Construction of

Questionnaires
in Research
M A R Y A N N AV I L L A N O - P O R C I N C U L A

TEACHER III
Questionnaire
• A questionnaire is a research tool featuring a series of questions used to
collect useful information from respondents. These instruments include
either written or oral questions and comprise an interview-style format
• We define a questionnaire as an instrument for collecting data, which
almost always involves asking a given subject to respond to a set of oral
or written questions.
So it’s like a survey then?
Well, yes and no.
A questionnaire and survey are not the same.
Survey
A survey is a process of gathering data that could involve a wide variety of data
collection methods, including a questionnaire.
In essence, every questionnaire is a survey, but not every survey is a questionnaire.
But what makes questionnaires such a great tool for research and data collection?
There are many reasons for that, here are the ten biggest advantages .
1. Questionnaires are inexpensive - questionnaires are one of the most affordable ways to gather quantitative
data.

2. Questionnaires are practical - Apart from being inexpensive, questionnaires are also a practical way to
gather data. They can be targeted to groups of your choosing and managed in various ways. You can pick and
choose the questions asked and the format (open-ended or multiple-choice). They offer a way to gather vast
amounts of data on any subject. They can be used in various ways, like customer feedback.

3.Questionnaires offer a quick way to get results - It’s quick and easy to collect results with online and
mobile tools. This means that you can gain insights in as little as 24 hours (or less!), depending on the scale
and reach of your questionnaire. You don’t need to wait for another company to deliver the answers you need.

4. Scalability – Questionnaires and surveys allow you to gather information from a large audience.

5. Comparability - When data has been quantified, it can be used to compare and contrast other research and
may be used to measure change. This makes monthly or yearly questionnaires more and more valuable over
time.
6. Easy analysis and visualization - Most survey and questionnaire providers are quantitative and allow easy
analysis of results. With built-in tools, it’s easy to analyze your results without a background in statistics or
scientific research.

7. Questionnaires offer actionable data

Look at research as a blank canvas. The more data you gather, the clearer the painting becomes. All this
information gives marketers the capability to create new strategies and to follow trends in your audience.
Analyzing data and building reports can be used to generate predictions and even create benchmarks for follow-
up questions or questionnaires.

8. Respondent anonymity -Online and email surveys allow respondents to maintain their anonymity. Mail-in
questionnaires also allow for complete invisibility, which maximizes comfort for those answering

9. Questionnaires don’t have time constraints - When using mail-in, online or email questionnaires, there’s
no time limit and there is no one on the other end waiting for an answer. Respondents can take their time to
complete the questionnaire at their own leisure.

10. Questionnaires can cover every aspect of a topic - One of the biggest advantages is being able to ask as
many questions as you like. Of course, it benefits the marketer to keep each individual questionnaire short,
since respondents may find a long questionnaire frustrating. We suggest a limit of 10 questions for online
surveys.
Write your answer in1/4 sheet of
paper.
How questionnaires are important in
conducting a research paper?
Explain your answers briefly in 3 to 5
sentences.