AUDI

Audi
◦ The origins of the company are complex, going back to the early 20th century and the initial enterprises (
Horch and the Audiwerke) founded by engineer August Horch (1868–1951); and two other manufacturers
(DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern Audi era began in
the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz.[9] After relaunching the
Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with
NSU Motorenwerke in 1969, thus creating the present-day form of the company.

◦ Automobile company Wanderer was originally established in 1885, later becoming a branch of Audi AG.
Another company, NSU, which also later merged into Audi, was founded during this time, and later
supplied the chassis for Gottlieb Daimler's four-wheeler
Production management
◦ Audi is setting up fully networked, highly efficient, and sustainable production. The goal is
to design a resilient, agile, and flexible value chain to meet future challenges successfully.
These include a growing diversity of variants, the transition to electromobility, the
increasingly volatile supply situation, and political uncertainties. “We’re using synergies and
looking at production as a whole – from the worker to the fully automated cycle,” says Gerd Walker,
Member of the Board of Management for Production and Logistics. “We’re digitizing
specifically within the framework of an open innovation culture. We’re ensuring efficient value creation
and making it possible to utilize resources and capacities flexibly and efficiently.”
◦
The most important tools for doing that are big screens, known as powerwalls, which allow
us to depict a car in its original size. In combination with the visualization cluster – a
computer cluster with a total of 26,000 CPUs – cars can be presented realistically and with
physically based light, shadow, and reflection calculations.
Product development
◦ Audi is setting up fully networked, highly efficient, and sustainable production. The goal is
to design a resilient, agile, and flexible value chain to meet future challenges successfully.
These include a growing diversity of variants, the transition to electromobility, the
increasingly volatile supply situation, and political uncertainties. “We’re using synergies and
looking at production as a whole – from the worker to the fully automated cycle,” says Gerd
Walker, Member of the Board of Management for Production and Logistics. “We’re digitizing
specifically within the framework of an open innovation culture. We’re ensuring efficient value
creation and making it possible to utilize resources and capacities flexibly and efficiently.”
◦ Right now, Audi is working with NavVis to test Spot the robot dog so they can do the 3D
scans as efficiently as possible. Around four million square meters (43 million sq. ft.) and 13
plants have been involved since site digitalization started in 2017. Scanning 100,000 square
meters (1,076,391 sq. ft.) – for instance, in Audi A6 production in Neckarsulm – takes about
three weeks in single-shift operation. The scans can only be done at night or on weekends.
On top of that, structural obstacles like steps and doors make scanning work more difficult.
Material Management
◦ At the moment Audi buys 70 percent of its raw materials in Germany and Western Europe. “Because
we’re very demanding technologically, we’ll continue to source a lot of our materials out of Germany in
the future,” Berkenhagen said. But the member of Audi’s board of management said he assumed that the
carmaker’s suppliers will source some materials, especially for complex parts like seats, out of low-wage
countries.
◦ Audi vehicles have been at the forefront of design and innovation for decades. When you drive a
luxurious Audi car that has been constructed with an aluminum body, it is essential to have your
vehicle repaired at an Audi certified shop near Utah. With services from a qualified body shop that
specializes in aluminum auto repair , you can ensure that your car is receiving services that are
specifically designed for aluminum. To highlight the importance of working with a body shop that
understands the needs of aluminum cars, here is a quick look at Audi’s aluminum car body design
Plant location
◦ With 338,095 (441,608) cars built in 2020, the headquarters in Ingolstadt is the second largest production
site in the Audi Group. This plant in the heart of Bavaria is not only a production facility, but is also
home to the Audi Group head office and Technical Development. Audihas 43,142 (44,458) employees
here, making it the region’s largest employer. Measures have already been implemented at the Ingolstadt
site to prevent 70 percent of the CO₂ emissions that would otherwise have been produced.

◦ Audi models produced at the site: Q2, SQ2, A3 Sedan, A3 Sportback, S3 Sedan, S3 Sportback, RS 3
Sportback, RS 3 Sedan, A4 Avant, A4 Sedan, S4 Sedan, S4 Avant, RS 4 Avant, A5 Coupé, A5 Sportback,
S5 Coupé, S5 Sportback, RS 5 Coupé, RS 5 Sportback
Qualities and certificates
◦ 2022 Green Car Award by ICOTY winner - Audi e-tron.

◦ Green Car Award nominees - Jaguar I-Pace, Porsche Taycan, Tata Tigor EV and Audi e-Tron GT.

◦ Audi e-tron price in India starts from Rs 1.01 crore (ex-showroom

◦ The winners of the Indian Car of the Year 2022 awards have been announced and the Audi e-tron has
bagged the Green Car Award 2022. The Green Car award by ICOTY was introduced last year to respect
and appreciate the efforts the automotive manufacturers have been making towards a sustainable future.
The e-tron won against strong contenders like the Jaguar I-Pace, Porsche Taycan, Tata Tigor EV and its
own sibling, the Audi e-Tron GT.
Thank you