E-Commerce

2
ND
Semester, 2023-2024

Prepared by:
Mar L. Formaran
GRADING SYSTEM
Business Proposal (group grade) – 25%

Business Proposal Presentation & Defense (individual grade) – 25%

Facebook Commerce (group grade) – 25%

Live Selling (individual grade) – 25%

TOTAL – 100%
E-BUSINESS VS E-COMMERCE
VS E-MARKETING
E-Business is a broader term that encompasses not
only the buying and selling of goods and services but
also the entire range of business activities conducted
electronically.
E-Commerce refers specifically to the buying and
selling of goods and services over the internet.
E-Marketing also known as digital marketing or online
marketing, focuses specifically on the marketing and
promotion of products or services using digital
E-COMMERCE MODELS
B2B (Business-to-Business) refers to transactions or interactions
between two businesses. In this type of commerce, one business sells
products or services to another business.

B2C (Business-to-Consumer) refers to transactions or interactions

between a business and individual consumer. In this type of commerce,
businesses sell products or services directly to consumers.

C2C (Consumer-to-Consumer) refers to transactions or interactions

between individual consumers. In this type of commerce, individuals sell
products or services directly to other individuals.

C2B (Consumer-to-Business) refers to transactions or interactions

where individual consumers offer products or services to businesses. In
this type of commerce, consumers act as suppliers or service providers
to businesses.
FACEBOOK COMMERCE
Facebook Commerce also known as
F-Commerce, refers to the use of
Facebook as a platform for conducting
e-commerce activities. It involves
businesses using Facebook's features
and functionalities to sell products or
services directly to consumers.
FC ADVANTAGES
 Wide Reach
 Social Interaction
 Targeted Advertising
 Mobile Friendly
 Cost-effective
FACEBOOK USERS BY
COUNTRY
FC DISADVANTAGES
 Limited Customization
 Platform Dependence
 Security and Privacy Concerns
 Competition and Noise
 Lack of Full Control
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Set up Your Facebook Page
 Go to Facebook and click on the "Create" button, then
select "Page."
 Choose the type of page that best suits your business.
 Enter your business name, category, and other
necessary information.
 Add a profile picture and cover photo that represent your
brand visually.
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Optimize Your Page
 Fill out the "About" section with a concise and
compelling description of your business, including
your mission, products/services, and any unique
selling points.
 Enable messaging to allow users to contact you
directly.
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Create Engaging Content
 Develop a content strategy that aligns with your business goals
and target audience.
 Post a mix of informative, entertaining, and promotional content.
 Use high-quality visuals (images, videos, graphics) to capture
attention.
 Write engaging captions that encourage interaction and
conversation.
 Experiment with different content formats, such as videos, polls, or
live streams.
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Engage with Your Audience
 Respond promptly to comments, messages, and
reviews.
 Encourage user-generated content by asking
questions, running contests, or featuring customer
testimonials.
 Show appreciation for your followers by liking and
commenting on their posts.
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Promote Your Page
 Invite your existing contacts, friends, and
customers to like and follow your page.
 Utilize Facebook's advertising tools to reach
a wider audience.
 Collaborate with influencers or partner with
other businesses for cross-promotion.
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Monitor and Analyze
 Regularly review your page to
understand what content resonates with
your audience.
 Track key metrics such as reach,
engagement, etc.
CREATING A WINNING
FACEBOOK PAGE FOR
BUSINESS
Provide Excellent Customer Service
 Address customer inquiries and concerns
promptly and professionally.
 Use Facebook Messenger to provide real-
time support.
 Monitor and respond to reviews to maintain
a positive online reputation.
CREATING A WINNING LOGO
FOR FACEBOOK PAGE
 Keep it Simple
 Reflect Your Brand
 Make it Scalable
 Use Appropriate Colors
 Typography Matters
 Be Unique and Memorable
 Maintain Consistency
 Utilize Logo-making Applications
 Test and Gather Feedback
CANVA
CANVA
COLOR PSYCHOLOGY
Color Psychology is the study of how
colors affect perceptions and behaviors. In
marketing and branding, color psychology is
focused on how colors impact consumers'
impressions of a brand and whether or not
they persuade consumers to consider
specific brands or make a purchase.
MAXIMIZING SELLING
POTENTIAL ON FACEBOOK
PAGE
 Compelling Visuals
 Engaging Content
 Call-to-Action (CTA)
 Limited Time Offers and Promotions
 Live Selling
 Influencer Collaborations
 User-Generated Content
 Facebook Ads Manager
LIVE SELLING ON FACEBOOK
Plan and Prepare
• Outline a clear plan for your live selling session, including the
products you'll showcase, key talking points, and any special
offers or promotions.
• Test your equipment, such as your camera, microphone, and
internet connection, to ensure a smooth and uninterrupted live
stream.
Promote in Advance
• Create buzz and excitement by promoting your live selling session
in advance. Use posts, stories, and event pages to notify your
audience and encourage them to mark their calendars.
LIVE SELLING ON FACEBOOK
Engage with Viewers
• Address viewers by name and respond to their comments and
questions during the live session. This interactive approach makes
viewers feel valued and encourages them to stay engaged.
Showcase Products Effectively
• Clearly demonstrate and highlight the features, benefits, and
unique selling points of each product. Show different angles, close-
ups, or even use models to showcase how the product looks or
works.
Create Urgency
• Offer special discounts, limited-time promotions, or exclusive
bundles during your live selling session to create a sense of
LIVE SELLING ON FACEBOOK
Provide Detailed Information
• Clearly communicate product details, including sizes, colors,
materials, and any relevant specifications. Address common
questions and concerns to provide a comprehensive
understanding of the product.
Incorporate Social Proof
• Share customer testimonials, reviews, or photos of satisfied
customers using the product. This social proof adds credibility and
encourages viewers to trust your brand and make a purchase.
LIVE SELLING ON FACEBOOK
Offer Exclusive Benefits
• Provide incentives for viewers to make a purchase
during the live session, such as free shipping, additional
gifts, or personalized notes. These exclusive benefits
can motivate viewers to take immediate action.
Follow Up and Follow Through
• After the live selling session, promptly follow up with
viewers who expressed interest or made a purchase.
Provide order updates, shipping details, and any
necessary customer support to ensure a positive
experience.
LIVE SELLING ON FACEBOOK
“Remember to be enthusiastic,
authentic, and personable during
your live selling sessions. Engage
with your audience, build
relationships, and make the
experience enjoyable for both you
and your viewers”.
GRADING SYSTEM
Business Proposal (group grade) – 20%

Business Proposal Presentation & Defense (individual grade) – 20%

Facebook Commerce (group grade) – 20%

Live Selling (individual grade) – 20%

Final Presentation (group grade and individual grade) – 20%

TOTAL – 100%
GROUPINGS
5-6 members per group
Random class grouping
BUSINESS PROPOSAL
CONTENTS
BUSINESS PROPOSAL

Format: Arial, 12, A4

Submission of Business Proposals:
Feb. 19 (MWF); Feb. 20, 2024 (TTH)
Rubric: Refer to course syllabus
BUSINESS PROPOSAL
PRESENTATION AND
DEFENSE
Schedules:
Feb. 26, Feb. 28, and Mar. 1 (MWF);
Feb. 27 and Feb. 29 (TTH)
Rubric: Refer to course syllabus
SELLING PERIOD WITH
LIVE SELLING
Duration:
March 4, 2024 – April 30, 2024
Rubric: To follow
E-Commerce
2
ND
Semester, 2023-2024

Prepared by:
Mar L. Formaran