Welcome

KHUKURI CIGAR(CIGARETTE)
“Where Every Puff Holds Promise- Khukuri Cigar!”
About us:
Khukuri Cigar is upcoming business in Cigarettes manufacturing, and set to introduce more brands like Khukuri Legends,
Khukuri Luxury Kings, Khukuri Filter, and creating sub-brand like “Chautari” to attract costumer as per their preference.
With the commitment to quality and innovation, khukuri cigar will be notable in the specific industry offering unparalleled
taste and satisfaction. It mainly target the public above the age of 18. Product like: Khukuri Legends, Khukuri Luxury
Kings, Khukuri Filter, and Chautari which would be suitable for every income generator and different lifestyle.

Competitor:
Competitor SWOT Analysis:
Strengths Weaknesses Opportunities Threats

 Strong Brand  Declining Brand value  Expansion of Tobacco  Increasing anti-smoking

recognition  Inability to release consumptions in campaigns worldwide.
worldwide. advertise of brand. markets.  Government restrictions
 Costumer integrity  Increasing price of the  Variation into new and policy of taxes.
and brand loyalty. product. product like vape.  Disruption of supply
 Increasing regulatory  Developing distribution chain on markets .
 Quality of product restriction on brand and sales channel to  Change in perception
and costumer marketing in some reach new consumer. and social views on
preference. region.  Advancing in flavor by smoking consumption.
 Wide range of  Error in landing page. adding new taste .
product for targeting  Capitalizing on organic
various consumers. tobacco and premium
product.
Two Content Layout with Table
Nicotine- High
Marlboro

Low- Price High- Price

Khukuri
Cigar

Nicotine -Low
Target audience descriptions:
Demographic Youth above 18
Any Gender
Middle to high Income

Geographic All over the world, mainly focuses on densely populated cities.

Psychographic Individuals who value freedoms, independence and adventure

People who identify the traditional values of toughness
For fun and for hype

Behavioural Regularly Smoke

Value the taste of mid nicotine
Are open to try new taste of cigar
7 Ps of Marketing
Product Khukuri Legends, Khukuri Luxury Kings, Khukuri Filter, and Chautari

Price Mid-range to upper income, affordable, pricing with use of nicotine, filter and tobacco
quality

Place Distribute product through various channel like retails store, supermarket, online
platforms and official branches

Promotion Usage of online marketing, sponsorship, and Digital platform such as TV, radio

People Relatable and aspirational individuals reflecting the lifestyle of targeted audience

Process Focuses on supplying high quality of smoking experience, with effective

manufacturing process ensuring its standards

Physical evidence Usages of high-quality packaging with logo reflecting brand and brand value to
differentiate it from other product
Customer Journey- indicative touchpoints & experiences

Awareness Consideration Purchase Retention Advocacy

 Word of mouth  Landing Page  Website  Community  Offer to

 Online Display  Google ads  Store and costumer
 TV and Radio  Third party branch  Loyalty
programs
SMART Business Goal:
By the end of the year of opening, reach the target audience and increase the market share by 18%
through the digital platforms, online marketing and strategic sponsorship.

OBJECTIVES:
Specific: Launch marketing campaigns to increase brand awareness.
Measurable: Achieve at least 18% of market share within the years of operation.
Achievable: Collaborate with high profile individuals for sponsorship to promote Khukuri Cigar
products and reach specific audience.
Relevant: Increase market share with the business goal of expanding on tobacco market
Time-bound: The goal has clear deadline, by the end of the year of operation.
Thank you