Media

and
Informat
ion
Literacy
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 Think of the past week, using
your mind, think your use and
interaction with media and
TIME information providers (such as
internet, social media, TV,

AFTER radio, newspaper, etc.). Think

of how many hours were
spent engaged with each one.

TIME! These do not have to be exact,

and you can estimate the

(Media number of hours you spend

each week.
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Use Log)
 • Which media
provider did you
spend the most time?
• What roles do media
play in your lives?
(leisure, learning,
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 • Communication is a process because
LESSON it has different element and need to
follow a
1: sequence or order to take place.
• Communication is a two-way process.
Introductio The sender encodes a message deliver
through channels or medium and the
n to Media receiver decode the message and gives
feedback.
and
Information
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 LESSON Media- The physical objects
used to communicate with, or
1: the mass communication

Introductio through physical objects such

as radio, television,
n to Media computers, film, etc. It also
refers
and to any physical object used to
Information
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communicate messages.
 Literacy- The ability to identify,
LESSON understand, interpret, create,
communicate and
1: compute, using printed and written
Introductio materials associated with varying
contexts. Literacy involves a
n to Media continuum of learning, wherein
individuals are able to achieve their
and goals, develop their knowledge and
Information
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potential, and participate fully in their

community and wider society.
 Media Literacy- The ability to access,

LESSON analyze, evaluate, and create media in a

variety of forms. It aims to empower

1: citizens by providing them with the

competencies (knowledge and skills)
necessary to engage with traditional
Introductio media
and new technologies.
n to Media Information- A broad term that covers
and processed data, knowledge derived from
study, experience, instruction, signals or

Information
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symbols.
 • Information Literacy: The ability to

LESSON recognize when information is needed,

and to

1: locate, evaluate, and effectively

communicate information in its various
formats.
Introductio • Technology Literacy: The ability of an
individual, either working independently or
n to Media with others, to responsibly, appropriately,
and effectively use technological tools.
and Using these tools an individual can
access, manage, integrate, evaluate,

Information
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create and
communicate information.
 Media and Information
LESSON Literacy: The essential skills
and competencies that allow
1: individuals to engage with
media and other information
Introductio providers effectively, as well
as develop critical thinking
n to Media and life-long learning skills to
socialize and become
and active citizens.

Information
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 o n t he
Wo r k
Ta s ks
e n…
Giv
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 Media Literacy- The ability to read,

LESSON 1:
analyze, evaluate and produce
communication in a variety of Media
Forms.

Similarities Information Literacy- The ability to

and
recognize when information is needed to
locate, evaluate, effectively use and
communicate information in its various

differences formats.

between and
Technology Literacy- the ability to use
digital technology, communication tools
or networks to locate, evaluate and create

among information
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Media
 Literacy MEDIA LITERACY
1. Promote media knowledge
2. Use physical and virtual media
3. Promote the optimization of
media vehicles.

1. Optimize
professional work.
2. Allow better adaption
to modern life.
3. Allow for greater
knowledge

1. Promote the handling of

1. Promote the interpretation of technological devices.
INFORMATION LITERACY information media. 2. Promote the use of technological
2. Promote the application of devices in different fields. TECHNOLOGYLITERACY
truthful and beneficial means of 3. Promote the optimization of
information. technological devices.
3. Promote the fight against false
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and harmful information.

 o n t he
Wo r k
Ta s ks
e n…
Giv
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 L ES o f
l u t i o n
E vo Examples:

M e d i a • Cave paintings (35,000 BC) •

Pre-Industrial Age (Before
1700s) - People discovered
fire, developed paper from
plants, and forged weapons
and tools with stone, bronze,
copper and iron.
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Clay tablets in Mesopotamia
(2400 BC) • Papyrus
in Egypt (2500 BC) • Acta Diurna
in Rome (130 BC) • Codex in the
Mayan region
(5th Century) • Printing press
using wood blocks (220 AD) ∙
Dibao in China (2nd

Century
 L ES o f
l u t i o n
E vo
M e d i a
Industrial Age (1700s-1930s) -
People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing of various
products (including books
through the printing press).
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Examples:
• Printing press for mass
production (19th century) •
Newspaper- The London
Gazette (1640) • Typewriter
(1800) Telephone (1876)• Motion
picture
photography/projection (1890)
Commercial motion pictures
(1913) • Motion picture
with sound (1926) • Telegraph •
Punch cards
 L ES o f
l u t i o n
E vo
M e d i a
Electronic Age (1930s-1980s) -
The invention of the transistor
ushered in the electronic age.
People harnessed the power of
transistors that led to the
transistor radio, electronic
circuits, and the early computers.
In this age, long distance
communication became more
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efficient.
Examples:
• Transistor Radio • Television
(1941) • Large electronic
computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951) •
Mainframe computers - i.e. IBM
704 (1960) •
Personal computers - i.e.
Hewlett- Packard 9100A (1968),
Apple 1 (1976) • OHP,
LCD projectors
 L ES o f
l u t i o n
E vo Examples: • Web browsers:

M e d i a Mosaic (1993), Internet Explorer

(1995)

Information Age (1900s-2000s) - • Blogs: Blogspot (1999),

The Internet paved the way for faster LiveJournal (1999), Wordpress
communication and the creation of (2003) • Social networks:
the social network. People advanced
the use of microelectronics with the Friendster (2002), Multiply
invention of personal computers, (2003), Facebook (2004) •
mobile devices, and wearable Microblogs: Twitter (2006),
technology. Moreover, voice, image,
sound and data are digitalized. We
are now living in the information
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age.
 L ES o f
l u t i o n Tumblr (2007) • Video: YouTube

E vo (2005) • Augmented Reality /

M e d i a Virtual Reality •

Video chat: Skype (2003),

Information Age (1900s-2000s) - Google Hangouts (2013) • Search
The Internet paved the way for faster Engines: Google
communication and the creation of
the social network. People advanced (1996), Yahoo
the use of microelectronics with the
(1995) • Portable computers-
invention of personal computers,
laptops (1980), netbooks (2008),
mobile devices, and wearable
technology. Moreover, voice, image, tablets (1993) •
sound and data are digitalized. We
Smart phones • Wearable
are now living in the information
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technology • Cloud and Big Data

age.