BUSINESS STUDIES

PROJECT
•Raashi Rajkumari
•XI – E
 • Acknowledgement My Product
• 5 Marketing Management concepts Permission & Licenses
• Marketing Management (4 P’s) Promotional Scheme
• Product selection & introduction Branding
• Reason for selection Grading
• 5 Competitive brands Labelling

Index • Product range criteria

• Details of 5 competitive brands
Packaging
Channels of distribution
• Introduction, USP, Tagline, Logo Warehousing
• Product variety & price range Transportation
- Healthy Bites Social Message
- Sweet & Salty Biscuits Customer survey questionnaire
- Cookies Conclusion
- Creme & Sandwich Biscuits Bibliography
 Acknowledgement
I would like to convey my heartiest thanks to our Business Studies teacher

Rinki ma’am who always has been providing me valuable suggestion and

guidance during the preparation of this project. She has been the source of

inspiration and helped me understand and remember important details of

the project. My project has been a success only because of her expert

guidance.
 PRODUCTION CONCEPT: The
production concept is used when
demand for a product is higher
than its supply. The philosophy
here is that “supply creates its
demand” Therefore, the focus is
on manufacturing more products
to make sure it’s widely available.
5 MARKETING
MANAGEMENT SELLING CONCEPT: Where the
production and product concepts
CONCEPTS focus on manufacturing, the
selling concept focuses on the
making of an actual sale. The
number one focus for the
manager is to make money no
matter the quality needs to
consumers supply, on demand.
Because of this, the selling
concept entails very aggressive
marketing.
PRODUCT CONCEPT: Contrary to the production
concept, this concept assumes consumers value
products of a higher quality as opposed to price and
availability. Therefore, the focus is more on quality and
less on quantity. The product concept is that if you’re
selling a product of great quality, minimal marketing
will be required to sell it.
MARKETING CONCEPT: The marketing concept works
on the philosophy that consumers buy products that
fulfil their needs. A manager that takes the marketing
approach will conduct extensive market research to
determine the needs of consumers and how to fulfil
them better than its competitors.
SOCIETAL CONCEPT: Marketing managers with this
approach are also concerned about the well-being of
society and feel a responsibility to tend to the world
around them. The societal concept creates a balance
of social and environmental welfare, customer,
relationships, and sales.
 MARKETING MANAGEMENT: Marketing management is the
directing of organization resources to develop and implement
the best possible strategy to reach its desired consumer
Marketing segment to maximize sales of a particular product or service.

Management (4 P’s)
• Price • Product
Pricing strategy, Discount, Quality, services, features,
allowances, Payment period, warranty, design, style, brand,
credit items packaging, label

• Place • Promotion
Channels, coverage, locations, Advertising, personal selling,
inventory, transport Publicity, Displays, credit card
 “Biscuits”
• Type of product: Food product (Snacks)

Product selection • Manufacturing process: In-line production

& • A biscuit is a flour-based, baked, and shaped food product. Biscuits are
usually hard, flat, and unleavened. They are typically sweet and may be made

Introduction with sugar, chocolate, icing, jam, ginger or cinnamon.

• The biscuit industry in India accounts for a total turnover of 5000 Crores.
India is considered to be the third largest biscuits manufacturer in the world
after USA & China.

• India’s biscuit industries are categorized into organized & unorganized sector
of industries. Organized sector share around 65% of market share and
unorganized sector around 35% market share.
Reason for selection
Biscuits are commonly It is easily available at
used in every every store at a very
household. reasonable price

Why I choose biscuits

for a business studies
project: People of all age group
India is considered to
be the third largest
prefer biscuits anytime biscuits manufacturer
anywhere in the world after USA
& China
 Parle

Cadbury Britannia

5 Competitive brands

Sunfeast Priyagold
 Product range criteria

• Healthy Bites

• Sweet & Salty Biscuits

• Cookies

• Creme & Sandwich Biscuits

 Britannia
Established in Kolkata in 1892, Britannia is a household name in India, and one
of the country’s leading food products companies. Our key businesses are in
bakery, dairy, and adjacent snacking categories and our operations span over 80
countries in the world.

• USP - thick, rich and delicious chocolate packed between two crunchy
chocolate biscuits

• Tagline - “Andar se kuch, bahar se kuch”

• Logo –
Brand Name: Britannia
Product range & variety: Britannia Healthy Bites product range

Britannia Healthy Bites product range

Britannia Marie Gold Britannia Nutri Choice Digestive Biscuits

• 150 g / Price: ₹30 • 75 g / Price: ₹25
• 500 g / Price: ₹100 • 250 g / Price: ₹80

• Britannia Milk Bikis

• Britannia Good Day • 50 g / Price: ₹10
• 150 g / Price: ₹50 • 250 g / Price: ₹40
• 500 g / Price: ₹120
Brand Name: Britannia
Product range & variety: Britannia Sweet & Salty product range

Britannia Sweet & Salty delight product range

Britannia Little Hearts Britannia 50-50

• 150 g / Price: ₹40 • 75 g / Price: ₹30
• 500 g / Price: ₹120 • 250 g / Price: ₹80

• Britannia Nice Time

• 50 g / Price: ₹10
• Britannia Pure Magic • 250 g / Price: ₹50
• 150 g / Price: ₹60
• 500 g / Price: ₹120
Brand Name: Britannia
Product range & variety: Britannia Cookies product range

Britannia Bourbon Cookies product range

Original: Britannia The Original Bourbon Creme Biscuit Chocolate Cream: Britannia Bourbon Chocolate Cream are a
delightful combination of smooth chocolate cream with
• 150 g / Price: ₹30 crunchy chocolate biscuits topped with sparkling sugar
• 500 g / Price: ₹100 crystals
• 75 g / Price: ₹25
• 250 g / Price: ₹80

Chocolate: For chocolate lovers, Bourbon also comes in a

chocolate creme filling variant Low-Sodium: Low-sodium Britannia Bourbon Chocolate
• 150 g / Price: ₹50 Cream Biscuits
• 500 g / Price: ₹120 • 50 g / Price: ₹10
• 250 g / Price: ₹40
Brand Name: Britannia
Product range & variety: Britannia Cream & Sandwich product range

Britannia Cream & Sandwich product range

Britannia Jim-Jam
• 150 g / Price: ₹30 • Britannia Treat
• 500 g / Price: ₹100 • 75 g / Price: ₹25
• 250 g / Price: ₹80

Britannia Fruit Cream Pineapple

• 150 g / Price: ₹30
• 500 g / Price: ₹100
 Parle
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s.
The "G" in the name Parle-G originally stood for "Glucose", though a later
brand slogan also stated "G for Genius". In 2013, Parle-G became India's
first FMCG brand to cross the ₹50 billion mark in retail sales.

• USP – strong chocolaty flavour that goes down well with kids and adults
alike

• Tagline - “Tasty itna ki dil aa jaye”

• Logo –
Brand Name: Parle
Product range & variety: Parle Healthy Bites product range

Parle Healthy Bites product range

Parle Marie Parle Multi Vita Marie

150 g / Price: ₹30 • 75 g / Price: ₹25
500 g / Price: ₹100 • 250 g / Price: ₹80

Parle-G Nutricrunch Digestive

75 g / Price: ₹25 • 75 g / Price: ₹25
250 g / Price: ₹80 • 250 g / Price: ₹80
Brand Name: Parle
Product range & variety: Parle Sweet and Salty product range

Parle Sweet and Salty product range

Parle KrackJack
150 g / Price: ₹35
500 g / Price: ₹110

Parle Cheeslings Classic

• 75 g / Price: ₹25
• 250 g / Price: ₹80
Parle Monaco
75 g / Price: ₹25
250 g / Price: ₹80
Brand Name: Parle
Product range & variety: Parle Cookies product range

Parle Cookies product range

Hide & Seek Chocolate & “Almond Cookies” Hide & Seek “Caffé Mocha Cookies”
150 g / Price: ₹50 150 g / Price: ₹60
500 g / Price: ₹120 500 g / Price: ₹120

• Hide & Seek “Classic Chocolate Chip Cookies”

• 75 g / Price: ₹55
• 250 g / Price: ₹125
 Brand Name: Parle
Product range & variety: Parle Cream & Sandwich product range

Parle Cream & Sandwich Biscuits product range

Parle Hide & Seek Black Bourbon “Choco” Parle Hide & Seek Vanilla Creme Sandwiches
150 g / Price: ₹60 150 g / Price: ₹50
500 g / Price: ₹150 500 g / Price: ₹120

Parle Hide & Seek Choco Rolls Parle Hide & Seek Chocolate Creme Sandwiches
• 75 g / Price: ₹80 75 g / Price: ₹60
• 250 g / Price: ₹190 250 g / Price: ₹140
 Sunfeast
In July 2003, ITC made a foray into the biscuits market by launching the
Sunfeast range of biscuits. Since then, Sunfeast biscuits have always
stood for quality and are known for offering innovative and wholesome
biscuits. Sunfeast connotes happiness, contentment, satisfaction and
pleasure.

• USP - crunchy outer crust and inner creamy layer are both sinfully
delicious

• Tagline - “Can't wait, won't wait”

• Logo –
 Brand Name: Sunfeast
Product range & variety: Sunfeast Healthy Bites product range

Sunfeast Healthy Bites product range

Sunfeast Marie Light • Sunfeast Glucose

150 g / Price: ₹33 • 75 g / Price: ₹40
500 g / Price: ₹110 • 250 g / Price: ₹110

Sunfeast
Milk Biscuits
75 g /
Price: ₹45
250 g /
Price: ₹135
Brand Name: Sunfeast
Product range & variety: Sunfeast Cookies product range

Sunfeast Cookies product range

Sunfeast HiFi Butter Cookies • Sunfeast Mom’s Magic

150 g / Price: ₹60 • 75 g / Price: ₹75
500 g / Price: ₹170 • 250 g / Price: ₹210
Brand Name: Sunfeast
Product range & variety: Sunfeast Cream Delight product range

Sunfeast Cream Delight product range

Sunfeast Dark Fantasy Choco Fills • Sunfeast Dark Fantasy Choco Cream
150 g / Price: ₹75 • 75 g / Price: ₹85
500 g / Price: ₹220 • 250 g / Price: ₹235

Sunfeast Dark
Fantasy Yumfills cake
75 g / Price: ₹80
250 g / Price:
₹240
Brand Name: Sunfeast
Product range & variety: Sunfeast Cream and Sandwich product range

Sunfeast Cream and Sandwich product range

Sunfeast Bounce Dream Crème – Choco Vanilla • Sunfeast Bounce Double Crème Choco Vanilla
150 g / Price: ₹50 • 50 g / Price: ₹50
500 g / Price: ₹120 • 250 g / Price: ₹120

Sunfeast Bourbon Bliss

150
g / Price: ₹45
500
g / Price: ₹110
 Cadbury
• Cadbury history is as Rich as their Chocolate. Established in 1824 when John Cadbury
opened a grocer's store in Birmingham, England, selling coffee, tea and drinking
chocolate. Queen Victoria herself granted a Royal Warrant to CADBURY, making it the
chocolate of choice among the royal family..

• USP - Unique taste and texture

• Tagline - “Twist, lick, and dunk”

• Logo –
Brand Name: Cadbury
Product range & variety: Cadbury Healthy Bites product range

Cadbury Healthy Bites product range

Cadbury Bourn Vita

• 120 g / Price: ₹50
• 500 g / Price: ₹120
Brand Name: Cadbury
Product range & variety: Cadbury Creamy delights product range

Cadbury Creamy delights product range

Cadbury Chocobakes campaign Cadbury Roundie biscuits

• 120 g / Price: ₹80 150 g / Price: ₹95
500 g / Price: ₹250
• 500 g / Price: ₹210

Chocolate: For chocolate lovers, Oreo also comes in a chocolate Cadbury Choc Centre Cookies
creme filling variant 150 g / Price: ₹80
500 g / Price: ₹200
• 150 g / Price: ₹90
• 500 g / Price: ₹260
Brand Name: Cadbury
Product range & variety: Cadbury Cream & Sandwich product range

Cadbury Cream & Sandwich product range

Original: The iconic Oreo biscuit with two chocolate wafer cookies
sandwiching a rich vanilla creme filling
Strawberry: A fun, fruity twist with a
• 120 g / Price: ₹80
strawberry creme filling
• 500 g / Price: ₹235 150 g / Price: ₹80
500 g / Price: ₹220

Chocolate: For chocolate lovers, Oreo also comes in a chocolate

creme filling variant
• 150 g / Price: ₹80
• 500 g / Price: ₹235
Brand Name: Cadbury
Product range & variety: Cadbury Cream & Sandwich product range

Cadbury Cream & Sandwich product range

Blueberry Ice Cream: A unique and refreshing flavor with a

blueberry ice cream creme filling
• 100 g / Price: ₹85
Biscuit Rolls: For a fun and convenient snack, Oreo
• 500 g / Price: ₹210 offers biscuit rolls filled with their creamy center
150 g / Price: ₹80
500 g / Price: ₹200

Vanilla: A twist on the classic, featuring vanilla wafer cookies and a

vanilla creme filling
• 150 g / Price: ₹85
• 500 g / Price: ₹200
 Priyagold
• Priyagold produces scrumptious premium biscuits and has done so for the
past 23 years. The popularity of brands like Butter Bite, CNC, Snacks Zig Zag &
Marie Lite have enabled us to command a sizeable market share in the biscuit
industry, despite the fierce competition from the established players in the
industry.

• USP - crunchy choco biscuit separated by a luxuriously smooth layers of

delicacy

• Tagline - “Haq Se Maango”

• Logo –
 Brand Name: Priyagold
Product range & variety: Priyagold Healthy Bites product range

Priyagold Healthy Bites product range

Sunfeast Marie Light • CREME CRACKER SUGAR FREE BISCUITS

150 g / Price: ₹35 • 75 g / Price: ₹35
500 g / Price: ₹100 • 250 g / Price: ₹110

Digestive
75 g / Price: ₹55
250 g / Price: ₹180
 Brand Name: Priyagold
Product range & variety: Priyagold Sweet & Salty product range

Priyagold Sweet & Salty product range

CHEESE CRACKER • CNC

150 g / Price: ₹30 • 75 g / Price: ₹25
500 g / Price: ₹100 • 250 g / Price: ₹80

• JEERA TOP
• 75 g / Price: ₹45
BUTTER LITE
• 250 g / Price: ₹145
75 g / Price: ₹30
250 g / Price: ₹90
 Brand Name: Priyagold
Product range & variety: Priyagold Cookies product range

Priyagold Cookies product range

Italiano – Premium Butter Cookies • BUTTER BITE BADAM PISTA

150 g / Price: ₹45 • 75 g / Price: ₹55
500 g / Price: ₹148 • 250 g / Price: ₹175

CHOCO CHEKKERS
75 g / Price: ₹55
250 g / Price: ₹165
Brand Name: Priyagold
Product range & variety: Priyagold Cream & Sandwich product range

Priyagold Cream & Sandwich product range

Snakker Choco Sandwich • PUFF - CHOCO VANILLA

150 g / Price: ₹55 • 75 g / Price: ₹50
500 g / Price: ₹175 • 250 g / Price: ₹155

BOURBON CREME
75 g / Price: ₹60
250 g / Price: ₹175
MY PRODUCT
Brand Name: First choice
Name of the product: CRUNCHY melts
• Brand: First Choice

• USP: Chocolate centre crunchy filled cookies

• Tagline: “The flavor that melts in your mouth"

• Logo:

• Price range: - 25 gm for Rs. 10

• - 112 gm for Rs. 30
 PERMISSION & LICENSES

• FOOD SAFETY AND STANDARDS AUTHORITY OF INDIA (FSSAI)

The food safety and Standards Authority of India (FSSAI) is an autonomous body established under the ministry of health & family welfare Government of India. The
FSSAI has been established under the food safety and standards act, 2006 which is consolidating statutes related to food safety and regulation in India FSSAI is
responsible for protecting and promoting public health through the regulation and supervision of food safety.

• INDIAN STANDARDS INSTITUTE/ BUREAU OF INDIAN STANDARD CERTIFICATION

The Bureau of Indian Standards (BIS) is the national standards body of India working under the aegis of the ministry of consumer affairs food & public distribution
government of India. It is established by the Bureau of Indian Standards Act, 1986 which came into effect on 23rd December 1986. The minister in charge of the
ministry or department has administrative control of the BIS the ex-office president of the BIS. The organization was formerly the Indian Standards Institution (ISI) set
up under the Resolution of the department of Industries and supplies NI.1 std (4) 45, dated 3 September 1946. The ISI was registered under the Society’s registration
act, 1860.

• AGMARK CERTIFICATION
AGMARK is a certification mark employed on agricultural products in India, assuring that they conform to a set of standards approved by the Directorate of Marketing
and inspection and attached office of the department of agriculture (operation and farmers welfare under the ministry of agriculture & farmers welfare an agency of
the government of India. The AGMARK head office at Faridabad was enforced in India by the Agricultural produce (grading and marketing) Act of 1937 (and amended
in 1986). The present AGMARK standards cover quality guidelines for 222 different commodities spanning a variety of pulses, cereals, essential oils, vegetable oil,
fruits and vegetables, and semi-processed products like vermicelli.

• OTHER
Health and trade licenses
Environmental clearance, etc.
PROMOTIONAL SCHEME
• A supersaver pack of 1 kg, 500 gm
• Free stickers for kids along with a biscuit pack
• Complete gift packings/special festival packs
• Gift coupons and value points for discounts
• Young celebrity endorsement
• Free sample of 10 gm for initial promotion
• Masks will be distributed with our logo for promotion as well as societal welfare
• Covid-19 awareness camps will be organized in various societies and residential areas
• Online sessions will be organized for kids and their parents to provide tips for good
health followed by a giveaway.
BRANDING

The process involved creating a unique name and image of a product in the consumer’s mind, mainly through
advertising campaigns with a consistent theme. It aims to establish a significant and differentiated presence in
the market that attracts and retains loyal customers.
• Branding promotes recognition
• A brand sets us apart from the competition
• Branding sets expectations
• A strong brand adds value
GRADING: Grading of my product:
Grading is the process of sorting individual units For grading of my product, I categorise biscuits
of a product into well-defined classes or grades into 4 basic category
based on:
• Healthy Bites
• Quality
• Sweet & Salty Biscuits
• Size
• Cookies
• Specified standards
• Creme & Sandwich Biscuits
• Division of products
• Features of a product in terms of its design,
weight, colour, etc
LABELLING: Labelling of my product:
For labelling of my product, I include the
following information on the its carton/container
• Product name / description
• Batch number
• MRP
• Quantity
• Manufacturing date
• Expiry date
Labelling is display of information about a product on
its container, packaging, or the product itself.
PACKAGING

Packaging is the design of the container or wrapper of a product.

It plays a very important role in marketing success of a products, especially non-durable consumer products.

PRIMARY PACKAGE:
Original product wrapper or container where the product is ready to use by a consumer.

SECONDARY PACKAGING:
It is the additional packing given to a product to facilitate storage / warehousing.

TRANSPORTATION PACKAGING:
It is used for packaging of a product to avoid damage during transportation, for example, use of corrugated boxes, wooden crates, etc.
 CHANNELS OF
DISTRIBUTION

The distribution channel is a chain of business or

intermediaries through which goods or services
are passed until it reaches the end consumers.
•Direct channel: where the producer sells directly
to a wholesaler or retailer who then sells the
product to the end consumer, allowing the
consumer to buy goods from a wholesaler or
retailer directly.
•Indirect channel: is the longest process, in that
the manufacturer first sell its product to a
wholesaler, who then sells to a retailer and the
retailer in turn sells that product to the end
consumer.
WAREHOUSING

• Warehousing is a key component of the overall business supply chain.

• Depending on product & size of business:
• Centralized warehouse
• Regional warehouses
• Following are some basic standard facilities to be in place in organised warehousing:
• Goods storage location marking as per goods category & quantity
• Stock ledger - Preferably in a computerised system
• Material handling facilities or equipment/machine
TRANSPORTATION
• Land transport
• used for within the country & local shipments
• Truck, Van, Rail transport
• Air transport
• used for urgent shipping of local consignments
• used for long distance cross-country shipping
• Air shipments involved higher cost
• Sea transport
• mostly used for long distance cross country
planned shipments & consignments
• Sea shipments are comparatively economic
SOCIAL MESSAGE
• We’ll use original cocoa to manufacture our product for the benefit of the society no
artificial chocolate flavourings will be added
• An adequate percentage of our profit will be donated to physically disabled people.
• Every year some of the biscuit packs will be distributed to orphanages for free.
• All employees’ temperatures will be checked daily before entering the work premises. All
the equipment’s machines and factory area will be sanitized twice a day.
• It will be compulsory to wear masks. Face shields and gloves for all the employees.
• The packaging will be made of recycled paper instead of plastic.
 CUSTOMER SURVEY QUESTIONNAIRE

• Sample size = 20 questions

• Sample unit = 20 people
• Male = 9
• Female = 11
• Age group: 5 to 12 = 1
• Age group: 13 to 21 = 5
• Age group: 22 to 35 = 3
• Age group: 36 & above = 11
• Mode of data collection: Google form
• Period of data collection: 06.01.2024 to 07.01.2024
Customer survey questionnaire no - 1

Do you like biscuits ?

Often; 3
•Yes = 11 people
Yes
•No = 1 person Sometimes; 5
No
Yes; 11 Sometimes
Often
•Sometimes = 5 people

•Often = 3 people No;

1
Customer survey questionnaire no - 2

Which brand of biscuits do you prefer?

Priy
•Cadbury = 5 people agol
d; 1 Other; 2

•Britannia = 7 people Cadbury; 5 Cadbury

Britannia
Sunfeast; 3 Parle
•Parle = 2 people Sunfeast
Priyagold
Other
•Sunfeast = 3 people Parle; 2
Britannia; 7

•Priyagold = 1 person

•Other = 2 people
Customer survey questionnaire no - 3

Where do you usually purchase biscuits?

Bakers; 1 Other; 0

•Departmental store = 4 people

Departmental
•Supermarket = 14 people store; 4 Departmental store
Supermarket
Bakers
•Bakers =1 person Other

Supermarket; 14
•Other = 1 person
Customer survey questionnaire no - 4

How often do you consume biscuits in a

week?
Once; 6
Daily; 7
•Once = 6 people Once
Twice
Thrice
•Twice = 7 people Daily

•Thrice = 0
Twice; 7

•Daily = 7 people
Customer survey questionnaire no - 5

Are biscuits a part of your daily routine? Not now but

earlier; 2

•Yes = 8 people
Yes
•No = 10 people Yes; 8
No
Not now but earlier

•Not now but earlier = 2 people

No; 10
Customer survey questionnaire no - 6

How many biscuits do you usually consume in

one sitting?

•1 – 2 = 11 people 5 – 6; 6

1-2
3-4
•3 – 4 = 3 people 5–6
1 - 2; 11
More than 6

•5 – 6 = 6 people
3 - 4; 3

•More than 6 = 0
Customer survey questionnaire no - 7

Which nutritional facts do you look for while

purchasing biscuits?
•Calcium; 0 Iron; 0
•Energy = 7 people

•Protein = 3 people •Carbo-

hydrate; 4
•Energy
•Protein
•Energy; 7
•Fiber
•Carbohydrate
•Fiber = 6 people •Calcium
•Fiber; 6 Iron

•Carbohydrate = 4 people
•Pro
tein;
•Calcium = 0 3

•Iron = 0
Customer survey questionnaire no - 8

Crea
Which type of biscuit do you like? m
bis-
cuits;
3
•Cream biscuits = 3 people
Any; 7 Cream biscuits
•Choco biscuits = 8 people Choco biscuits
Bun biscuits
Choco Any
•Bun biscuits = 2 people biscuits; 8

•Any = 7 people Bun

bis-
cuits;
2
Customer survey questionnaire no - 9

How will you eat your biscuits?

Other; 3

•With tea = 10 people

With tea
•With coffee = 3 people With milk; 4 With tea; 10 With coffee
With milk
Other
•With milk = 4 people
W
it
h
•Other = 3 people c
of
fe
e;
3
Customer survey questionnaire no - 10

Often; 0
Do you like to make biscuits at home? Sometimes; 2

Yes; 3
•Yes = 3 people
Yes
•No = 15 people No
Sometimes
Often
•Sometimes = 2 people

•Often = 0
No; 15
Customer survey questionnaire no - 11

Which variety of biscuits do you like?

Other; 2

•Sweet = 12 people
Sweet
•Salty = 6 people Salty
Salty; 6 Sugarless
Other
Sweet; 12
•Sugarless = 0

•Other = 2 people
Customer survey questionnaire no - 12

Mar
Which sugarless brand biscuit do you like? ry
Other; 1
light
;3
•Digestive = 9 people
Digestive
•Marry gold = 7 people Digestive; 9
Marry gold
Marry light
Other
•Marry light = 3 people Marry gold; 7

•Other = 1 person
Customer survey questionnaire no - 13

Which sweety brand biscuit do you like?

•Good day = 7 people Other; 5

Good day; 7
•Horlicks = 1 person Good day
Horlicks
Parle
•Parle = 7 people Other

•Other = 5 people
Parle; 7 Ho
rli
cks
;1
Customer survey questionnaire no - 14

Which salty brand biscuit do you like? Other; 1

•Monaco = 3 people Monaco; 3

Monaco
•Crack-jack = 3 people Crack-jack; 3
Crack-jack
50-50
Other
•50-50 = 13 people
50-50; 13

•Other = 1 person
Customer survey questionnaire no - 15

Which cream biscuit brand do you like? Other; 1

•Oreo = 7 people
Oreo; 7
•Vega cream = 2 people Oreo
Vega cream
Bourbon; 7
Sunfeast
Bourbon
•Sunfeast = 3 people Other

•Bourbon = 7 people Veg

Sunfeast; 3 a
cre
•Other = 1 person am;
2
Customer survey questionnaire no - 16

Rs.
On average how much are you willing to Rs. 80 - 100; 1 10 -
20;
spend on a packet of biscuits? 3

•Rs. 10 – 20 = 3 people
Rs. 10 - 20
Rs. 20 - 40
•Rs. 20 – 40 = 9 people Rs. 40 - 80; 7
Rs. 40 - 80
Rs. 80 - 100
Rs. 20 - 40; 9
•Rs. 40 – 80 = 7 people

•Rs. 80 – 100 = 1 person

Customer survey questionnaire no - 17
What factors influence you to choose your
favourite brand over other brands?
Packing and
design; 0
•Variety of flavors = 5 people

•Nutritional content = 3 people Variety of

Variety of flavors
flavors; 5 Nutritional content
Taste; 9 Brand reputation
Price affordability
•Brand reputation = 3 people Nutritional
Taste
content; 3
Packing and design

•Price affordability = 0
Brand reputa-
•Taste = 9 people tion; 3

•Packing and design = 0

Customer survey questionnaire no - 18

How much would you rate nutrichoice Below average;

biscuits on a scale? 1 Excellent; 2

•Excellent = 2 people
Excellent
Average; 4
Good
•Good = 13 people Average
Below average

•Average = 4 people
Good; 13

•Below average = 1 person

Customer survey questionnaire no - 19

How much would you rate Oreo

biscuits on a scale?
Excellent; 4
•Excellent = 4 people Below average;
5 Excellent
Good
Average
•Good = 7 people Below average
Average; 4
Good; 7
•Average = 4 people

•Below average = 5 people

Customer survey questionnaire no - 20

Considering Sunfeast Dark Fantasy's product

range, which variant is your favourite?

•Choco Fills = 7 people Bel-

gian
Choco-
•Choco Meltz = 4 people late; 4
Choco Choco Fills
Mint; Choco Choco Meltz
1
•Vanilla Cream = 2 people Fills; 7 Vanilla Cream
Choco Drizzle
Choco Choco Mint
•Choco Drizzle = 2 people Driz-
zle; 2
Belgian Chocolate

Vanilla
Cream Choco Meltz ;
•Choco Mint = 1 person ;2 4

•Belgian Chocolate = 4 people

 From this marketing research, I have
understood the importance of marketing
mix. I have learned to take the decisions
regarding the 4PS of making the following
CONCLUSIO things too
N • Gathering information and analysing the market
• How to design a product
• Branding, labelling, and packaging of the product
• Pricing of product
• Marketing and promotion of a product etc.
 INTERNET

• https://www.foodreference.com/html/a-biscuit-history-1008.html
• https://www.britannia.co.in/
• http://priyagold.com/
• https://www.parleproducts.com/
• https://www.sunfeastworld.com/
• https://www.cadbury.com.au/product/biscuits

Bibliography Teachers

Friends and family

Books and CBSE guidelines.

Thank you