cola
The beverage giant uses AI-powered predictive analytics to
forecast demand, allowing them to optimize production and
reduce waste, resulting in significant cost savings.
Benefits of AI Deployment in International
Business
Increased Efficiency
AI deployment can optimize
business processes, reducing the
time and resources required to
complete tasks.
Cost Savings
AI deployment can reduce costs
associated with operations, from
manufacturing to logistics and
supply chain management.
Improved Customer
Experience
AI deployment can improve the
overall customer experience,
from personalized product
recommendations to 24/7
customer support.
 Challenges and Considerations
for AI Implementation in Global
Trade
• Concerns about job displacement due to automation
•
This Photo by Unknown Author is licensed under CC BY-SA-NC
Data privacy and security concerns
• Dependency on technology
• Limited availability of AI talent and expertise
• The need for continued investment in AI deployment and maintenance
Thank You