CO4-BUSINESS MARKETING

ASSIGNMENT

Business Market Segmentation and Targeting

Introduction to Oracle
Welcome to the world of Oracle, a leading technology company specializing in
database management systems and enterprise software solutions.
Market Segments
1 Diverse Customer
Base 🌍
Oracle serves a wide range
of industries, including
finance, healthcare, retail,
and manufacturing.
2 Global Reach 🌐
With offices in over 175
countries, Oracle caters to
both local and international
markets.
3 Enterprise Focus 👥
Oracle primarily targets
large-scale organizations
looking for robust and
scalable solutions.
Market Segmentation:

Oracle targets a wide range of industries, including:

• Banking and Financial Services

• Healthcare
• Hospitality and Tourism
• Manufacturing
• Media & Entertainment
• Retail
• Technology
• Telecommunications
• Transportation and Logistics
Customer Segments
1 Identifying Customer Segments

Understanding the importance of segmenting customers based on their unique needs and
characteristics.

2 Different Industries, Different Needs

Analyzing how customer segments in various industries have distinct requirements and
preferences.

3 Personalization is Key

Implementing effective targeting strategies to tailor Oracle's products and services to specific
customer segments.
Targeting Strategies
1 Data-Driven Approach 🔍

Utilizing market research and analytics to identify the most valuable customer
segments for Oracle.

2 Segment-Specific Campaigns 🎯

Creating targeted marketing campaigns that address the unique pain points and goals
of each customer segment.

3 Innovative Solutions 💡

Continuously developing cutting-edge technologies to meet the evolving needs of

different customer segments.
Driving Business Success
Customer-Centric Approach

Putting the customer at the center of Oracle's decision-making processes and product
development efforts.

Collaborative Partnerships

Building strong relationships with industry leaders and key stakeholders to better serve targeted
customer segments.

Ongoing Innovation

Investing in research and development to deliver innovative solutions that exceed customer
expectations.
Future Growth Opportunities

Emerging Technologies Global Expansion Strategic Acquisitions

Exploring how emerging Expanding Oracle's presence in Strategically acquiring companies

technologies such as AI, emerging markets to capture a with complementary offerings to
blockchain, and IoT can open new larger customer base and increase enter new market segments and
doors for Oracle in untapped market share. foster growth.
market segments.
Conclusion
To thrive in today's competitive landscape, Oracle understands the importance of identifying and targeting specific
customer segments. By offering tailored products and services, Oracle continues to drive business success and seize
future growth opportunities.