ENTREPRENEURSHIP

GRADE 12
Planning for the
enterprise
What is a Business Plan for?
Entrepreneurs who plan to enter any
business endeavor must have a
business plan on hand to guide them
throughout the business process.
TWO TYPES OF BUSINESS PLAN
1.
Business Plan written prior to setting
up an enterprise, which are similar to
a pre-feasibility study and a feasibility
study.
PURPOSE:
1. New enterprises need to convince
prospective business investors
about the soundness and potential
of their business.
2. They need to convey the
capabilities and
competencies of their owners
and managers.
3. They must be able to “sell”
the proponent and the
business proposition to this
audience
TWO TYPES OF BUSINESS PLAN…

2.
Business Plan written during the
first few years of the enterprise
in order
PURPOSE:
1. To guide the entrepreneur on
which strategies would be most
beneficial for the enterprise to
take.
2. To bring the enterprise to a higher level
of growth, a period where the enterprise
has already reached its peak and would
want to enter into another endeavor by
recreating and re-establishing itself.
Who can benefit from a Business
Plan?
1. Entrepreneurs who must set a
“navigational course”
Who can benefit from a Business Plan?...

2. Investors and cautious

financiers
Who can benefit from a Business Plan?...

3. Managers and staff of the

organization so that they will
know the strategies and
programs of the enterprise.
NOTE:
The business plan must have
specific audience in mind and what
important questions do this
audience want answered.
Format of a good
business plan
Format…

I. Introduction
A. The Business Concept and the Business
Model
B. The Business Goals: Vision, Mission,
Objectives, and Performance Targets
C. The Business Offering and
Justification
Format…

II. Executive Summary

III. The Business Proponents: Organizers with their

Capabilities and Contributions

IV. The Target Customers and the Main Value

Proposition to the Customer
Format…

V. The Market, Market Justification based on

the Industry Dynamics and the Macro
Environmental Factors Affecting the
Opportunities and Threats in the Market, the
Size, Potential and Realistic Share of the
Market.
Format…

VI. The Product and Service Offering

VII.The Enterprise Strategy and Enterprise Delivery
Systems: Business Competitiveness
VIII.The Financial Forecasts and Expected Returns,
Risks, and Contingencies
Format…

IX. Environmental and Regulatory Compliance

X. The Capital Structure and Financial Offering:

Return and Benefits to Investors, Financiers, and
Business Partners.