YUVARAJA’S(AUTONOMUS) COLLEGE MYSORE

UNIVERSITY OF MYSORE

NAME : RAVI KUMAR.

REGISTER NO: P01AB22M015011

SUBJECT : FIM-2

TOPIC : CASE STUDY [primary market]

 MEANING OF PRIMARY MARKET :-

The primary market refers to the market

where newly issued securities are
bought and sold for the first time. It
involves transactions between issuers,
such as companies or governments, and
investors. This is where companies
raise capital by issuing stocks or bonds
to investors.
Title: Launching a Tech Startup in the
primary market.
Background:

Tech Startup X has developed a groundbreaking

mobile application that revolutionizes how people
manage their daily tasks. With a user-friendly
interface and innovative features, the app has the
potential to disrupt the productivity software market.
 Objective

Tech Startup X aims to raise funds

to support the launch and
expansion of its mobile application
in the primary market.
 Challenges:
 Limited Initial Capital: The startup has limited capital
and needs to secure funding to finance product
development, marketing, and operational expenses.

 Market Competition: The productivity software market

is highly competitive.

 Regulatory Compliance: Ensuring compliance with

regulatory requirements in the tech industry, such as
data privacy laws, is crucial for the startup's success.
Strategy:

1. Fundraising Campaign: Tech Startup X plans to

conduct a fundraising campaign in the primary
market to raise capital from investors. This may
involve pitching to venture capital firms, angel
investors, and crowd funding platforms.

2. Product Differentiation: The startup will focus on

highlighting the unique features and benefits of its
mobile application to differentiate itself from
competitors.
3. Marketing and User Acquisition: Implementing
targeted marketing campaigns across digital channels to
reach potential users and drive app downloads. Offering
incentives such as free trials and referral bonuses to
encourage user adoption.

4. Compliance and Risk Management: Tech Startup X will

prioritize compliance with relevant regulations and
invest in robust data security measures to protect user
privacy and mitigate risks.
 Outcome

 Successful fundraising efforts enable Tech Startup X to

secure the necessary funding to launch its mobile
application in the primary market. Through strategic
marketing initiatives and product innovation, the startup
gains traction, attracts a significant user base, and
establishes itself as a key player in the productivity
software market.

 This case study highlights the importance of strategic

planning, fundraising, and effective execution in
launching a tech startup in the primary market.