CSR in Various Business

Areas
Accommodation
Foods and Beverages
Airlines
Why CSR important in tourism
industry?
 Negative Economic Impacts
 Negative Socio-cultural Impacts
 Negative Environmental Impacts
Negative Economic Impacts

 Inflation
 Opportunity cost
 Over-dependence on tourism
Negative Socio-cultural Impacts

 Overcrowding
 Over commercialization of traditional arts and

crafts
 Demonstration effect
 Acculturation
Negative Environmental Impacts

 Water pollution
 Air pollution
 Noise pollution
 Visual pollution
 Waste disposal problems
 Ecological disruption
 Environmental hazards
 Damage to archeological and historic sites
 Land use problems
CSR in Accommodation Business
CSR practices in the hospitality industry

 CSR view on ethical issues

 CSR view on environmental aspects
 CSR view on social aspects
 CSR view on economics
Examples of CSR practices in the
hospitality industry
Specific Examples
CSR of Food and Beverages
Companies
What is the issue here?
Ethical principles for service
industries as defined by Rendtorff
(2009)
Food Service CSR
 community-based charitable activities
 food banks
 homeless shelters
 meal programs for the elderly and school nutrition
programs
 demonstrating environmental responsibility through
sustainable business practices, such as recycling
programs and energy- and water-conservation
measures.
 sustainable food choices through support of sustainable
agricultural practices and sustainable seafood, as well
as by offering organic and locally sourced menu items
Modifying Portion Size
 Adding spices
 Herbs
 New flavor
 label indicating a health benefit consumed

per person daily has increased

 improve the nutritional value
 strong marketing program
 Consistent Nutrition Labeling
CSR of fast food in the Philippines
 The fast food giant JFC, through its
foundation's FOODAID program, added a
pledge to donate P100 million worth of food
products – packed meals from Jollibee,
Chowking, Mang Inasal, Red Ribbon,
Greenwich, Burger King, Panda Express, and
PHO24 – for health workers and checkpoint
personnel
CSR for Alcoholic Beverages
 Promoting responsible drinking
 Prevention of underage drinking
 Responsible promotion
Understanding Conditions of Law
Responsible Serving of Alcoholic
Beverages
 Reasons for Responsible Serving of Alcohol

1. Business
2. Staff
3. Guests
Business

 Reputation of the establishment

 Continuous Operation
 Control the possible destruction of properties
 Reduces cost
Staff

 Reduces the workload of staff

 Reduces the risk of injury to staff
 Will be able to communicate easily with

customers
 Establishes a peaceful place for both staff and

guests
 Increases retention rate as staff feels secured
Guests

 Reduces risk of injury

 Promotes a positive and accommodating

atmosphere for the guests

 Reduces chance of violent behavior
 Prevents crimes
CSR Practices in the Aviation
Industry
Philippine Airlines Foundation
CONCLUSION
1. A business does not exist in society to only make a
buck for the owners.
2. Some companies and many individuals link legal
requirements and ethics with social responsibility.
That is not necessarily wrong, but it may cloud the
issue of working toward CSR programs.
3. What a company does is often not purely profit
oriented or socially oriented.
4. The argument about whether or not a company
should participate in social programs will and should
continue
5. There is personal benefit received through
volunteerism at work.