MATH Excellence Academy of Binalonan, Inc.

“Using Propaganda Techniques”

Quarter 3– Week 2
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Objectives:

As a learner of this module, you are expected to:

1. identify the different propaganda techniques;
2. evaluate the words and expressions as tools used in
propaganda techniques;
3. demonstrate the importance of understanding the
intentions of words used in a propaganda;
4. examine a propaganda in terms of techniques and
intention of words used
LESSON 3

As you go along with this lesson, you will learn a great deal about
the power of words in convincing and influencing others.
LESSON 3
LESSON 3
1. Did the saleslady successfully convince the
customer to buy the product?
2. What words or phrases were used by the saleslady
to convince the customer?
3. If you were the customer, which particular
technique used by the seller in of the comic strip
do you think would convince you the most?
4. Do you think that the techniques used here are
effective? Why or why not?
LESSON

Propaganda - It is a form of communication that

is aimed at influencing the attitudes,
perspectives and emotions of people or
communities toward some cause or position by
presenting only one side of an argument. It is
usually repeated and presented over a wide
variety of media in order to attract the interests
of a greater majority.
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Types of Propaganda Techniques - There are a

number of ways and/or techniques on how to
persuade people to buy products, accept ideas, and
avail services.
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The Point-by-Point method alternates arguments about the two
items (A and B) that you are comparing and/or contrasting. The
pattern is as follows:
o Point 1 - discuss A
o Point 1 - discuss B
o Discussion about overall links between A and B

o Point 2 – discuss A
o Point 2 - discuss B
o Discussion about overall links between A and B

o Etc
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The Block Method presents all arguments related to A, and
then compares and/or contrasts them to all arguments
related to B. The pattern is as follows:
o Point 1 about A
o Point 2 about A
o Etc.

o Point 1 about B (with discussion about connections to A)

o Point 2 about B (with discussion about connections to A)
o Etc.
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Some transition words for explaining what two things have
in common include:
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transition words or grammatical signals that are often put
into use when showing differences. Some of them include
the following: