• ITC Ltd said on Friday that it has acquired 39% stake in Sproutlife

Foods Private Limited (SFPL), the company which owns Yoga Bar,
for Rs 175 crore.

• Yoga Bar was founded in 2014 by the sisters in a bid to give the
Indian audience a snack brand which is healthy as well as filling.

• At present, Yoga Bar derives its sales majorly from its website as well
as ecommerce platforms. However, it also has a few offline retail
touchpoints.
• The group currently offers its products under four product lines – snack bars,
breakfast bars, muesli, and 20g protein bars. The key USP of these products is
high protein bars with natural ingredients and zero preservatives.

• The proposition of natural, preservative-free bars with "balanced nutrition" or

"high protein" in handy packs met the need for healthy, on-the-go snacks, and
the company’s focus on online retail channels attracted new-generation net-
savvy shoppers.

• Product portfolio, targeting diverse consumer needs around breakfast, snacking,

and pre/post workouts, helped the company target a wider consumer base.
• Consumption trends in the food sector globally have been tilting
towards nutrient rich products, owing to the growing healthy living
trend around the globe, creating opportunities to products similar to
Yoga bars.
• Next generation shoppers, with their profound affinity for products
that simplify consumption, are shaping up the demand in India and
globally alike.
• Yoga Bars
SproutLife
Fitso
HealthifyMe
Curefit
MuscleBlaze
Amazon
Flipkart
Bigbasket
Health Kart
Paytm
• Market Research and Audience Segmentation:Explanation: Before
launching any digital marketing campaign, Yoga Bar should conduct
thorough market research to understand the health-conscious consumer
market in India.

• They should segment their audience based on demographics, interests,

and buying behavior.

• Statistics: According to Statista, the health and wellness food market in

India is expected to grow at a CAGR of 21.4% between 2021 and 2026.
• Website Optimization: Explanation: A well-optimized website is
crucial for an effective digital presence.

• Yoga Bar's website should be mobile-friendly, load quickly, and offer a

seamless shopping experience.

• Statistics: Google's Page Speed Insights reports that 53% of mobile

users abandon sites that take longer than 3 seconds to load.
• Social Media Presence: Explanation: Create and maintain active profiles on social media
platforms like Instagram and Facebook to engage with the health-conscious community.

• Statistics: As of 2021, India had over 624 million Facebook users and over 140 million
Instagram users (Statista).

• Content Marketing: Explanation: Regularly publish informative and engaging content

related to health, nutrition, and yoga on the website's blog and share it across social media.

• Statistics: According to HubSpot, businesses that blog receive 97% more backlinks to their
websites, which can boost organic traffic.
• Influencer Marketing: Explanation: Partner with fitness and wellness influencers
in India who can authentically promote Yoga Bar's products to their followers.

• Statistics: 67% of marketers believe that influencer marketing helps reach a more
targeted audience (Influencer Marketing Hub).

• Email Marketing: Explanation: Build an email list through the website and send
out newsletters with product updates, health tips, and exclusive offers.

• Statistics: Email marketing has an average ROI of $42 for every $1 spent (DMA).
• Paid Advertising:Explanation: Invest in paid advertising on platforms
like Google Ads and Facebook Ads to reach a wider audience.

• Statistics: The average click-through rate (CTR) for Facebook Ads is

0.90% (WordStream).
• Community Engagement: Explanation: Engage with the online
community by responding to comments, messages, and mentions promptly.

• Statistics: Brands that engage with customers on social media enjoy a 20-
40% boost in revenue (Bain & Company).
• Analytics and Monitoring: Explanation: Regularly analyze digital marketing
efforts using tools like Google Analytics and social media insights to make data-
driven decisions.

• Statistics: According to Smart Insights, 46% of marketers consider data analysis

as the most important skill for success in digital marketing.

• Local SEO: Explanation: Optimize the website for local search to attract nearby
customers and ensure Yoga Bar's physical retail locations are easily discoverable.

• Statistics: 46% of all Google searches are for local information (HubSpot).
• India is the fastest-growing health food market expanding at
20 percent CAGR, and this has given a boost to the Healthy
Snacking market, with more and more brands making their way
into the category.
• Brands such as Auric, NuttyFox, Pink Harvest, Lil' Goodness,
Yoga Bar, etc. lead the category with their wide product
portfolio, allowing their consumers to curb their cravings
without giving up on their health goals.
 Nutritional bar Guidelines
• Select a bar with low fat (less than 5 grams) and fiber content (3 to 5 grams).

• Choose bars with less saturated fats (3gm).

• Select a meal-replacement bar with protein (more than 15 grams) and been fortified with
about 35% of the recommended daily allowances (RDAs) for vitamins and minerals.

• Athletes should choose an energy bar with less fat (below 5 g), fibre (5 g) and protein (10 g)
to provide extra energy during long workouts of more than 60 minutes.

• Along with bars, consume fresh foods like tomatoes or few fruit pieces.

• Choose recommended levels of vitamins and minerals when multiple bars are consumed
per day.

• Sodium levels should be kept low to reduce problems associated with blood pressure.
• Energy bars are dense and portable foods with protein, A typical energy bar weighs between
45 and 80 g and likely to supply about 200 to 300 calories, 3 to 9 gram of fat, 7 to 15 gram of
protein, and 20 to 40 gram of carbohydrates⁶. Energy bars used for snacking purposes should
contain about 100 to 180 calories.

• Meal-replacement bars provide the necessary nutrition of a low calorie meal, enough to fill up
our stomach and satisfy our hunger needs.

• These bars contain higher protein content of about 10 to 25 grams, dietary fibre content
ranging from 3 to 5 grams, appropriate carbohydrates and with energy limited to 150 to 400
calories.

• These bars are found particularly best choice for athletes as they consume in place of meals
and for those people looking for dieting and weight loss.

• These bars can sometimes be consumed as snack between meals.

• Protein bars basically designed for athletes in their bodybuilding and muscle
gaining purposes.
• These bars are packed with much extra and high quality protein about 20 to
35 grams, which helps gym persons or athletes to gain energy from
strenuous exercise.
• High protein bar comprises about 34% of nutritional bar market. About 16 to
20 grams of protein, 10 to 20 grams of carbohydrate, 5 to 10 grams of fat,
and 130 to 230 calories (per 50 grams serving size) can be found in high
protein bars.
• While protein bars may contain 10 to 15 grams of protein, 15 to 25 grams of
carbohydrate, 5 to 15 grams of fat, and 180 to 240 calories (per 50 grams
serving size). The protein bars should have water activity in the range of 0.50
to 0.85 to ensure longer shelf life and to preserve the flavour, colour and
texture of the bar.
• Endurance bars have higher complex carbohydrate content that provides
slow-energy release when eaten before long workouts.

• These have more carbohydrates that releases energy compared to a protein

bar.

• These bars may improve performance of athletes when consumed at

specified intervals.

• Suppose on eating an endurance bar with 25 to 40 g of carbohydrates with

about 100 to 200 calories just an hour before a workout or an athletic event
will helps to build energy reserves and provides quick energy at timely need.
These bars are best for long bike rides and trail running.
• Organic Bars are a new range of energy bars that contain all organic or natural
ingredients and sometimes little processed.

• They have a crunchier texture and provide energy for all-day outdoor exercise and
other activities that require energy and meal-replacement nutritional benefits.

• These are often referred as activity bars and found similar to endurance bars which
majorly focus on sustaining energy.

• If you are on backpacking, hiking and engaging in strenuous activity, search for
organic bars with higher carbohydrate range around 40 grams.

• As such these organic bars can satisfy these purposes along with good nutritional
contents.
• Carbohydrate Bars provides carbohydrates, protein, fibre
and vitamins as a supplement to regular diet.

• These bars provides immediate energy or sustained energy

to the bar eaters.

• The high carbohydrate bars contain 2 to 9 grams of protein,

30 to 40 grams of carbohydrate, 5 to 15 grams of fat, and
160 to 230 calories (per 50 grams of serving size).
• Balanced Carbohydrate/Protein/Fat Bars are designed based
on different diet plans like weight loss, low calorie diet,
carbohydrate diet.

• These bars contain 5 to 10 grams of protein, 20 to 30 grams

of carbohydrate, 5 to 20 grams of fat, and 200 to 275 calories
(per 50 grams serving size).

• These bars provide more balanced nutrition to the

customers¹.