PEPSICO

PEPSICO
PEPSICO
PEPSICO
PEPSICO
PEPSICO
Pepsi Co is an American multinational corporation
headquartered in NY with interest in manufacturing
and marketing a wide variety of carbonated and
non carbonated beverages , as well as salty , sweet
and grain based other snacks .
By 1970’s , PepsiCo continued to acquire
different companies , specifically quick
service restaurant chains , where they were
initially falling a bit short , such major ae
Taco Bell in 1997 , Pizza Hut in 1978 and
KFC in 1985.
It was founded in 1995 through the merger
of Pepsi-Cola and Frito-Lay. Tropicana was
acquired and Pepsi Co merged with the
Quaker Oats company , including Gtorde.
Frito-Lay was also able to reap
the benefits of the merger as
their sale grew exponentially
locally and internationally.
Pepsi Co is an American multinational corporation
headquartered in NY with interest in manufacturing and
marketing a wide variety of carbonated and non carbonated
beverages , as well as salty , sweet and grain based other snacks .
 It was founded in 1995 through the merger of Pepsi-
Cola and Frito-Lay. Tropicana was acquired and Pepsi
Co merged with the Quaker Oats company , including
s. Gtorde.
By 1970’s , PepsiCo continued to acquire different
companies , specifically quick service restaurant chains
, where they were initially falling a bit short , such
major ae Taco Bell in 1997 , Pizza Hut in 1978 and KFC
in 1985.
Frito-Lay was also able to reap the
benefits of the merger as their sale grew
exponentially locally and internationally.
Ramon
Laguarta
Laguarta ia a Catalan businessman
who is the chairman and chief
executive officer of PepsiCo. He
became CEO on 3rd October 2018
after Indra Nooyi stepped down. He is
sixth CEO in the company’s history
and the first Spanish CEO of a large
American multinational company.
Ramon
Laguarta
Laguarta ia a Catalan businessman
who is the chairman and chief
executive officer of PepsiCo. He
became CEO on 3rd October 2018
after Indra Nooyi stepped down. He is
sixth CEO in the company’s history
and the first Spanish CEO of a large
American multinational company.
o In 1940s to create niche among the African American , Pepsi created a scholarship program
that awarded 17 African American high school seniors full time scholarship.
o In 1960s , Pepsi came out with something called “Pepsi challenge” which involved blind
tasting of two products to choose better one to aim Pepsi as a better tasting drink than its
rival coke.

Pepsico’s marketing strategy

Pepsiman
o Pop icons like Michael Jackson and Lionel Ritchie and youth sensation became part of the

Market blunder
Pepsi campaigns in the 1980s.
o However , Pepsi chose to replace the Pepsi “generation campaign” with “gotta have it “ in
the beginning of the 1990s.
 o The “Pepsiman” was a superhero like figure that was devised by Japanese person for the
Japanese market. The commercial was an instant hit and helped improve Pepsi’s share in
Japanese market by as much as 14%.
o With the Indian markets , Pepsi had the first mover advantage over Coke. It had coined its own

Pepsico’s marketing strategy

slogan for the Indian market that became quite popular with crowd “Yeh Dil Mange More”.

Pepsiman
Market blunder
Controversies
o In the USA and European markets Pepsi still uses promotional campaigns that aims to break
the colour barriers with stars like Britney Spears , Beyonce and Halle Berry appearing in its ad.
 Pepsico’s marketing strategy
One of the biggest blunder that Pepsi did in its marketing runs is the literal translations of some
of its slogans into other languages. For example PepsiCo’s slogan “Come Alive With Pepsi
Generation” when translated into Taiwanese meant “Pepsi will bring your ancestors back from

Pepsiman the dead” and caused great damage for its image

Market blunder
Controversies
In 1992 , PepsiCo held a promotion in the Philippines called Pepsi Number Fever , also known as
the 349 incident. The promotion promised consumers a chance to win a million pesos, but an
error resulted in 600,000 winners. This led to riots, lawsuits, and at least five deaths.
 Pepsico’s marketing strategy
Pepsiman
Controversies like use of pesticides and brominated vegetable oils have always been a part
rumors to ruin companies reputation. However there is no trustworthy source to confirm those
rumors.
Market blunder
Controversies
Pepsi used slogans like “Drink Pepsi , ladies , to stay thin” which led a backlash and caused
feminists to boycott Pepsi.
The recent ad of Pepsi featuring Kendall Jenner is being accused of trivializing Black Lives Matter
And police brutality.
 Conclusion

From the above case study we learned that PepsiCo made many
mistakes in marketing by encountering social issues which led to
criticism and boycotts. However PepsiCo managed to deal with
these mistakes and continued to impress youth with their unique
ideas of marketing.
Conclusion

From the above case study we

learned that PepsiCo made many
mistakes in marketing by
encountering social issues which
led to criticism and boycotts.
However PepsiCo managed to
deal with these mistakes and
continued to impress youth with
their unique ideas of marketing.