Sunil Bharti Mittal:

the inspiring journey

of a visionary
entrepreneur

Meet the man who revolutionized the Indian telecom

industry, making Airtel the world's third-largest mobile
network operator!
 Schooling
Early Education
Born into a prominent
business family in Ludhiana,
Sunil Bharti Mittal
completed his early
education from the Punjab
university in early 1970’s
Business Lessons
Mittal joined the family
business at just 18, working in
cycles, sewing machines, and
spare parts. Before turning to
telecom, he set up factories
manufacturing portable
generators and parallel
marketing of TVs.
Visionary
Airtel was founded in 1995
after Mittal identified the
potential of mobile telephony
in India, and succeeded in
convincing the Indian
government to liberalize the
sector
 Schooling
Early Education
Business Lessons Visionary
Born into a prominent Airtel was founded in 1995
Mittal joined the family business at
business family in Ludhiana, after Mittal identified the
just 18, working in cycles, sewing
Sunil Bharti Mittal completed potential of mobile telephony
machines, and spare parts. Before
his early education in the city in India, and succeeded in
turning to telecom, he set up
convincing the Indian
factories manufacturing portable
government to liberalize the
generators and parallel marketing
sector
of TVs.
 Schooling
Early Education
Born into a prominent
business family in Ludhiana,
Sunil Bharti Mittal completed
his early education in the city
Business Lessons
Mittal joined the family
business at just 18, working in
cycles, sewing machines, and
spare parts. Before turning to
telecom, he set up factories
manufacturing portable
generators and parallel
marketing of TVs.
Visionary
Airtel was founded in 1995 after
Mittal identified the potential of
mobile telephony in India, and
succeeded in convincing the Indian
government to liberalize the sector
Challenges Faced under his leadership
1 New Market

In 1995, A country where landlines were

Fierce Competition
After facing stiff competition from state-
run BSNL, Mittal had to give services for
free until the competitive tariffs led the
corporation to near bankruptcy
the norm, Mr.Mittal had struggled
2 convincing people to buy into mobile
phones on high marketing cost
3 Rapid Growth

Airtel quickly grew until it dominated

India's telecoms market
Going Global 4
Airtel expanded into countries such as
Nigeria, Ghana, and Sri Lanka, becoming
the first Indian company to have a
presence in 18 countries across Asia and
Africa.
Marketing Strategy
1 User's Simplicity 2 Brand Placement

Mittal was convinced that a Airtel leveraged its

customer-friendly interface
and innovative plans would
retain the loyalty of his clients
for the long term. So he aimed
at a low-priced, easy-to-
understand billing system.
advertising campaigns by
using prominent athletes and
actors as brand ambassadors,
instantly increasing its
visibility and reputation.

3 Sponsorship Deal
Airtel signed a ₹260 crore sponsorship deal with the Indian Premier League
in 2008. The highly successful marketing campaign helped Airtel achieve a
20% growth rate that same year.
 Product Strategy

Research and Launch of 4G Adapt To

Development
Airtel invests heavily in research
and development to bring new
features and technologies to its
customers before any of its
competitors.
Services
Long before competitors, Airtel
launched 4G internet services in
India in 2012.
Customers’ Needs
Airtel introduced a revolutionary
free call program, "Airtel to
Airtel," in which all customers
had unlimited talk time and text
messages. This further helped
customer retention by adhering
to their needs.
Changes In Logo done
by mr.Sunil Mittal
Conclusion
Success Story
Today, Airtel has around 400
million customers and operates
across 18 countries, generating
annual revenue of over $17.51
billion with a market
capitalization of $65.10 billion.
His Teachings Takeaway
His story teaches us that Mittal's breakthrough
determination can innovations and marketing
conquer any problem. His
strategies have revolutionized
legacy reminds us that
the communication industry.
even when things are
tough ,creativity can light
the way to a brighter
future