GOOGLE ADS (PPC)

OVERVIEW, PROPOSAL
AND PLAN
 Benefits of PPC Advertising

Benefits of PPC
 Speed- you can achieve Instant Rankings
 Position Control: You can achieve whichever position you want.
 Branding: you can have attractive descriptions in your ads
 Instant Updates: Keywords can be deleted added or updated instantly.
 Insurance- you are protected against any SEO Algo changes
 Analytics: Cost per lead and acquisition can be calculated.
 Planning: very useful in planning pre launch work volumes.
 Product launches: new products can be advertised instantly with PPC
 Ranking on Competitive terms can be achieved instantly.
 No architectural changes required for Search Engine Unfriendly sites
 Rapid adaptation capability- breaking news, seasonal sales etc.
 Targeting specific geography, languages etc.
 Factors Effecting PPC Advertising

 Creating a catchy Ad copy (Title, Test, Url is very important)

 Keyword specific landing Pages
 Continuous tracking of overall campaign
 PPC Ads Execution
Steps

 Keyword Research
 Create Landing page
 Ad Copy Creation and Optimization.
 PPC Bid Management Packages and Price
 Campaign Management
 Setup Google adwards Account
 Interesting, right?
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