CORE VALUES

CORE VALUES ARE TRANSFORMING INTO KEY TOOLS FOR

RECRUITING AND RETENTION. JOB SEEKERS WILL APPLY FOR
JOBS AT COMPANIES THAT SHARE THEIR VALUES. CORE VALUES
CAN HELP distinguish a company’s identity in specific ways. A company
becomes more competitive, both in the marketplace and as an employer
when its clients and employees know what it stands for. Core values
establish that.
Core values are personal ethics or ideals that guide you when making
decisions, building relationships and solving problems. Identifying the
values that are meaningful to you can help you develop and achieve
personal and professional goals.
 WHY ARE CORE VALUES
IMPORTANT?
• Core values are the guiding principles that define
your identity and your choices. They help you
determine which people, things, goals, and
decisions align with your true self. At the deepest
level, knowing your core values prevents you
from betraying yourself in pursuit of temporary
or futile distractions. Values give you a firm
footing in your beliefs and a solid internal
compass to gauge your decision-making
 IMPORTANCE OF CORE
VALUE
• Core values facilitate decision-making. A
company will eliminate all subpar products if its
core value is standing behind quality. Core
values educate current and future clients and
customers about the company’s identity. They
form expectations for the outcome of future
interactions. A set of constructive values helps a
company gain a competitive edge.
 ICORE VALUES: THE ULTIMATE
PURPOSE
• Core values should create a healthy work
environment that is conducive to attaining a
common goal. They function as a unifying
force. If employees do not share values, this can
(and often does) damage not only productivity
but also working relationships. Successful
companies make sure their employees share the
core values of the organization.
 Core Values: The Ultimate Purpose
• Core values also influence behaviour. When a
company defines and enforces specific values,
employees are inspired to go above and beyond
the call of duty. This makes employee criticism
a question of upholding the values. When
companies operate, hire, and exercise
accountability, this shapes the work
environment and allows them to maintain high
performance even as leadership, employees, or
circumstances change.
 EXAMPLES OF CORE VALUE
Here’s axpansive list of values that companies consider important.
• Integrity. Acting with strong ethics is a priority for everyone representing the organization as
well as the company’s behavior as a whole.
• Honesty. It’s not just the best policy. It’s a core business practice to act in a transparent,
trustworthy manner that earns the respect of colleagues, customers, and the public.
• Fairness. Treating everyone with the common decency we all deserve and expect.
• Accountability. Accepting responsibility for your actions (and inactions) is the ultimate way to
build trust internally and externally.
• Promise to Customers. Creating a great customer experience begins with staying true to the
words we speak and the bonds we make.
 EXAMPLES OF CORE VALUE
• Diversity and Inclusion. Organizations succeed by bringing different lived experiences and a range
of backgrounds into a shared environment where everyone has equal opportunity.
• Learning. No one has all the answers. A culture of humility and continuous learning is a bedrock
principle of successful companies.
• Teamwork. When people work together, they can create something greater than themselves as
individuals.
• Passion. Having a joy not just for the work itself but also the people around us, so that everyone can
be bold, innovative, and creative.
• Quality. Companies are judged by the craftsmanship of their products and services, so the highest
standards must be maintained.