Social Media Marketing

Dr. Sumit Sangwan

Assistant Professor
Learning
Outcomes
After this lecture, you will be able to

• to understand the importance of social media

competitor analysis

• to get familiar with various metrics to evaluate in

competitor analysis
 Social Media Listening
What peopl
e are talking
about my br
and?
Social Media Listening
 Social Media Competitors

• Listen to and analyse conversations on social media,

discussion forums, or any kind of brand mention.

Listening to conversation on your own channel.

Is it enough?
 Why to run a competitor analysis on
social media?

• To evaluate competitor’s social media activities.

• To have insights about competitor’s audience.

• To formulate marketing strategies to gain competitive

advantage.
 Why to run a competitor analysis on
social media?

• To identify competitor’s strength and weakness.

Where they are doing good?

Where they are doing bad?

• What we can learn from the “good”?

• How we can identify any opportunity from the “bad”?

 Social Media Competitors

Identify your competitors

Identifying your competitors
Identifying your competitors
 Social Media Competitors

Content

• Create competitive content

• Analyze a competitor’s social media activities (blog,

advertisements and social media posts, etc.).

• Word count, writing style or format keeping in mind

the performance of the content.
That’s all for now…