MODI MANGOES:

M A N A G I N G A N U N C E R TA I N
FUTURE
SESSION 2023-2024
MBA SECTION 6
Group 1
Name- admission number - Contribution
Farhan khan - 23GSOB2010664 - 20%
Afzal Husain - 23GSOB2010748 - 20%
Suryamani Kumar -23GSOB2010668 - 20%
Faiz Ahmad Khan -23GSOB2010652 – 20%
Kumari Amisha - 23GSOB2010696- 20%
 INTRODUCTION TO MANGO INDUSTRY
THE MANGO INDUSTRY ISPROCUREMENT:
A VITAL SECTOR IN INDIA, KNOWN AS THE "KING OF FRUITS."
PROCUREMENT PLAYS A CRUCIAL ROLE IN THE MANGO INDUSTRY'S SUPPLY CHAIN, DETERMINING
THE QUALITY, QUANTITY, AND COST-EFFECTIVENESS OF MANGOES REACHING CONSUMERS.

SIGNIFICANCE OF PROCUREMENT SITE SELECTION:

SELECTING THE RIGHT PROCUREMENT SITE IS PARAMOUNT FOR OPTIMIZING OPERATIONAL
EFFICIENCY, REDUCING COSTS, AND MEETING CUSTOMER DEMAND.
THE LOCATION OF PROCUREMENT SITES DIRECTLY IMPACTS FACTORS SUCH AS PRODUCTION
QUANTITY, QUALITY OF MANGOES, INFRASTRUCTURE AVAILABILITY, LABOR ACCESSIBILITY,
AND TRANSPORTATION EASE.
 MAHENDRA'S ROLE AND GOALS :
AS THE SON OF MR. DHANUSH MODI, THE FOUNDER AND SOLE OWNER OF THE MODI AGRO PVT.
LTD., WHICH SPECIALIZES IN MANGO PROCUREMENT AND DISTRIBUTION. MAHENDRA HOLDS A
LEADERSHIP POSITION WITH SIGNIFICANT RESPONSIBILITIES. MAHENDRA RECENTLY COMPLETED
HIS MBA, SPECIALIZING IN ENTREPRENEURSHIP AND FAMILY BUSINESS MANAGEMENT.
WITH A VISION TO OWN THE ENTIRE VALUE CHAIN IN THE MANGO INDUSTRY, MAHENDRA AIMS
TO APPLY HIS ACCUMULATED KNOWLEDGE TO IMPROVE PROCESSES, INCREASE MARGINS, AND
SPEARHEAD GROWTH IN THE FAMILY BUSINESS.
HIS PRIMARY GOAL IS TO OPTIMIZE MANGO PROCUREMENT OPERATIONS BY LEVERAGING HIS
EDUCATION, EXPERIENCE, AND INNOVATIVE THINKING.
 Key Factors for Selecting Procurement Site : Mahendra considers several critical factors when
selecting a procurement site for mangoes. These factors play a pivotal role in determining the
efficiency, cost-effectiveness, and success of the procurement process.

1. Production Quantity : Assessing the production quantity of mangoes in a particular region is

crucial for effective procurement planning. It provides insights into the potential supply
availability and helps in strategizing procurement activities.
2. Variety of Mangoes Available : The availability of a diverse range of mango varieties is
crucial for a successful procurement strategy.
It enables the business to cater to different customer preferences and market segments effectively.
Popular mango varieties in the market include Alphonso, Kesar, Dasheri, Langra, Totapuri, and
Banganapalli, among others.
Each variety has its unique flavor, texture, and appearance, appealing to different consumer tastes.
3. Quality of Mangoes : Assessing the quality of mangoes available at potential
procurement sites is crucial for ensuring customer satisfaction and upholding the
company's reputation. High-quality mangoes contribute to a positive consumer
experience and repeat purchases.

4. Availability of Infrastructure : Efficient infrastructure is essential for

ensuring smooth procurement operations in the mango industry. Adequate
infrastructure supports activities such as storage, transportation, and packaging,
contributing to operational efficiency.
 3. Availability of Cheap Labor : Access to affordable labor is significant for successful procurement
activities in the mango industry. Labor availability and cost-effectiveness play a crucial role in reducing
procurement costs and maintaining competitiveness.
Types of Labor Available :
Regular Workers: Full-time employees engaged in procurement activities throughout the year.
Part-time Workers: Temporary or seasonal workers hired on a short-term basis to meet fluctuating demand.
Overtime Workers: Regular workers who work additional hours beyond their regular shifts during peak demand
periods.

4. Transportation Ease : Easy access to transportation routes and logistical support is crucial for smooth
procurement operations in the mango industry.
Transportation ease directly impacts the cost-effectiveness and timely delivery of mangoes to distribution
centers and customers.
 6. Resource Management Strategy : Mahendra employs a comprehensive resource
management strategy to optimize procurement operations in the mango industry. The
strategy focuses on balancing the utilization of regular, part-time, and overtime workers to
meet procurement targets efficiently.
Balancing Regular, Part-time, and Overtime Workers :
Regular Workers: Employed throughout the year to maintain consistency in procurement
activities.
Part-time Workers: Hired on a seasonal or temporary basis to supplement workforce
during peak demand periods.
Overtime Workers: Regular workers who work additional hours during peak periods to
meet increased demand.
 Summary
Selecting an optimal procurement site is crucial for ensuring
efficient mango procurement operations.
Factors such as production quantity, variety of mangoes,
quality assessment, infrastructure availability, labor
management, and transportation ease significantly influence
site selection.
Effective resource management, including balancing regular,
part-time, and overtime workers, is essential for meeting
procurement targets while minimizing costs.