3$

Million
 Before we make decisions, we must know the promble first

The Dino Conti problem:

• Decreased growth

problem
• Less new product
• Hard to find new market
What decision
we must take?
Export to
China and
Russia
$1.2 Million
In my opinion, exporting to a new country will make Dino
Conti's product a new thing in that country. This can create
new breakthroughs that can boost sales and add new markets
Increase its
advertising
budget
$500.000
By adding new markets in China and Russia, it definitely
takes more advertising effort so that Dino Conti products are
better known in those countries
Offer free ice
cream to all
consumers one
day a year
$600.000

In selling food, promotional techniques by offering free

products will lure customers to buy the product
Improve the
product
packaging
$400.000

to match market share in the new country. changing the

packaging design so that it is more relevant to the market
share, is a good step
 Total
$2.7 million
Thankyou